Michael Ference Fluid Power Marketing

The International WorkBoat Show is a conference and expo for commercial vessel owners, operators, and builders as well as suppliers and vendors who serve them.  The 2018 event will be held at the Morial Convention Center in New Orleans on November 28-30, 2018. This is a very interesting market and one that uses lots of fluid power technology in many areas.  You can visit their website for more information and here is a link .  Fluid power is used in many areas of industry, public service, leisure, and maritime applications.  The WorkBoat Show will have many examples of the latter. In our quest to cover fluid power technology wherever it works will include work boats as the examples at this important show will be covered in future issues.   Fluid Power World has become an excellent source of fluid power information and our coverage continues to grow.  For more information about us, please visit our website.

Well, my social media network has officially expanded.  Twitter, LinkedIn, and Facebook have all served my communication needs very well.  Now it is time to get video involved with YouTube. It's not much, but it is a start of what I hope will be name informative videos on my new YouTube channel. Here is my first video on the channel https://www.youtube.com/watch?v=odNp6UluEmg I hope you like it.

If your company would like to take advantage of the great business climate of the fluid power industry, finish your 2018 sales year strong, and get a head start on 2019, then I have a great advertising special package for you.  It, ironically, is called Finish Strong - Head Start. I would like to give you more details so I ask you go give me a call at 408-769-1188 or e-mail me at mference@wtwhmedia.com   I can tell you that the package includes multi-media options with print, digital, and social media. This program will work to increase your brand awareness, generate sales leads, and increase sales.  Let's get going!

The December 2018 issue of Fluid Power World will take a look a the many functions performed in mines that are made possible the by the use of hydraulics.  When operating machinery in harsh environments with very heavy loads, there is no more reliable technology than hydraulics. The mining industry has shown some recovery from some difficult years making it an interesting market again.  Our coverage of this market is still very timely and our December issue offers mobile hydraulic component manufacturers an opportunity to advertise in an issue focused on mining applications. Every issue of Fluid Power World features multiple end use markets as well as explaining how components work.  Take advantage of the strength of the mining market by reserving your advertising space for our December issue before November 20, 2018. Additionally, we do feature mining applications in our Mobile Hydraulic Tips website.  If you have not had a chance to visit this site, here is a link .

At Fluid Power World and Design World , we have a robust offering of media opportunities for our advertisers to use in reaching new and existing customers with their sales message. Of course we have our foundational print magazines with Design World being published monthly and Fluid Power World seven times per year. Every issue of both publications is filled with great content and people do still like to read magazines.  If they did not, they would probably opt our of future issues being delivered to their mailboxes. You probably already know about our network of websites.  Ads for our customers appear on the whole network or on the websites of their choosing. Ads on our websites do generate clicks to the advertisers websites, but their biggest job is creating brand awareness through impressions. The clicks come from e-mail based advertising and we are very strong at that.  Each one of the above titles has an e-newsletter attached to it that is sent to an

We have one more editorial webinar remaining on our schedule for 2018.  This has been a very good year for our editorial webinar series in terms of great content and strong audiences.  We have one remaining webinar on our schedule. In December we will host a webinar on Filtration and Controlling Contamination.  In this presentation, one of our expert presenters will conduct the webinar and up to four sponsors will have 30-second commercials within the webinar as hosts. For a look at our webinars, here is a link  https://www.fluidpowerworld.com/category/webinars/  On our webinar page on fluidpowerworld.com, you will find not only our editorial webinars but custom webinars put on by our advertisers.  Those are single sponsor events conducted by the sponsor. One of our foundations at WTWH Media is that we will deliver content to our audience on their terms.  For many of our audience members, webinars work well.  If you have not attended any of our webinars, they are all avail

We wrap up 2018 at  Fluid Power World  magazine and digital media network with another excellent print issue.  In our December issue, we will feature  Mining Equipment .     Here is a technology update on machinery in a still improving market. 2019 should be another good year for mobile equipment markets and the Mining Market is included in that continued recovery.  Take advantage of this strength with an ad in this issue. A unique segment of the industrial market will be covered and that is  Sawmill/Pulp and Paper Machinery.    The contributions of fluid power to the efficient production of wood and wood products will be covered in this article. Our pneumatic feature will also report on a special segment of pneumatics and that is  Vacuum . In packaging and in automation as well as other markets, vacuum is very effectively used and we will take a look  We will offer two product focus articles in December with one taking a look at  Sensors  and how they have made fluid

I had the privilege of attending the 2018 Fluid Power Distributor Association (FPDA) annual meeting in Lake Tahoe last week.  First of all, Lake Tahoe and the whole region around it is beautiful.  Secondly, the Resort at Squaw Creek was incredible. Having the Annual Summit Meeting of the FPDA and the International Sealing Distribution Association (ISD) at this beautiful venue set the foundation for an amazing few days.  Add to that, some of the best speakers makes this a memorable event.  The two associations, FPDA and ISD joined forces several years ago to take advantage of the adjacent technologies, fluid power and sealing. Tim David held us all captivated with his presentation titled 7 Magic Words.  Beth Ziesenis told us more about apps that I would have imagined existed in her presentation Secret Tech Weapons for Distribution.  There were many opportunities for networking, a fun brewery visit, great meals, and a really cool 80s Bingo party at the end.  That's r