Michael Ference Fluid Power Marketing

Every issue of Fluid Power World magazine is full of great content about system design, maintenance, component selection, and much more.   Our articles really help our OEM and aftermarket readers on the job with explanations of systems and components as well as success stories. In April, we will discuss Mobile Hydraulics in Mining Applications where hydraulics meet the challenge of very demanding and harsh environments.   Having more information about component selection for mining applications is certainly important to our mobile audience. On the industrial side, our editors will take a look at Offshore Applications in preparation for the always-important Offshore Tech Conference held in Houston in May.   With energy pricing somewhat stabilized, this market has become settled for component suppliers. Food Processing Equipment will be the focus of our pneumatic feature in April.   Pneumatic systems are used in the processing as well as packaging of all types of foods.

Fluid Power World will be conducting a series of editorial webinars in 2017 starting with "Selecting sensors for fluid power systems" on February 17.  These webinars present our advertisers with an easy opportunity to generate sales leads from interested audience members. Your participation is simple.  We promote your company as a sponsor in all of the e-blasts sent out to promote the webinar.  We embed a commercial within the webinar identifying the advertiser as a sponsor. Then all of the leads go to the advertiser/sponsor. Here is our lineup for 2017 2/17/17 Selecting sensors for fluid power systems 4/17/17 Pneumatic cylinders 6/17/17 Fluid power maintenance 8/17/17 Cylinder mounting 101 10/17/17 Pneumatic system design 12/17/17 Proper contamination control Click here to review one of our past webinars.

I am thrilled to present to our audience at Fluid Power World, our Countdown to IFPE, launched with our first Countdown to IFPE 2017 e-newsletter, sponsored by NOSHOK. This first class production done by our editors and video team here at WTWH Media kicks off a series of 14 pre-IFPE e-newsletters.  Each session will be full of great information for attendees.  I invite you to subscribe to Fluid Power World e-newsletters to ensure that you will be receiving our weekly updates leading to IFPE 2017, click here .   Thanks to our sponsor NOSHOK for making this e-newsletter possible.  Visit them at the IFPE Show March 7-11, 2017 at booth S 83146. IFPE is the biggest fluid power event in North America and it takes place only every three years.  So, all fluid power specialists and everyone working in the user markets for fluid power will want to attend this special event.

Would you agree that two of the biggest concerns with fluid power systems is keeping the fluid, oil or air, clean and keeping it from leaking?  Most fluid power experts would probably agree with that.  While sealing and filtration are not perfect sciences, we do have advanced technology to accomplish the goals of clean and leak free systems. That is why we developed our new website, Sealing & Contamination Control Tips in 2016, to address these concerns.  All of the content on this new website is devoted to the questions of how to make hydraulic and pneumatic systems cleaner and more leak free. If you are a system designer or maintenance professional, please take a look at our website for solutions to any questions about these two topics.  If your company makes seals, filters, or any components that accomplish the goals of cleaner and tighter systems, please share your information with our audience.  Just send your content to me and I will see that it gets posted on

Attention all fluid power marketers!   Fluid Power World magazine will be hosting our Annual Fluid Power Technology Conference in Milwaukee at the Milwaukee School of Engineering on May 16-17, 2017. Our second annual event promises to build on our success of last year and offer an even greater opportunity for marketers to share, present, and meet prospective new customers.   This seminar-based conference provides booth space and a stage presentation for all exhibitors/sponsors. Every fluid power component supplier offers solutions to design and maintenance situations across many different markets including construction machinery, agricultural equipment, machine tools, automation, medical, and more.   The Fluid Power Technology Conference gives you the platform to display your products and explain them from the stage also to users and designers in these very markets. This two-day event brings engineers, maintenance specialists, and supply chain professionals tog

Three years seems like a long time, but it is not.  It seems like yesterday that I attended the 2014 IFPE Show in Las Vegas.  Guess what?  It is almost time for the 2017 IFPE Show and that three year period has flown by. The largest display of fluid power technology will be featured in the South Hall of the Las Vegas Convention Center from March 7th through the 11th.   Fluid Power World will be there taking part in this huge event at booth S-83257 in that South Hall. Our editors will be circulating the show floor looking for great editorial content from the exhibitors that we will be publishing in coming issues.  Our videographers will be shooting awesome video that we will be sharing on our website and e-newsletters in 2017. We are looking forward to a fabulous event in Las Vegas in March.  We hope to see you there!