Michael Ference Fluid Power Marketing

As I have commented many times on this blog, business-to-business advertising continues to evolve.  Without getting into the history as I have before, suffice it to say that we have come a long way.  We now have the ability to do a broad brand awareness push while also focusing on  your specific markets. We have the tools at WTWH Media to be very targeted and specific in our marketing plan for our clients.  The big picture remains the print magazine with a broad appeal to readers across the country. I still strongly recommend print advertising as part of every marketing plan because of the brand awareness created by print advertising.  Of course, a print magazine is only as good as its content and circulation.  We have both areas covered well. Our digital media network is where we can be specific.  We can offer a combination of our Tips websites and Tips e-newsletters including Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and...

At Fluid Power World , we have many tools to help our clients to send their product information and sales message to interested prospective customers as well as existing customers.  The best usage of our services is to package together the right combination of media tools to optimize your marketing efforts. It all starts with our print magazine Every issue is full of interesting and informative fluid power content.  Our readers keep coming back because of the quality of the content.  We offer seven issues per year and they are all balanced in topics to include pneumatics, mobile hydraulics, industrial hydraulics, and product spotlights. We offer five websites Included in this mix are Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, Sealing & Contamination Tips, and Hose Assembly Tips.  If your company sells fluid power components, there is a place for your product information and banner advertising on our websites. Five e-newsletters...

Our Fluid Power digital media network consists of five websites and the network is designed to serve the informational needs of our engineering audience.  It all starts with great content and I would like to share some of that with you now. From our newest website, Sealing & Contamination Control Tips , here is an article that explains Beta Ratio.   What is Beta Ratio?   To any reader with an interest in fluid power filtration, this article will have meaning.  This is the entry point into our digital media network for those individuals. One of our websites is dedicated to hose, fittings, assemblies, quick couplings, crimpers, saws, and everything that makes fluid conveyance possible.   Hose Assembly Tips features articles such as How do you clean hydraulic hose assemblies?   This is the where technical fluid power buyers and specifiers enter our digital media network. All of the content found on our websites including the two listed abov...