Michael Ference Fluid Power Marketing

As we move into the final few months of 2018, most of my efforts on behalf of fluid power clients is planning for a great 2019.  Once again, Fluid Power World offers marketers many great opportunities to connect with customers and prospects to gain new business. Two very important facts that are the foundations of our business is that media consumption has changed and continues to change giving consumers many choices on how they would like to receive information.  The other is that marketers demand ROI on all of their marketing efforts. At WTWH Media and Fluid Power World, we deliver on both promises.  While our print magazine remains our main staple of communications, our digital media network has quickly become its equal.  With our websites, e-newsletters, and custom options, we meet the demands of marketers today. Our lead generation programs offer ROI to every advertiser.  Whether the advertiser is using our standard e-newsletters, single sponsor e-...

We have several interesting ways to send our audience content sponsored by your company.  It could be in the form of a white paper, webinar, e-book, e-blast, or video.  Or it could be all of the above. Think about all of the excellent topics involving fluid power components and systems and the many considerations for clean, safe, efficient operation of those systems.  From proper contamination control to sealing considerations.  Selecting the right cylinder for the job or smart hoses are always to important topics. If your company has solutions to any fluid power design or maintenance considerations, then perhaps we can leverage that expertise of yours to generate interest in your company and products some valuable sales leads.  The process for putting sponsored content together is fairly simple.  You write the story and we edit the content.  We send it our to our 40,000 opt-in audience members and they decide if they are interested. Here is...

What is sponsored content?  Well, as I understand it, sponsored content can take several forms.  It can be a custom printed publication, a white paper, e-book, webinar, or others. We at Fluid Power World  offer all of these forms of sponsored content.  First of all, I feel that our content is excellent and the main reason why our readers, who are fluid power buyers and specifiers, come to our magazine, website, e-newsletters, and webinars.  That is where we can best deliver our advertisers' sales message. However, to take content a step further and deliver information that is specific to one company's products or technology, we offer all of the sponsored content forms mentioned above.  Let me put together a custom marketing package for your company for 2018 including the following possible options: Print Advertising in Fluid Power World Web banners e-newsletters e-blasts White papers Webinars  Fluid Power Technology Conf...