Michael Ference Fluid Power Marketing

The December 2018 issue of Fluid Power World will take a look a the many functions performed in mines that are made possible the by the use of hydraulics.  When operating machinery in harsh environments with very heavy loads, there is no more reliable technology than hydraulics. The mining industry has shown some recovery from some difficult years making it an interesting market again.  Our coverage of this market is still very timely and our December issue offers mobile hydraulic component manufacturers an opportunity to advertise in an issue focused on mining applications. Every issue of Fluid Power World features multiple end use markets as well as explaining how components work.  Take advantage of the strength of the mining market by reserving your advertising space for our December issue before November 20, 2018. Additionally, we do feature mining applications in our Mobile Hydraulic Tips website.  If you have not had a chance to visit this site...

As I have commented many times on this blog, business-to-business advertising continues to evolve.  Without getting into the history as I have before, suffice it to say that we have come a long way.  We now have the ability to do a broad brand awareness push while also focusing on  your specific markets. We have the tools at WTWH Media to be very targeted and specific in our marketing plan for our clients.  The big picture remains the print magazine with a broad appeal to readers across the country. I still strongly recommend print advertising as part of every marketing plan because of the brand awareness created by print advertising.  Of course, a print magazine is only as good as its content and circulation.  We have both areas covered well. Our digital media network is where we can be specific.  We can offer a combination of our Tips websites and Tips e-newsletters including Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and...

If you have been reading Fluid Power World for any amount of time, you know that we cover mobile hydraulic technology regularly in the magazine.  Coming in our August and December issues of Fluid Power World , we will have a spotlight on Agricultural Equipment and Mining Equipment respectively. On the agricultural side, fluid power systems play a vital role in helping farmers to keep the world's population fed.  In August, our editors will take a look at some interesting applications.  On the mining side the power and force needed in very harsh environments such as mines, can best be achieved through the use of hydraulics.  This market has shown signs of recovery and we will take a look at some applications in December. We also have a website titled Mobile Hydraulic Tips and it is dedicated to mobile technology across all mobile markets.  Here is a link   We update this website regularly with press releases about mobile components as well as ...

At Fluid Power World , we have many tools to help our clients to send their product information and sales message to interested prospective customers as well as existing customers.  The best usage of our services is to package together the right combination of media tools to optimize your marketing efforts. It all starts with our print magazine Every issue is full of interesting and informative fluid power content.  Our readers keep coming back because of the quality of the content.  We offer seven issues per year and they are all balanced in topics to include pneumatics, mobile hydraulics, industrial hydraulics, and product spotlights. We offer five websites Included in this mix are Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, Sealing & Contamination Tips, and Hose Assembly Tips.  If your company sells fluid power components, there is a place for your product information and banner advertising on our websites. Five e-newsletters...