Michael Ference Fluid Power Marketing

 As a marketing professional representing Fluid Power World and WTWH Media, I have been advising my clients for years that our media, both print and digital, will deliver both brand awareness and sales lead generation.  Our e-newsletters have been performing well for our clients for the past 6 years and the results have actually improved. We offer our audience five monthly e-newsletters with our flagship being our Fluid Power World e-newsletter. Our other titles include Pneumatic Tips , Sealing & Contamination Control Tips , Hose Assembly Tips , and Mobile Hydraulic Tips .  Some of the same great content that appears on our websites is placed within these e-newsletters and sent to our audience of nearly 30,000 recipients.  Clicks on the ads to learn more about our advertisers' product offering are used as soft sales leads.  This is a very important piece of our lead generation program. If your company has sent us editorial content in the form of press releas...

At Fluid Power World and Design World , we have a robust offering of media opportunities for our advertisers to use in reaching new and existing customers with their sales message. Of course we have our foundational print magazines with Design World being published monthly and Fluid Power World seven times per year. Every issue of both publications is filled with great content and people do still like to read magazines.  If they did not, they would probably opt our of future issues being delivered to their mailboxes. You probably already know about our network of websites.  Ads for our customers appear on the whole network or on the websites of their choosing. Ads on our websites do generate clicks to the advertisers websites, but their biggest job is creating brand awareness through impressions. The clicks come from e-mail based advertising and we are very strong at that.  Each one of the above titles has an e-newsletter attached to it that ...

If you have been reading Fluid Power World for any amount of time, you know that we cover mobile hydraulic technology regularly in the magazine.  Coming in our August and December issues of Fluid Power World , we will have a spotlight on Agricultural Equipment and Mining Equipment respectively. On the agricultural side, fluid power systems play a vital role in helping farmers to keep the world's population fed.  In August, our editors will take a look at some interesting applications.  On the mining side the power and force needed in very harsh environments such as mines, can best be achieved through the use of hydraulics.  This market has shown signs of recovery and we will take a look at some applications in December. We also have a website titled Mobile Hydraulic Tips and it is dedicated to mobile technology across all mobile markets.  Here is a link   We update this website regularly with press releases about mobile components as well as ...

If you have seen my sales presentation, you know that I promote Building Brand Awareness while Generating Sales Leads ... Does that look familiar?  Well, our capability to generate sales leads for our advertisers is better than ever.  With our five e-newsletters, e-blasts, white papers, e-books, and webinars, we can help your company to take advantage of the current upturn in the fluid power industry. Even if we do not get to speak before the end of this year, we can reconvene in 2018 to discuss ways that our network will help your company to increase sales and market share in the new year!

What is sponsored content?  Well, as I understand it, sponsored content can take several forms.  It can be a custom printed publication, a white paper, e-book, webinar, or others. We at Fluid Power World  offer all of these forms of sponsored content.  First of all, I feel that our content is excellent and the main reason why our readers, who are fluid power buyers and specifiers, come to our magazine, website, e-newsletters, and webinars.  That is where we can best deliver our advertisers' sales message. However, to take content a step further and deliver information that is specific to one company's products or technology, we offer all of the sponsored content forms mentioned above.  Let me put together a custom marketing package for your company for 2018 including the following possible options: Print Advertising in Fluid Power World Web banners e-newsletters e-blasts White papers Webinars  Fluid Power Technology Conf...