tag:blogger.com,1999:blog-62332678890183377952024-03-13T05:58:32.912-07:00Michael Ference Fluid Power MarketingHere are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment or ask questions.Unknownnoreply@blogger.comBlogger860125tag:blogger.com,1999:blog-6233267889018337795.post-6988019360698486562021-05-03T10:58:00.002-07:002021-05-03T10:58:33.714-07:00Thanks for reading<p>Well, it has been fun writing this blog over the past several years. Thank you so much for reading. Unless I make a comeback in fluid power, and at this point that is unlikely, this will be my last post.</p><p>Thank you for reading and I wish you all the best! </p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-80834009082272979122021-04-26T08:55:00.001-07:002021-04-26T11:03:08.390-07:00Closing Out<p> Well, this is my last week of my fluid power career. I have thanked and recognized many people in my previous posts but I want to thank and acknowledge Scott McCafferty, Managing Director of WTWH Media and friend for hiring me 7 years ago and allowing me to continue my career in fluid power. Thank you Scott for your support and confidence in me! It has been a pleasure working with you and I wish you continued success! I also thank co-founder, Mike Emich for helping me with my career. Mike has been a good friend and a steady good influence on many sales people. Thank you Mike!</p><p>I also recognize Paul Heney with whom I have worked for many years on both H&P and Fluid Power World. Paul has always been a very enthusiastic, creative, and energetic Editorial Director with many great ideas to help our audience and our advertisers. Paul has also been a great friend for all of those years. Thank you Paul!</p><p>I have also made many great friends at WTWH Media over the past several years and I will always cherish their friendship and I thank them for their support! I would love to mention more people by name but I will just say thank you to all of my friends at WTWH for making my past 7 years enjoyable. </p><p>It takes a community to make a business professional and I have been blessed to have the support of many communities during my career. Again, I thank everyone for their help and support. And again, maybe our paths will cross again but until then, all the best.</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-83683161754131073242021-04-08T08:08:00.000-07:002021-04-08T08:08:48.798-07:00It's Time to Move On<p> Well, I have been thinking about writing this post for a long time. The "It Takes a Community" posts have been leading up to this. After 43 years in fluid power, I have decided to call it a career so I will be retiring from Fluid Power World at the end of April. </p><p>I have enjoyed this fulfilling career every step of the way. I have met many fantastic people and forged many great relationships. I have thoroughly enjoyed working with my co-workers over the years. The management has been great to me the whole way. Customers have become my friends. I will miss all of these people. Thank you to all who have made this a rewarding career!</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpSbjmo1QCVEuT515XZphpnzGHsL9hjFl38vkvGQ_Vj5WV3EI25wR6cDkf8vDN2CcZlSkJPRZW_YLf_MvraXEe2L-j3Fp3dSvbHCvQVwrT6j721SWPRKEq9hNkif6DjlhxdK9f5AiLpHs/s246/Screen+Shot+2021-04-08+at+10.04.35+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="105" data-original-width="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpSbjmo1QCVEuT515XZphpnzGHsL9hjFl38vkvGQ_Vj5WV3EI25wR6cDkf8vDN2CcZlSkJPRZW_YLf_MvraXEe2L-j3Fp3dSvbHCvQVwrT6j721SWPRKEq9hNkif6DjlhxdK9f5AiLpHs/s0/Screen+Shot+2021-04-08+at+10.04.35+AM.png" /></a></div><p>I will have plenty of things to do going forward including family, church, golf, Math tutoring, skiing, chores, reading, and much more to keep me busy. I will miss the customers, conferences, and trade shows though. I will not miss the daily grind, the deadlines, rushing to catch planes, rental cars, and hoping that I made the hotel reservation. I especially won't miss those long drives.</p><p>This blog has been fun even though I have run out of words many times. I thank everyone who has read this blog as it has been a great way to communicate.</p><p>With that being said, it is time to turn the page and try a new life. I hope that our paths will cross again but until then, I wish you all the best!</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-22778799267190673252021-03-29T07:47:00.002-07:002021-03-29T07:47:25.877-07:00Join Us Tomorrow for our next virtual session<p> Join us on March 30th at 2:00 PM EST for our next educational session of our Fluid Power Technology Conference Virtual Series.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_O39OEAGcgJvvMysMOMYgvaZvOx02ZuJ0Cwz7OSjWDHWoHHNDuw1agO2lF675FsLXKaWantsXNQ7Cssra03HLcMPmr_G_-Daon3vlbogi97cUvnYpI6aa-xg3v6JL0bouDuVtlZqlnos/s657/Screen+Shot+2021-03-29+at+10.13.32+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="453" data-original-width="657" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_O39OEAGcgJvvMysMOMYgvaZvOx02ZuJ0Cwz7OSjWDHWoHHNDuw1agO2lF675FsLXKaWantsXNQ7Cssra03HLcMPmr_G_-Daon3vlbogi97cUvnYpI6aa-xg3v6JL0bouDuVtlZqlnos/s320/Screen+Shot+2021-03-29+at+10.13.32+AM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px; text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px; text-align: left;">Installing clean hydraulic hose assemblies onto a hydraulic system or power unit is vital to the cleanliness of the system and component life. Contaminated hydraulic fluids are responsible for over 80% of system failures.</span></div><br style="caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;">Tune in to the FPTC virtual series on </span><b style="caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;">March 30th</b><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;"> where </span><b style="caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;">Bruce Riley, Owner and CEO of UltraClean</b><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;"> will share how contamination gets into the hydraulic system and causes premature wear and tear as well as catastrophic failures. Clean hydraulic hose assembly procedures will be explained in detail and backed up with independent ISO-4406-99 test reports.</span><div><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;"><br /></span></div><div><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: Arial, sans-serif; font-size: 14px;"><a href="https://gateway.on24.com/wcc/eh/2927718/lp/3068806/clean-hydraulic-hose-assembly-procedures-and-contamination-control/?partnerref=email">Here is a link to register</a></span></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-6006682860789558342021-03-23T10:46:00.004-07:002021-03-23T10:46:50.685-07:00Fluid Power World offers many great marketing opportunities<p> It starts with our print magazine, <b><i>Fluid Power World,</i></b> with seven great issues for the year. </p><p> </p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFP-xjlGUUuHPsDiSDzljeDOcwCothtwVkGV1It2aV3ivIu3obbiP_Yy80hRP6nk0Yg5fSkRLFu7zZYo08aBDZcSFQQHsbulVmesSx6WU6Bvmfy-Ko3Y1GsJH5pzVIV0EBM10PTjFgt00/s237/Screen+Shot+2021-03-22+at+10.02.59+AM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="237" data-original-width="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFP-xjlGUUuHPsDiSDzljeDOcwCothtwVkGV1It2aV3ivIu3obbiP_Yy80hRP6nk0Yg5fSkRLFu7zZYo08aBDZcSFQQHsbulVmesSx6WU6Bvmfy-Ko3Y1GsJH5pzVIV0EBM10PTjFgt00/s0/Screen+Shot+2021-03-22+at+10.02.59+AM.png" /></a></div><br /><p></p><p>It continues online with our five websites, and five e-newsletters: Fluid Power World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips. We offer our Fluid Power Tech Conference Virtual Series and eventually the in-person event.</p><p>Then it gets a little more complicated but still very powerful. Our AI for Marketing helps our advertisers to send targeted messages to our audience. Our Social Media Management helps our clients to optimize their use of social media. PPC Management, Design Guides and more offer many new marketing opportunities. </p><p>Contact us for more details.</p><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-80109302349676615352021-03-10T06:22:00.002-08:002021-03-10T06:22:35.622-08:002021 Fluid Power Technology Conference<p> Our Virtual Series continues in 2021 with several sessions already planned, Our intention is to cover as many topics as possible as presented by our expert presenters.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeSlwd3zIm5m_gdKrp3_Qr8fFRQqywelKCkh0SbhhEvXQvnlBSbEhk6tk2Rgvy9ICvE8ETXRL4Gi7GtqGQSYZCA4Pjl-z8fQFqIp7jJZc13IB-f7BkK7z9xWd6GFYpTnfys7IoHStFAYQ/s575/Screen+Shot+2021-03-10+at+9.17.32+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="454" data-original-width="575" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeSlwd3zIm5m_gdKrp3_Qr8fFRQqywelKCkh0SbhhEvXQvnlBSbEhk6tk2Rgvy9ICvE8ETXRL4Gi7GtqGQSYZCA4Pjl-z8fQFqIp7jJZc13IB-f7BkK7z9xWd6GFYpTnfys7IoHStFAYQ/s320/Screen+Shot+2021-03-10+at+9.17.32+AM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">Our Virtual Series helps engineers and other mechanical professionals to understand components and systems and to solve design and maintenance problems. Attendance at our sessions is free for the Virtual Series and you can register at this <a href="https://www.fluidpowertechconference.com">link</a>.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">If your company would like to present, let us know and we will get you set up. Along with the live presentation, you will also be able to take advantage of pre- and post-event promotion through our magazine, websites, and social media.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Give is a call.</div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-2762868478436261112021-03-01T08:13:00.001-08:002021-03-01T08:13:14.052-08:00It's not to late to sign up <p> Tomorrow, March 2, 2021, our Fluid Power Technology Conference Virtual Series continues with a presentation from Cameron MacNeil of Stauff Corp.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgurIkdyyi4DLdTY1OfivR3mSMv50JaYmHk0shgI5jll4ESIq1Gs6WDI9ytaKJpkgBgrYpBSAccutu2rUGSBDGsq8-qP9blOopLt8QKAfNF1vE8bSvGvQ6nyxN9CXbCSFM7QRGfdj30wrE/s540/Screen+Shot+2021-03-01+at+10.55.17+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="375" data-original-width="540" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgurIkdyyi4DLdTY1OfivR3mSMv50JaYmHk0shgI5jll4ESIq1Gs6WDI9ytaKJpkgBgrYpBSAccutu2rUGSBDGsq8-qP9blOopLt8QKAfNF1vE8bSvGvQ6nyxN9CXbCSFM7QRGfdj30wrE/s320/Screen+Shot+2021-03-01+at+10.55.17+AM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div>I have been touting for years that fluid cleanliness is one of the keys to peak performing hydraulic systems. This session will provide our audience with further insights into the management of fluid contamination. <a href="https://gateway.on24.com/wcc/eh/2927718/lp/3026370/matching-fluid-cleanliness-to-your-application/?parnterref=social">Here is the link to register </a><div><br /></div><div>Also, please see our Sealing & Contamination Control Tips website for information about fluid cleanliness. <a href="http://www.sealingandcontaminationtips.com">Here is that link.</a><br /><p><br /></p></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-69854141423730967012021-02-15T14:00:00.000-08:002021-02-15T14:00:06.041-08:00I'm looking for fluid power companies<p> Being in the industry as long as I have, I know most of them. That is I know about the manufacturers and distributors of fluid power components and related products.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5vsjdtnIfooy35bWDGhLPRJHmUvE1HOESF3QveUFjNIHCRWfWPoIPGpAIx_gz8pG5BanVs7ZkgwUPh-zdzdBEiPN5SV8b-vF8rsCDhuvWyctAeX4XJdVNF8mQZ2pHRUmkany6vqd2ZtU/s307/Screen+Shot+2021-02-15+at+4.53.53+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="127" data-original-width="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5vsjdtnIfooy35bWDGhLPRJHmUvE1HOESF3QveUFjNIHCRWfWPoIPGpAIx_gz8pG5BanVs7ZkgwUPh-zdzdBEiPN5SV8b-vF8rsCDhuvWyctAeX4XJdVNF8mQZ2pHRUmkany6vqd2ZtU/s0/Screen+Shot+2021-02-15+at+4.53.53+PM.png" /></a></div>However, I would like to help companies to increase their brand awareness and generate sales leads but I am especially interested in hearing from companies that I do not know about. If your company sells fluid power components and systems in the U.S. and you are not currently taking advantage of all of the modern marketing opportunities available, I would like to hear from you.<div><br /></div><div>I can put together an affordable package that will deliver results. I have been doing that for a long time and I would like to help your company.</div><div><br /></div><div>Please contact me for a no-committment-needed consultation at<a href="mailto:mference@wtwhmedia.com"> mference@wtwhmedia.com</a>. I can help your company in 2021/<br /><div><p><br /></p></div></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-33799423992013423612021-02-13T09:44:00.001-08:002021-02-13T09:44:19.325-08:00We've Got Some Great Information for You<p> If you are an engineer, mechanic, or fluid power user in any capacity, our February 2021 issue offers some great information for you.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3BhJmsoLz599oAejMzwTGurwu-zEHxzyBbzTi9y1SiO-iioVnudWOd5lvm1G7IbGaMNHHIlcdjjwikvL2Gm4sVhk9JAa0tNEuAfTgEoDE174RlB7oYr3vY3rjMEsc6t-dBdBMJrOJY3s/s932/Screen+Shot+2021-02-13+at+12.33.40+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="932" data-original-width="772" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3BhJmsoLz599oAejMzwTGurwu-zEHxzyBbzTi9y1SiO-iioVnudWOd5lvm1G7IbGaMNHHIlcdjjwikvL2Gm4sVhk9JAa0tNEuAfTgEoDE174RlB7oYr3vY3rjMEsc6t-dBdBMJrOJY3s/s320/Screen+Shot+2021-02-13+at+12.33.40+PM.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">We balance our content every issue to deliver to our audience to report on all of the major industries using fluid power while delivering on our promise of the editorial calendar. In February, that starts with a feature cover story on Smart Pneumatics, Gateway to higher efficiency, productivity. Take a look and read about how smart pneumatics address real world industrial challenges in many applications.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Next is a report on how heat exchangers help hydraulic systems to keep their cool. Addressing the problems that excessive heat can cause in machinery is the job of heat exchangers and, at Fluid Power World, we remember that important component and the contributions to productive and save machinery and equipment.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">There is much more included in this, our latest issue. If you are not already a subscriber, just go to<a href="https://simplecirc.com/subscribe/fluid-power-world"> this link </a>and sign up for our magazine and our e-newsletters. Remember to visit our five websites as well for the latest fluid power content available to industry.</div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-79824602878303012532021-02-11T06:20:00.002-08:002021-02-11T06:20:52.531-08:00Coming in April<p> Join us in our next print issue of Fluid Power World, April 2021. Here is our editorial lineup:</p><p> <span style="font-family: inherit;"><span style="color: red; font-style: italic; font-weight: bold;">Fluid Power World – </span><span style="color: #002060; font-style: italic; font-weight: bold;">April 2021</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;">Industrial Application: Offshore and Marine</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">Getting oil and gas from the Earth requires the strength and durability of fluid power systems. Here are some examples</span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;"><br /></span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;">Mobile Application: Forestry</span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">The forestry business requires equipment and machinery that can withstand harsh environments. Hydraulics meets the challenge.</span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;"><br /></span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;">Pneumatics in Food and Beverage</span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">This article will review some interesting ways that pneumatics are used in the delivery and marketing of food and beverage items.</span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #ed7d31; font-weight: bold;"><span style="font-family: inherit;"><br /></span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #ed7d31; font-weight: bold;"><span style="font-family: inherit;">Product Focus: Hydraulic Reservoir Design and Pneumatic Grippers</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;">Advertising closing date March 31, 2021</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;"><br /></span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="caret-color: rgb(255, 0, 0);">Our goal is to always cover fluid power systems from tank or compressor to actuator and all components in between. Not only that but we report on applications form most end use markets powered by fluid power systems.</span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="caret-color: rgb(255, 0, 0);"><br /></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="caret-color: rgb(255, 0, 0);">Join us with your ad in our print issue. Print advertising still works!</span></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-74842003330414086332021-02-03T07:52:00.008-08:002021-02-03T11:05:33.078-08:00Let's Get Moving<p> It is already February of 2021. Hopefully, the economy continues to improve this year, especially the economy of the fluid power industry. All indications are that it will. If you did not get a chance to attend our economic webinar a few weeks ago presented by Alan Beaulieu, <a href="https://marketing.wtwhmedia.com/category/webinars/">here is a link</a> for the archived version. It was a very positive message that we heard.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwqqaLdkasWDnvqAYOs9xN5xikwKUP6TZpUGdzSMOdqVb74aqM14Vfl9jDEF7mM7zMYSm2VdXxJJZmN7Lxxnp9duCZQHWKU9RsOM4MnH1uHax9gvD94nbMd2j0StegZClMOSNRFHhPQoc/s248/Screen+Shot+2021-02-03+at+2.02.58+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="104" data-original-width="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwqqaLdkasWDnvqAYOs9xN5xikwKUP6TZpUGdzSMOdqVb74aqM14Vfl9jDEF7mM7zMYSm2VdXxJJZmN7Lxxnp9duCZQHWKU9RsOM4MnH1uHax9gvD94nbMd2j0StegZClMOSNRFHhPQoc/s0/Screen+Shot+2021-02-03+at+2.02.58+PM.png" /></a></div><div class="separator" style="clear: both; text-align: left;">You can still ramp up your 2021 marketing with the many options we have available from Fluid Power World. Coming up is our April print issue and here is the lineup:</div><p><span style="font-family: inherit; font-size: medium;"><span style="color: red; font-style: italic; font-weight: bold;">Fluid Power World – </span><span style="color: #002060; font-style: italic; font-weight: bold;">April 2021</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;">Industrial Application: Offshore and Marine</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">Getting oil and gas from the Earth requires the strength and durability of fluid power systems. Here are some examples</span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><br /></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;">Mobile Application: Forestry</span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">The forestry business requires equipment and machinery that can withstand harsh environments. Hydraulics meets the challenge.</span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><br /></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #002060; font-weight: bold;"><span style="font-family: inherit;">Pneumatics in Food and Beverage</span></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">This article will review some interesting ways that pneumatics are used in the delivery and marketing of food and beverage items.</span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><br /></span></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: #ed7d31; font-weight: bold;"><span style="font-family: inherit;">Product Focus: Hydraulic Reservoir Design and Pneumatic Grippers</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;">Advertising closing date March 31, 2021</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><br /></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="caret-color: rgb(255, 0, 0);">We also offer many custom media options</span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="caret-color: rgb(255, 0, 0);"><br /></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;">White papers, e-books, e-blasts sent to our list of 32,000 digital subscribers</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;"><br /></span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;">Custom Corporate Video, Social Media Management, SEO and PPC Management, and AI for Marketing</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;"><br /></span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="color: red; font-weight: bold;"><span style="font-family: inherit;">Sponsored content on our homepage</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><span style="font-weight: bold;"><br /></span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><span style="font-weight: bold;">Fluid Power Technology Conference </span><span style="color: red; font-weight: bold;">– Our virtual series runs every other week throughout the year.</span></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><br /></span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">Michael Ference</span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;">VP Publisher</span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit;"><a href="mailto:mference@wtwhmedia.com">mference@wtwhmedia.com</a> 216-386-8903</span></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;">Please contact me for a quote on advertising.</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-78503760521585373912021-01-27T07:36:00.002-08:002021-01-27T07:36:37.236-08:00The message was encouraging<p> Our company, WTWH Media hosted Alan Beaulieu for an hour-long presentation on the state of our economy as it effects our customers. Alan is an economist from the Institute for Trends Research, ITR. He is an industry favorite who presents his economic forecasting and reviews to many conference audiences. I have personally enjoyed his presentations many times at NFPA and NAHAD conferences.</p><p>While I won't share the specifics of his presentation, I can summarize it by saying that we should be seeing roughly two good years for the U.S. economy across most industries and markets. As has been the case before, Alan always encourages companies to react accordingly by making sure that their companies are staffed properly and that their infrastructure is prepared for growth.</p><p>And, I have always liked this one, he encourage companies to invest in sales and marketing to keep up with the growth opportunities. This is where we can help.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGkQXGBMlobLCNSu8YbLsmtXYeCsZ0EwJAVUGinV1_S1ENLgchpIVqo2PbAsmF7Ci2prd7m8g0GDYCsBW0A1KOEih5BZJAstOxMwMiux3WSVKCtl1re-_9E-VrjNBtBuxZBPbQ9FX90rE/s316/Screen+Shot+2021-01-27+at+10.32.29+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="139" data-original-width="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGkQXGBMlobLCNSu8YbLsmtXYeCsZ0EwJAVUGinV1_S1ENLgchpIVqo2PbAsmF7Ci2prd7m8g0GDYCsBW0A1KOEih5BZJAstOxMwMiux3WSVKCtl1re-_9E-VrjNBtBuxZBPbQ9FX90rE/s0/Screen+Shot+2021-01-27+at+10.32.29+AM.png" /></a></div><p>Fluid Power World magazine and digital media network, along with the Fluid Power Technology Conference are poised and prepared to help your marketing efforts in 2021 and beyond.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeElAnbEMHxMhSoZQqdtsefRabJXh77hGxXP7835k5fG78OuATS77_ONbEILGKNJvMHkOo1frLjNX_lcNBwitvAFRI-fZnWAvfSwYaN07EWzJMc8QLKQWtyr3LmyzNx1AY6XHRfWgQCYg/s257/Screen+Shot+2021-01-27+at+10.34.11+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="135" data-original-width="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeElAnbEMHxMhSoZQqdtsefRabJXh77hGxXP7835k5fG78OuATS77_ONbEILGKNJvMHkOo1frLjNX_lcNBwitvAFRI-fZnWAvfSwYaN07EWzJMc8QLKQWtyr3LmyzNx1AY6XHRfWgQCYg/s0/Screen+Shot+2021-01-27+at+10.34.11+AM.png" /></a></div><div class="separator" style="clear: both; text-align: left;">Please contact us for some custom marketing ideas for this year. We are here to help! Have a great economic year!</div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-75264349663715409572021-01-25T14:05:00.005-08:002021-01-25T14:06:48.022-08:00You Still Have Time to Register <p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVj_i5etcmuOeXw2byuX5MkqsbpxFfiv6RQZCMmEMmlmjjhxzp3xdSsKwEgY3QiYjcxf7sWmdK7KMhQ_C1KYHxxdgc9If1veHa0kMwaz4ONcUI5w2wsKM7pZsy5w0QBsr-kPywee7ZB-M/s695/Screen+Shot+2021-01-25+at+5.02.53+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="391" data-original-width="695" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVj_i5etcmuOeXw2byuX5MkqsbpxFfiv6RQZCMmEMmlmjjhxzp3xdSsKwEgY3QiYjcxf7sWmdK7KMhQ_C1KYHxxdgc9If1veHa0kMwaz4ONcUI5w2wsKM7pZsy5w0QBsr-kPywee7ZB-M/s320/Screen+Shot+2021-01-25+at+5.02.53+PM.png" width="320" /></a></div><p><br /></p>Here is a link for your free registration <a href="https://gateway.on24.com/wcc/experience/elitewtwhmedia/2927718/2949807/alan-beaulieu-moving-forward?partnerref=outreach">Link</a> <p></p><p>Alan is a long-time favorite speaker at NFPA conferences as well as NAHAD conferences. He will provide some insight on what to expect from our economy moving forward. This is a free registration and very well worth your time.</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-5077734685086294182021-01-15T13:12:00.001-08:002021-01-15T13:12:14.440-08:00Kicking Off 2021<p> Join us on Tuesday, January 19, 2021 for our first Fluid Power Tech Conference Virtual Series session for 2021.</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgywWZW7Pzc3y3L2aVbCyh70L7_wB2P4tzKc5SzyXzMFD9-wk3V8g9wejnc23ITO_tSx_OX-RnuAfpqwttuisN1RTHtQ5jI7Q1YsulygXnaQv6JAJCainAWEBVkEt39ZDuwP9Hto7L5TXw/s653/Screen+Shot+2021-01-15+at+4.07.19+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="459" data-original-width="653" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgywWZW7Pzc3y3L2aVbCyh70L7_wB2P4tzKc5SzyXzMFD9-wk3V8g9wejnc23ITO_tSx_OX-RnuAfpqwttuisN1RTHtQ5jI7Q1YsulygXnaQv6JAJCainAWEBVkEt39ZDuwP9Hto7L5TXw/s320/Screen+Shot+2021-01-15+at+4.07.19+PM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div>Long-time Tech Conference favorite, Tom Wanke from MSOE will be presenting on Pump and Motor Troubleshooting, Failure, Modes, and Analysis. <a href="https://webinars.on24.com/wtwh/FPTC2021?partnerref=email">You can register with this link.</a> We have a great lineup of topics and presenters for 2021 and your attendance is free. But, your attendance is worth a lot as we will be offering some great content!<div><br /></div><div>Sign up today!<br /><p><br /></p></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-77858580609357621142021-01-12T10:42:00.001-08:002021-01-12T10:42:11.615-08:00Our Latest Issue<p>I know that is is already so "last year,' but our December issue has some great content that is almost timeless. That includes a story with a unique twist about the opera.</p><p><br /></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbh_LNUiGtoOjo7Nsg_7QPSPWezg7PBeQ9MrcPsnVaVGHJ4ITnouYrsUz-5XlPhnBUJbOuM3Y7930lNkZyyn-mYNY3TauBTJ1RNpnM151ORfBJWDmgXJn32V5SV4abf9YBs9XrE7EzRnE/s929/Screen+Shot+2021-01-12+at+1.31.05+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="929" data-original-width="777" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbh_LNUiGtoOjo7Nsg_7QPSPWezg7PBeQ9MrcPsnVaVGHJ4ITnouYrsUz-5XlPhnBUJbOuM3Y7930lNkZyyn-mYNY3TauBTJ1RNpnM151ORfBJWDmgXJn32V5SV4abf9YBs9XrE7EzRnE/s320/Screen+Shot+2021-01-12+at+1.31.05+PM.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">Our print issue delivers content across all markets using fluid power technology, and in this case, its the opera. You'll have to read it to learn more. <a href="https://simplecirc.com/subscribe/fluid-power-world">Here is a link offering you a free subscription to our magazine.</a> I invite you to subscribe so that you can learn more about pneumatics, mobile hydraulics, hose assemblies, sealing, filtration and more.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Using both product tutorials and application stories, we offer education on all aspects of fluid power systems. Give us a try in 2021.</div><br /> <p></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-30539703111747780952021-01-08T12:38:00.002-08:002021-01-08T12:38:57.747-08:00Give Us a Try in 2021<p> If you are considering marketing opportunities in 2021 with the intention of increasing brand awareness while generating sales leads, then I suggest that you give Fluid Power World a try this year.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCDYS0GqR3NszxLIy9bZqcaF6_mEXzS-Qy02BaCaM54BsphGIJiSTGVgNuvCUxVQLmEdc8OWx-hKzR1U4tDY75WnTw62nb0xcoNFeWwBYAhNaqECdUr5xRGvTwz0vZBe-SgEd1PxDyxtw/s924/Screen+Shot+2021-01-08+at+3.33.17+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="924" data-original-width="767" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCDYS0GqR3NszxLIy9bZqcaF6_mEXzS-Qy02BaCaM54BsphGIJiSTGVgNuvCUxVQLmEdc8OWx-hKzR1U4tDY75WnTw62nb0xcoNFeWwBYAhNaqECdUr5xRGvTwz0vZBe-SgEd1PxDyxtw/s320/Screen+Shot+2021-01-08+at+3.33.17+PM.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div>We have more marketing opportunities than ever and it all starts with our great fluid power content. Every print issue, every website, and all of our e-newsletters contain focused fluid power content to attract the interest of our audience. This provides our advertisers with an excellent opportunity to share their own product and application information.<div><br /></div><div>The best way to reach our audience with your product and sales message is with a package of media options including print, web, and e-newsletters. We will be happy to work with you to customize your media campaign for 2021.</div><div><br /></div><div>Additionally, our Fluid Power Technology Virtual Series offers your company a packaged approach to marketing with all of our outlets included in the promotional effort. We will use our magazine, websites, and e-mail lists to promote your company's participation in our event. Please contact me for more details! Happy New Year!<br /><p><br /></p></div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-83078333358989603252020-12-30T12:08:00.003-08:002020-12-30T12:08:21.778-08:00Wrapping up 2020<p> Well, this was a very different year for Fluid Power World as it was for everyone on the planet. The pandemic changed everything to say the least.</p><p>At Fluid Power World, we struggled through the year but we more than survived. There were some cuts in advertising programs but there were also some new advertisers. Many of the companies that manufacture fluid power components are essential businesses so they mostly stayed open all year.</p><p>Companies still tried to improve their businesses this year and that did lead to some new advertising in our magazine and our digital network. On that note, our websites continued to increase in traffic all year making them stronger than ever. We continued to post great fluid power content and most of our web advertisers stayed the course.</p><p>Our e-newsletters had a great year with inquiry totals actually increasing for our advertisers. Again, I attribute the success of our e-newsletters to the great content posted by our editors. We also launched a new YouTube training series that successfully completed seven sessions in 2020 with more planned for 2021.</p><p>Our biggest change was our conversion of our up-and-coming Fluid Power Technology Conference to a purely virtual event. We were able to very successfully conduct 11 sessions this year and we have great plans and a strong lineup for 2021. We have great hopes of safely returning to an in-person event just as soon as possible.</p><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-9388467330186492372020-12-22T07:27:00.001-08:002020-12-22T07:27:26.975-08:00Let our e-newsletters work for your company in 2021<p> As a marketing professional representing Fluid Power World and WTWH Media, I have been advising my clients for years that our media, both print and digital, will deliver both brand awareness and sales lead generation. Our e-newsletters have been performing well for our clients for the past 6 years and the results have actually improved.</p><p>We offer our audience five monthly e-newsletters with our flagship being our Fluid Power World e-newsletter.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxi5gR_yqF_V1lTKslhSg_FJVyQcL99mTmVTA0rrZQeooKJpoC9wrM7UYV8QLeGUNiRt0GULkh-LyJ-K04eAR4ItnfdGigJ25nJWipSC9a0t7Vjw3QN4SNkb_oMee6RsCfhFo0HS1D3jc/s703/Screen+Shot+2020-12-22+at+10.19.19+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="594" data-original-width="703" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxi5gR_yqF_V1lTKslhSg_FJVyQcL99mTmVTA0rrZQeooKJpoC9wrM7UYV8QLeGUNiRt0GULkh-LyJ-K04eAR4ItnfdGigJ25nJWipSC9a0t7Vjw3QN4SNkb_oMee6RsCfhFo0HS1D3jc/s320/Screen+Shot+2020-12-22+at+10.19.19+AM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">Our other titles include <b><span style="color: #2b00fe;">Pneumatic Tips</span></b>, <b><span style="color: #6aa84f;">Sealing & Contamination Control Tips</span></b>, <b><span style="color: red;">Hose Assembly Tips</span></b>, and <b><span style="color: #ffa400;">Mobile Hydraulic Tips</span></b>. Some of the same great content that appears on our websites is placed within these e-newsletters and sent to our audience of nearly 30,000 recipients. Clicks on the ads to learn more about our advertisers' product offering are used as soft sales leads. This is a very important piece of our lead generation program.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">If your company has sent us editorial content in the form of press releases, it is likely that content will appear on one or more of our e-newsletters. So, please keep the content coming.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">I invite you to consider including our e-newsletters in your 2021 advertising campaign, as they will produce results. The best advertising package continues to be an integrated program that includes both brand awareness and lead generation. We will do both for your company.</div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-31450271885197215032020-12-16T13:08:00.000-08:002020-12-16T13:08:17.260-08:00Our Traffic Remains Very Strong<p> I hope that you have had a chance to visit all of our five websites:</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6lOC_KpHsKdK8_8HOK2DL-YSw1Ql_RgmQfGJ5cQlkum1yNJ4PSwZZe_bsWmQ4S-YmFueEj11sLBFUzynL_lQuOFLpU8iNbEDxZgioVjV7pKs9fxLeuZFrBW8YY4Y1t-kidWqCNCZOdmU/s725/Screen+Shot+2020-12-16+at+3.15.06+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="457" data-original-width="725" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6lOC_KpHsKdK8_8HOK2DL-YSw1Ql_RgmQfGJ5cQlkum1yNJ4PSwZZe_bsWmQ4S-YmFueEj11sLBFUzynL_lQuOFLpU8iNbEDxZgioVjV7pKs9fxLeuZFrBW8YY4Y1t-kidWqCNCZOdmU/w469-h296/Screen+Shot+2020-12-16+at+3.15.06+PM.png" width="469" /></a></div><div class="separator" style="clear: both; text-align: left;">I am happy to report that our websites have been used by 80,000 people every month! We are thrilled to provide this audience access to our advertisers. Throughout 2020, our web traffic has remained very strong and, in fact, growing. I attribute this to our excellent content posted by our Editor Mary Gannon and supplied by so many fluid power sources around the world/</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">If you have not visited our websites, I advise you to do so and take in our great content. If your company supplies fluid power solutions in the form of components, sub-systems, and systems then I invite you to submit your stories for publication on our websites. Please contact me with any questions.</div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-54044853707862327272020-12-09T08:14:00.003-08:002020-12-09T08:14:49.157-08:00FPTC Virtual Series Returns in 2021<p>Well, we completed our eleventh and final session in 2020 for our Virtual Series of the Fluid Power Technology Conference. Dan Turner of GPM Controls presented an excellent session explaining Accumulators and their effectiveness in fluid power systems. You can view this and all of our on demand sessions at this <a href="https://www.fluidpowertechconference.com/virtual-series-on-demand/">link</a>.</p><p>In July, we moved the FPTC to a virtual platform out of necessity, confident that we could provide our audience the same great content that has been available in person in previous years at our live Fluid Power Technology Conference. Our virtual event was very successful because it featured great fluid power content and had very interested audiences.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisPNswy5YntuzOaOLDoCoLc76bDmu2pFZoxppoJ_1tFJHBIq5hqhc2eHf2PyMUtb__gsrDzIkWBRyyBUy3Tivsx2dXRtem7zUr2VjQve51bsEVCu-NzOAzwQMuvl-5obet1Kop9Z1B5Gg/s1193/Screen+Shot+2020-12-09+at+11.04.40+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="489" data-original-width="1193" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisPNswy5YntuzOaOLDoCoLc76bDmu2pFZoxppoJ_1tFJHBIq5hqhc2eHf2PyMUtb__gsrDzIkWBRyyBUy3Tivsx2dXRtem7zUr2VjQve51bsEVCu-NzOAzwQMuvl-5obet1Kop9Z1B5Gg/w457-h187/Screen+Shot+2020-12-09+at+11.04.40+AM.png" width="457" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;">After a successful start to our Virtual Series, we are planning a continuation in 2021with the first session scheduled for January 19, 2021. We will be announcing a schedule of events for the first half of 2021 and possibly for the second half also.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Our full intention is to return to an in-person Fluid Power Technology Conference just as soon as that is possible. Our intention is to visit the sites that were planned for 2020 and that includes Minnesota and Michigan. We will be making that announcement in 2021 but, in the meantime, stay tuned for our Virtual Series.</div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-77291618749821038172020-12-07T09:54:00.001-08:002020-12-07T09:54:11.066-08:00Kicking Off 2021<p>After the January issue of Design World that will feature the Leadership in Engineering section for all engineering disciplines including Fluid Power, we will kickoff the 2021 calendar year with our February issue of Fluid Power World. Here is a preview:</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrUF2lgSWOAP94G_iyCoC7QBGZjPWzrRjYec4zalyjV1r_ciW4KFP-3jDgNkqyJy-Jeq0fcshDYlwld8hKt7Qzs0Nq0LkeY-BC46J3NSXUtJYus6u3lF2-bvkyhWg4MPFVrpESeMUNuaA/s540/Screen+Shot+2020-12-07+at+12.51.11+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="540" data-original-width="535" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrUF2lgSWOAP94G_iyCoC7QBGZjPWzrRjYec4zalyjV1r_ciW4KFP-3jDgNkqyJy-Jeq0fcshDYlwld8hKt7Qzs0Nq0LkeY-BC46J3NSXUtJYus6u3lF2-bvkyhWg4MPFVrpESeMUNuaA/w478-h395/Screen+Shot+2020-12-07+at+12.51.11+PM.png" width="478" /></a></div><div class="separator" style="clear: both; text-align: left;">We will continue to review mobile and industrial applications for fluid power technology as well as component features. If you are interested in advertising in 2021, please contact me at mference@wtwhmedia.com</div><br /><p><br /></p><p style="direction: ltr; line-height: 17.600000381469727px; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-8645311391028696052020-11-30T13:55:00.004-08:002020-11-30T13:57:31.052-08:00Packaging is Best<p>Call it packaging or call it bundling, but putting together a multi-media approach to your 2021 marketing program will work best for all fluid power component marketers. Building brand awareness and generating sales leads both remain important to our clients.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLkFoyrzFRJ_Bd1mAtwqQo-1Rs0LmZ5TVT7dqDj1t-koFjo1kHWlZfPBU5fuRWfHpsneSHekzpdNui3i4XHKJBSaPH6-OocTAMp_DLSqe-d19wCiXX471p6nwUVBRXpcOalYfRmJRDN28/s713/Screen+Shot+2020-11-30+at+4.56.09+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="335" data-original-width="713" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLkFoyrzFRJ_Bd1mAtwqQo-1Rs0LmZ5TVT7dqDj1t-koFjo1kHWlZfPBU5fuRWfHpsneSHekzpdNui3i4XHKJBSaPH6-OocTAMp_DLSqe-d19wCiXX471p6nwUVBRXpcOalYfRmJRDN28/s320/Screen+Shot+2020-11-30+at+4.56.09+PM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;">That is why I recommend using print, digital, and virtual for now as important segments of your program. People still read magazines and your ad works a a reminder to our readers about your brand. Leads are now mostly generated digitally and we can do that best with our e-newsletters, e-blasts, and more.</span></div><p>Telling your story is best done with a presentation in our Virtual Series Fluid Power Technology Conference. Please let me know if I can bundle a program that will work for your company in 2021.</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-45802308590597432592020-11-17T10:12:00.001-08:002020-11-17T10:12:31.265-08:00FPTC 2020 Virtual Series - One more session this year<p>On December 8, 2020 at 2:00 pm EST, Dan Turner, President at GPM Controls will present a Virtual Series session on accumulators. GPM is a leader in accumulator manufacturing, providing piston, bladder, and diaphragm accumulators as well as a complete line of accessories to retail and wholesale distributors across the U.S.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio2UB3TITqcF3hqv-xMaqEch8sik3kxU2AQikmciX1CiEc23qxeeVeAzrRQuPvBDA7aSr5aGTDNy36V5OaGpWCWai6hdsc7iZikK1PUZpZ86FUCp1_yJNMN4IGtKeVMzYKoc0cE2UkBgk/s302/Screen+Shot+2020-11-17+at+1.06.17+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="192" data-original-width="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio2UB3TITqcF3hqv-xMaqEch8sik3kxU2AQikmciX1CiEc23qxeeVeAzrRQuPvBDA7aSr5aGTDNy36V5OaGpWCWai6hdsc7iZikK1PUZpZ86FUCp1_yJNMN4IGtKeVMzYKoc0cE2UkBgk/s0/Screen+Shot+2020-11-17+at+1.06.17+PM.png" /></a></div><div class="separator" style="clear: both; text-align: left;">Dan will conduct a discussion on the size and types of accumulators and their applications along with information on accumulator safety. You can register for free at this <a href="https://www.fluidpowertechconference.com">link</a>. I invite you to attend this every-other-Tuesday event for lots of great content about fluid power components and their applications.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Our sessions take place virtually and last about 45 minutes followed by a question and answer session. All of our presentations are available on-demand on our <a href="https://www.fluidpowertechconference.com">website</a>. Join us and Dan Turner for this session that promises to be both interesting and informative!</div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-35483283369812856272020-11-12T08:30:00.002-08:002020-11-12T08:30:58.035-08:00Applications and Product Reviews<p> You will find both on <a href="http://www.fluidpowerworld.com">Fluid Power World</a> and the information is updated constantly.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMnIcGv5nfAQbxAqK-JSMmDon82yWBSdTG2Mqu0QES196x0Xv4xXerSV3WWmdUTX1pNDMT18Is0GUl4AYgj1Gu6bIu2zzfIIzuRjgo8jAAYf2z1b6nzN-Ipaj-d1jga2-RzWzLWdiFLyI/s817/Screen+Shot+2020-11-12+at+11.25.26+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="782" data-original-width="817" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMnIcGv5nfAQbxAqK-JSMmDon82yWBSdTG2Mqu0QES196x0Xv4xXerSV3WWmdUTX1pNDMT18Is0GUl4AYgj1Gu6bIu2zzfIIzuRjgo8jAAYf2z1b6nzN-Ipaj-d1jga2-RzWzLWdiFLyI/s320/Screen+Shot+2020-11-12+at+11.25.26+AM.png" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeCvkXV7UZOnfhaffiPnaAdqor_zfn8Ztep-DTaXEAa-8FxzGpE96uBzp-t8MA-7u_Zsu11dJNDu7DYxhhYkER6xPcaxCzcOVyUKKQElce-GuUTAo8wsqVIc-C_DmnqAK98voFUAdNlx0/s829/Screen+Shot+2020-11-12+at+11.25.37+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="697" data-original-width="829" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeCvkXV7UZOnfhaffiPnaAdqor_zfn8Ztep-DTaXEAa-8FxzGpE96uBzp-t8MA-7u_Zsu11dJNDu7DYxhhYkER6xPcaxCzcOVyUKKQElce-GuUTAo8wsqVIc-C_DmnqAK98voFUAdNlx0/s320/Screen+Shot+2020-11-12+at+11.25.37+AM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">I invite you to visit our websites often for the latest information about components available to the marketplace and some application stories on how they are applied. If you are a component manufacturer, please send us your products for review.</div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><br /><p><br /></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6233267889018337795.post-34970591102041320822020-11-09T09:58:00.006-08:002020-11-10T06:17:54.971-08:00Join Us in 2021 In Any Combination of Our Media Offerings<p>Here is a quick review of the marketing opportunities offered by Fluid Power World in 2021</p><p><b><span style="color: red; font-size: large;">Increasing Brand Awareness</span></b></p><p><b><span style="background-color: white; color: #04ff00; font-size: large;">While Generating Sales Leads</span></b></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><br /></p><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"></p><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.38in; margin-top: 0pt; text-indent: -0.38in; unicode-bidi: embed; word-break: normal;"><span style="font-size: 18pt;"><span style="font-family: Arial;">• </span></span><span style="font-family: inherit; font-size: medium;">7 print magazine issues February, April, June, July, August, October, and December</span></div><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.38in; margin-top: 0pt; text-indent: -0.38in; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">• 5 websites with over 120,000 page views per month</span></div><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0.5in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;"><span style="color: red; font-weight: bold;">Fluid Power World</span>, <span style="color: #00b050; font-weight: bold;">Mobile Hydraulic Tips</span>, <span style="color: #0070c0; font-weight: bold;">Pneumatic Tips</span>, <span style="color: #843c0c; font-weight: bold;">Hose Assembly Tips</span>, and <span style="color: #7030a0; font-weight: bold;">Sealing & Contamination Control Tips</span></span></p><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-indent: -0.31in; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">• 5 monthly e-newsletters – same titles as above with an audience of 27,000</span></div><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-indent: -0.31in; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">• E-blasts, white papers, sponsored content, video, social media management. PPC management</span></div><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-indent: -0.31in; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">• AI for Marketing with affinity based options available to pinpoint your specific target audience</span></div><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-indent: -0.31in; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">• YouTube Video session sponsorships</span></div><div style="direction: ltr; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-indent: -0.31in; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">• <span style="color: #c00000; font-weight: bold;">Fluid Power Technology Conference</span> – Virtual Series, every other Tuesday</span></div><p style="direction: ltr; margin-bottom: 0pt; margin-left: 0.5in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;"><span style="font-family: inherit; font-size: medium;">1 hour presentation both live and on-demand for a year, Q&A session, hosted video, promotion through online, e-mail, print, and social media promotion</span></p>Unknownnoreply@blogger.com