Michael Ference Fluid Power Marketing

We continue our 2019 schedule at  Fluid Power World  magazine and digital media network with another excellent print issue.  In our April issue, we will feature  Railroad Equipment Applications .     Moving goods and people safely through our rail system with the help of fluid power will be reviewed in this article This issue will take a look at the industrial hydraulic applications in  Steel and Aluminum Mills.   For many years, hydraulics have aided in the manufacturing and processing of metals, a vital aspect of industrial success in any country’s economy. Hydraulic systems answer the call in these difficult environments. Our pneumatic feature will report on  Pneumatic Grippers .   Many applications in manufacturing require reliable and accurate grippers to carry out many different machine operations.  Here we will take a look at some of the grippers available. We will offer two product focus articles in April with one taking a look at  Air Compressors  with a look at t

We are very pleased to announce two of our featured speakers at the 2019 Fluid Power Technology Conference scheduled for May 13-15, 2019 at MSOE in Milwaukee. Presenting on robotics and the fluid power industry will be Dan Kara who is the Vice President of Robotics at our company, WTWH Media.  As a recent presenter at the Fluid Power Industrial Consortium, also in Milwaukee, Dan will add some very interesting insights into the use of fluid power in robotics and the future of the industry. Donna Ritson, President of DDR Communications is a favorite speaker at past NFPA Industry and Economic Outlook Conferences.  Besides being a very interesting speaker, Donna will shed some light on the present and future of our industry as well. We will soon be announcing another keynote speaker to the list to generate even more excitement at the event.  I invite you to register today by following this link .

I invite you to take a look at our Fluid Power Technology Conference website click here  for the latest updates on the 2019 event scheduled for May 13-15, 2019 at the Milwaukee School of Engineering.  While you are there, please notice our new promo video. We are very excited about this year's event because of the great lineup of speakers and topics.  You can also register now for the 2019 Fluid Power Technology Conference.  If your company is interested in our Corporate Registration Program, where you can register multiple employees to attend, please contact me at mference@wtwhmedia.com Please contact me also if your company might be interested in exhibiting and presenting at the 2019 FPTC.  It is taking shape and I invite your company to be a part of it.  Good fluid power education is essential to the continued growth of our industry and our FPTC contributes to that solution.  Join us in Milwaukee!

One of the reasons that Fluid Power World   is a leader in the field of marketing, particularly for fluid power companies, is that we offer so many tools to our advertisers. We publish an excellent magazine in both print and digital delivery that offers the very best fluid power content available on a regular basis. Our websites report the latest information available on fluid power product innovations, application success stories, and useful industry news to a growing audience. On the e-delivery side of the business, we send our e-newsletters and e-blasts promoting all of the great content that we publish in our magazine and much more.  We offer all of the above titles in regularly published e-newsletters to an opt-in audience. We conduct webinars to further educate and inform our audience with sponsors having their messages embedded within the webinars.  Our in-person event, the Fluid Power Technology Conference offers advertisers to meet customers and prospec

Now is the time to create some excitement and anticipation about the many new and great fluid power products to be displayed at the 2020 IFPE Show in Las Vegas.  Fluid Power World magazine has prepared a program to do just that. (click on the picture) We are offering exhibitors at the IFPE Show the opportunity to promote their booth this whole year, 2019 and into 2020 in advance of the show.  Our print magazine, websites, e-newsletters, and social media programs are all part of the promotion. I would like to tell you more so please contact me at mference@wtwhmedia.com so we can set up a phone call to discuss the details of the opportunity.

The Fluid Power Technology Conference  is designed to bring technical fluid power information to professionals who design, maintain, repair, and operate machinery and equipment powered by fluid power systems, both hydraulic and pneumatic. This conference is a must for fluid power engineers, designers, users, maintenance personnel, distributor sales professionals and students. Back by popular demand will be a full day of  pre-conference workshops  on Monday May 13. NEW!   Pre-conference IFPS Certification Testing ! The conference and  exhibition  will take place Tuesday, May 14 - Wednesday, May 15. Technical sessions with industry experts as well as popular trainers and consultants Carl Dyke and Ron Marshall may include: Compressed air efficiency strategies Solutions for multiple hydraulic connections Torque and tightening of hydraulic hose assemblies Tips on eliminating compressed air waste Innovations in diaphragm accumulator designs Hydraulic troubleshooting and diagnostics

To further the discussion of a Digital Learning Strategy, here is a link  to an excellent webinar recently conducted by one of our expert presenters, Cary Dyke.  The subject is Hydraulic Valves and in the session, Carl answers many questions about valves both fundamental and advanced. This is the kind of free learning that the audiences of Fluid Power World magazine and digital media network have come to expect.  So, in line with the conversation about Digital Learning Strategy, any company whose employees use hydraulic valves should ask those people to take in this webinar.  It is digital and it is free. In addition to all of the content on valves found in our magazine, on our websites, and in our e-newsletters, this was a live and on-demand session with Carl teaching about hydraulic valves, digital learning. I thank our sponsors for this webinar, Servo Kinetics and DMIC.  It is their sponsorship that makes this learning opportunity possible. We have a whole

Why wait until Fall or Q4 to promote your participation in the biggest fluid power event in North America, IFPE 2020.  As you know, the big show will take place in Las Vegas in March of 2020 and many companies are making significant investments to showcase their products, technology, and expertise at the show. There is no need to wait to start promoting your booth as Fluid Power World  is offering you an opportunity to get started now!  Let us cover your bet at IFPE by promoting your booth in advance with our print, online, e-newsletter, and social media marketing products. For more information on how to get started, please contact me at mference@wtwhmedia.com

What is your company's digital learning strategy?  You might ask, "What does that mean?"  I may have asked that question myself but it does make sense. I have been reading a book about the Expertise Economy and one of the chapters specifically challenges the reader to ask that question.  For the past five years, I have been telling my advertising clients that Fluid Power World   offers our audience the opportunity to learn digitally through our multiple platforms. A digital learning strategy is one where an employer would recommend ways that employees can advance their knowledge about their business and industry through continued learning.  Employees of any company involved with technology need continued learning and if that subject is Fluid Power, then we offer components for a digital learning strategy. You can start with our digital edition of Fluid Power World . The content found, free of charge to the reader, will educate and update fluid power engineeri