Michael Ference Fluid Power Marketing

In June 2020, we will hold our Fluid Power Technology Conference at the University of Minnesota in St. Paul.  The format will remain the same as our previous successful events in Milwaukee and Cleveland. The two-day event will feature exhibits by manufacturers and distributors of fluid power components and related products.  The two days will be filled with technical fluid power seminar sessions presented by our own presenters as well as the exhibitors. There will be meals served, tours provided, lots of networking, and keynote sessions.  Mark your calendar for June 16-17, 2020.  If you would like to exhibit, please contact me at ference@wtwhmedia.com. Our Conference will then be moving to the Detroit area in November with the same format making the Minnesota event a once in three-or-so years event.  So #SeeYouAttheU

Well, 2019 has been a very good year for Fluid Power World magazine and digital media network.  We published 7 great print issues with content that continues to be excellent from the perspective that it includes useful fluid power technical information that our readers can use on the job. I thank our editors for their dedication to producing excellent content in every issue!  I also thank our Graphic Designers for producing visually appealing issues.  I appreciate all that they do to make FPW so successful! Our websites continue to improve in their reach to more and more users with over 100,000 page views monthly!  Our network includes Sealing & Contamination Control Tips, Hose Assembly Tips, Pneumatic Tips, Mobile Hydraulic Tips, and Fluid Power World. Our lead generation opportunities, including e-newsletters and e-blasts, continue to deliver leads to our advertisers and send our great content to the inbox of our 34.000 subscribers.  ...

Mary, Paul, and I have been visiting many companies in the area to spread the word about our upcoming Fluid Power Technology Conference being held at Cleveland State University on November 18-20, 2019.  We are thrilled to have this event in our hometown of Cleveland, Ohio, home of many fluid power users, OEMs, maintenance and repair experts, and supply chain professionals. Here is a link to our website   where you can find more information about our event including: The overall agenda for the three days Information about our speakers An online registration page Information about the pre-conference workshop Information about travel and accommodations We are also very excited to be co-locating our event with the NFPA Cleveland Regional Meeting that I encourage you to attend.   Here is a link to register  for the NFPA Meeting. The week of November 18th promises to be an exciting week for fluid power in Cleveland with our Fluid Power Technology...

As we are now past Labor Day and heading into the Fall season, now is a good time to plan your marketing program for 2020 and I would like to help you with that.  The IFPE Show will be held in March 2020 making it a big year for fluid power! Fluid Power World will be promoting IFPE in a big way and I would like to share our plans with you.  We have seven more great issues scheduled for 2020 including our Fluid Power Handbook in July.  We strive to provide our audience the very best fluid power content available. The traffic on our websites continues to grow and now stands at the threshold of 100,000 page views per month on our network including Fluid Power World , Sealing & Contamination Control Tips , Hose Assembly Tips , Pneumatic Tips , and Mobile Hydraulic Tips .  Our webinar schedule is put together and ready for hosting. We will continue publishing our e-newsletters of the same titles as our websites to add lead generation to your marketing p...

As a proud graduate of Cleveland State University, I am thrilled to have our Fluid Power Technology Conference hosted at CSU at the Wolstein Center. The dates for the event are November 18-20, 2019.  The first day will feature a Basics of Fluid Power course taught by Tom Wanke of MSOE. Tom is a long time favorite speaker at our Fluid Power Technology Conference and he will be offering a half-day seminar on Monday November 18th.  Also on that day, the National Fluid Power Association will co-locate their Cleveland Regional Meeting at CSU's Wolstein Center.  Click here for more information. I will be posting more information about the agenda for the Fluid Power Technology Conference at CSU.  I invite you to visit our website for updates.

One of the features of the 2019 Fluid Power Technology Conference will be our full-day workshops offeedr to all attendees to the event.  It will be held on Monday May 13, 2019 at the Grohman Tower at MSOE.  One of the workshops will be presented by Tom Blansett of the IFPS and the title of his workshop is Advanced Hydraulics Mashup. Please listen to this brief podcast to get a preview of what Tom will be presenting podcast I invite you to register to attend our 2019 Fluid Power Technology Conference scheduled for May 13-15, 2019 at the Milwaukee School of Engineering by clicking on this registration link.   Our event has plenty to offer individuals seeking to improve their fluid power technical knowledge.  It will be worth your time!  Join us.

Check out this podcast from one of our keynote speakers scheduled for the 2019 Fluid Power Technology Conference in Milwaukee on May 13-15, 2019 Link Mark L. Thompson of Decision Processes International discusses with our Assistant Editor, Mike Santora, what he will be presenting a the event next month. If you would like to attend, you still have plenty of time to register, just click here. This event has plenty to offer so mark your calendar now and register in advance for the 2019 Fluid Power Technology Conference at the Milwaukee School of Engineering on May 13-15, 2019.

While it is not complete yet, the agenda for our 2019 Fluid Power Technology Conference is now available.   Please click here for more details. In addition to three excellent keynote speakers, technical sessions presented by our own experts, and exhibitor technical presentations, we have much more built into the schedule.  If you choose to attend, we will serve you a continental breakfast both days, offer tours, lunch both days, a reception on Tuesday, and lots of time to interact with our 22 exhibitors. So, I invite you to visit our registration page, get signed up now, and plan for three days of fluid power conference sessions presented by experts.  We are offering discounts if more than one person from your company attends. On our agenda, you will find a full day of fluid power training on Monday, May 13, 2019 at MSOE with two tracks, Basic Fluid Power, and Advanced Hydraulics open to all attendees for a small fee.  Additionally, the Int...

We are very pleased to announce two of our featured speakers at the 2019 Fluid Power Technology Conference scheduled for May 13-15, 2019 at MSOE in Milwaukee. Presenting on robotics and the fluid power industry will be Dan Kara who is the Vice President of Robotics at our company, WTWH Media.  As a recent presenter at the Fluid Power Industrial Consortium, also in Milwaukee, Dan will add some very interesting insights into the use of fluid power in robotics and the future of the industry. Donna Ritson, President of DDR Communications is a favorite speaker at past NFPA Industry and Economic Outlook Conferences.  Besides being a very interesting speaker, Donna will shed some light on the present and future of our industry as well. We will soon be announcing another keynote speaker to the list to generate even more excitement at the event.  I invite you to register today by following this link .

We are very thankful for all of our exhibitors and sponsors for the 2019 Fluid Power Technology Conference scheduled for May 2019 in Milwaukee. I would like to call attention to a special sponsorship opportunity that includes a booth at the event along with a presentation from our stage or meal sponsorship.  It is our Gold Sponsorship and here is a list of our Gold Sponsors so far for 2019. The unique value to a Gold Sponsorship is that it gives our sponsors the opportunity to tell their solution story from the stage of the FPTC.  These seminar sessions presented by our Gold Sponsors deliver valuable ideas and solutions to our attendees and it encourages further discussions at their respective booths. For many products, promotion is essential for increasing sales but explaining the story is also necessary for prospective buyers to fully understand the value proposition and solutions provided.  We can also capture and host your presentation with a Virtual Clas...

We are not quite ready to open registration for our 2019 Fluid Power Technology Conference.  But, I can tell you that it is scheduled to take place at the Milwaukee School of Engineering on May 14-15, 2019.  On May 13th, there will be two full day workshops in conjunction with our FPTC also taking place at MSOE. I invite you to please watch our website  for the announcement of registration being open.  We have announced two very interesting keynote speakers.   Donna Ritson is the President of DDR Communications.   DDR’s business is based on a direct response methodology that delivers market research, business development, strategic alliance and actionable market intelligence for companies in virtually every B2B industry.  Donna will have some important insights about the fluid power industry. Dan Kara is Vice President of our Robotic Group at WTWH Media and  is charted with driving the company’s robotics and intelligent system...

While it is still several months away, planning for the 2019 Fluid Power Technology Conference is now taking shape.  Our Program Committee meeting has met in person and we will be scheduling GoTo Meetings to discuss the program for 2019. Included in those discussions will be important factors like the schedule and topics to be presented from the FPTC stage, panel discussions, and keynote speakers and topics.  With input from our various constituents including exhibitors, MSOE, and our own team, we are confident that an excellent program will be put together for 2019. Additionally, we will consider the logistics for the event including the floorplan, classroom, and meals setup.  We want to make sure that the flow of the event is most advantageous for all in attendance.  So, a lot of planning goes into creating a great fluid power event for May 2019 and we hope that you will be able to join us there. For updates on the 2019 FPTC, I invite ...

Plans are underway for the 2019 Fluid Power Technology Conference.  It will be held on May 13-15, 2019 at the Kern Center at the Milwaukee School of Engineering MSOE.  Our planning team, the Program Committee, has begun plans for the 2018 event with our first meeting held yesterday at MSOE. We will be meeting regularly until the event next year to review, the schedule, topics, keynote speakers, panels, and everything related to the Fluid Power Technology Conference.  We will be reviewing what worked best and what needs improved from the 2018 event.  Our committee is made up of the staff members at WTWH Media involved in managing the event, MSOE, and exhibitors in this year's event.  If you would like to join the Program Committee, please let me know. We are carefully planning every aspect of the 2019 Conference to optimize the experience for our attendees and exhibitors.  We are considering all suggestions to make this three-day event most usef...

Last week, the 2018 Fluid Power Technology Conference was very successfully held at the Kern Center of the Milwaukee School of Engineering.  It was our third annual event.  With 27 sponsors and over 200 registrants, this was our most successful event so far! The opening keynote presentation by Austin Ramirez was very interesting and informative as he spoke about the history of HUSCO, the current state of business, and his involvement as a White House advisor in both the Obama and Trump administrations.   There were 26 technical presentations given by a combination of our exhibitors and sponsors as well as our own expert presenters, Carl Dyke and Josh Cosford.  There were two more keynotes, one by Astrid Moses of Eaton and by Rethink Robotics,  Sawyer the robot did make an appearance at FPTC2018.  There was plenty of time for networking and meals served as well.  Participation by the Equipment Services Association made the event even ...

At the 2018 Fluid Power Technology Conference in Milwaukee on May 15-16, 2018, one of our featured sessions will be Modeling and Simulation of a Braking Unit HPU Presented by Celine Cabana  FD-GROUPS America Electro-thermal-hydraulic system modeling, simulation and analysis of a Braking System HPU for optimizing the sizing, selection of components and the design operation.  Celine is a three-time presenter at the Fluid Power Technology Conference and we are very happy to have her exhibit and session presentation at the 2018 event.  Register today to hear Celine and many other sessions to be presented at MSOE. Click here to register

We are happy to welcome the Equipment Services Association to our 2018 Fluid Power Technology Conference in Milwaukee on May 14-16, 2018.  Here is a little more info about ESA: Meet the Equipment Services Association at FPTC 2018 The  Fluid Power Technology Conference  is pleased to welcome the Equipment Services Association (ESA) and its members to this year’s conference. The ESA represents a group of individuals who work in the repair and maintenance of fluid power systems. The purpose of the association is to advance the technical knowledge of its members and to aid in the advancement and expansion of fluid power repair in all markets. Its members include fluid power technicians and mechanics. The ESA Spring Member Meeting will be co-located at the Fluid Power Technology Conference, allowing members the opportunity to enjoy the quality educational programming, technology exhibition, and networking activities. Join us for the Tuesday Evening Expo Reception! Hosted by:...

Our Fluid Power Technology Conference will cover many very important fluid power topics.  Hydraulic Fluid Cleanliness is always a topic of great interest to OEM Design Engineers and to Maintenance Professionals as well. Here is a quick preview of a session to be presented by MP Filtri: Cleanliness Monitoring and the Advantages of Online/Inline Particle Counters Against Bottle Sampling Analysis When comparing Bottle sampling to online Analysis there are many ways to influence the readings and results of bottle sample. In the Hydraulic industry the general opinion when comparing results from Bottle sampling to online particle counting analysis, the minimum difference between the two methods is generally 1 to 2 codes. (Online Particle counting being the cleaner). This is when the bottle sampling is carried out to the correct standard of ISO 4021. This is includes using clean certified sample bottle cleanliness (ISO 3722) . When sampling is carried out and the above standards are...

Here is some more insight into our upcoming Fluid Power Technology Conference scheduled for May 14-16, 2018 at MSOE in Milwaukee.  We have greatly increased the number of participants in this event from the 2017 Conference which was very good. Our lineup of seminar presentations has increased to include topics of interest for our attendees and here is a quick review of the presentation go be given by Thomas Magnete: Electrification of Mobile Hydraulic Control Systems Presented by: OEMs and 1st tier suppliers worldwide buy their valves and electrohydraulic pilot control systems from Thomas-Magnete's Mobile Hydraulics division. We supply valves in various sizes, units, and mechatronic systems for precise control of the valves, pumps, clutches, and other components of customer systems. Speaker: Mark Jankowski Technical Director Thomas US Make plans to join us for this educational event with many networking opportunities.  You can register with the link below. ...

I would like to continue to call your attention to our sponsors and presenters at the 2018 Fluid Power Technology Conference scheduled for May 14-16, 2018 at the Milwaukee School of Engineering, Here is another preview and this one features FAMIC Creating Flexible Interactive Training Material with Automation Studio To assist teachers deliver course content in a flexible and intuitive way, Famic Technologies has developed with its design and simulation software Automation Studio™ a customizable tool to create interactive training material. This tool is applicable to hydraulics, pneumatics and electrical technologies and offers multimedia platform for course, lab, exercise, procedure, evaluation to test students’ knowledge retention level. In this practical demonstration, attendees will discover all the flexibility and practicality of this tool, all of which will help students be much more efficient once they move to the hands-on lab. Speaker: Denis Lenoble Product Manager f...

Here is another preview of the excellent content that will be presented from the stages of the 2018 Fluid Power Technology Conference: Give Your Cylinder a Bath: Hydraulic System Cleanliness From the Cylinder and Beyond Presented by: In the fluid power industry, hydraulic cylinders have a reputation for contributing to fluid contamination and the resultant wear and failures. Indeed, there are several opportunities in the process of manufacturing cylinders for contamination to be introduced. However, it is possible to overcome the obstacles and provide a product that meets the customer's hydraulic cleanliness expectations. We will share some lessons we have learned in our journey which will be relevant for all aspects of our industry: component manufacturers, OEMs, end users, and service & repair. Speaker: Tony Casassa Application Engineer Aggressive Hydraulics Register today to attend this very important and educational fluid power event.