Michael Ference Fluid Power Marketing

Every area of our great country has special foods and special treats that are well known to that specific area but possibly not so well known outside.  One of these delicacies that I have stumbled across recently is the Kringle. A Kringle is a circular Danish pastry made famous in the Southeastern Wisconsin area by the O&H Bakery in Racine, Wisconsin the Kringle capital of America.  It is a hand-rolled pastry shaped in a circle or oval and filled with various yummy fillings such as strawberry or cheese or both.  I started buying Kringles recently to distribute to prospective attendees to our upcoming Fluid Power Technology Conference. In the spirit of full disclosure, the idea was really Mary Gannon's our Editor who accompanied me on on a recent visit to Wisconsin promoting our event.  It was her idea to use this delicious treat to get the attention of engineers and other mechanical people involved in fluid power.  While they are enjoying and shar...

Here is a link to our June issue of Fluid Power World The June issue of Fluid Power World is our first with new Editor, Mary Gannon, and you won't want to miss her first Fluidlines page found on page 2 of the issue titled "Our future lies in engaging in the littlest engineers among us." Also in this issue, we offer our audience features titled "Building a world-class pump" for our mobile hydraulics feature.  "Innovative pneumatic designs" is our main pneumatic feature in June.  On the industrial hydraulics side we report on "Safety in industrial hydraulics."  Our product spotlight for the issue is Seals with "Material matters:  Understanding wear ring benefits." I hope you will enjoy learning from our latest issue.  If you are not already a subscriber, please sign up to have the printed issue or digital version delivered directly to your mailbox or inbox.  As always, thank you for reading!