Michael Ference Fluid Power Marketing

As a part of our digital network, we offer a Pneumatic Tips website and a Pneumatic Tips e-newsletter.  There is often a misconception regarding pneumatic technology as being a part of "fluid power."  Well, for those in the industry, pneumatics are considered fluid power and the fluid is air. That is why every issue of Fluid Power World magazine features an article on pneumatics.  For 2020, here is our lineup April - Pneumatics in Food and Beverage June - Pneumatics in IoT July -  Our Fluid Power Handbook covers many pneumatic categories August - Pneumatics in Packaging and Pneumatic Cylinders product spotlight October - Pneumatics in Medical Applications December - Pneumatics in Automation The content found in our publication is also shared on our Pneumatic Tips website and in our Pneumatic Tips e-newsletter.  Check them out, everything pneumatic.

Our biggest print issue of the year for Fluid Power World is our Fluid Power Handbook and it will be published in July this year.  As you may know, this issue is a very useful resource for technical information about a wide range of fluid power components. The main purpose of this issue is to provide our readers with some baseline information on the many components that make up a fluid power system, either hydraulic or pneumatic. Every issue of Fluid Power World and all of our online resources provide a steady offering of in-depth product explanations and application stories about fluid power systems.  But our Handbook provides needed content about the whole range of components making this our most popular issue of the year.  If you are not already subscribing to Fluid Power World but would like to start a free subscription, simply click here and follow the steps. If you would like me to send you our 2019 Fluid Power Handbook just send me a message t...

The May issue of Fluid Power World magazine will be our 2018 Fluid Power Handbook Issue.  It promises to be one of our best print issues of the year. This annual issue will feature details on a wide variety of fluid power components including pumps, cylinders, valves, hose, fittings, seals, filters and more.  Some components are considered absolute necessities, while others are optional and used to refine the system for more precise operation or to increase the lifespan of the system. In this issue, our editors review the more common and widely used components explaining their operation and how an engineer should correctly specify them.   While fluid power can be used in most any industry or application, it is commonly seen in markets that include packaging, off-highway, mining, offshore/marine, medical material handling, construction, aerospace, automation, robotics, and entertainment. This would be a great issue for your advertising because it ...

In the February 2018 issue of Fluid Power World , we will feature an article on Pneumatics in Food Processing.  This is part of our continuing coverage of pneumatic technology in the pages of our magazine and on our website, Pneumatic Tips . In the safe and efficient processing of foods to feed the world, pneumatic technology plays a key role and we will review another example of that in our February issue. As with all of our articles, this one will appear in our print magazine, on our website, and in our e-newsletter.  We believe in surrounding the engineering audience with information and letting them choose how to receive it. In another February issue feature, our editors w ill take a clo ser look at FRLs.   Filter regulator lubricators (FRLs) take what can be hot, dirty and wet air from a compressor and make it safe for use throughout the other parts of a compressed air system, which can be sensitive to contamination.  If your company man...

In the midst of the current economic improvement for the fluid power industry, our November issue will highlight some very important fluid power topics.  The November issue of Fluid Power World will include: Mobile Hydraulics - Here is a review of the performance of mobile hydraulic systems in extreme environments.  Most construction and mining equipment work in harsh environments and we will examine how they stay productive. Pneumatics - Vacuum is used in many industrial applications such as packaging and automation systems.  This issue will take a little deeper dive into vacuum systems and components. Industrial Systems - Maintenance issues and controls will be reviewed in this focus on industrial, in-plant fluid power systems.  Both topics are essential to top performing machinery. Product Focus - we will have two.  One product group to be covered is protective devices used on many ports and connectors until they are ready to be put into use.  A...

When our team of editors plans our Editorial Calendar for Fluid Power World for the coming year, several factors are considered.  The most important factor is aways our readers' interest.  We always strive to produce content that will be both informative and interesting to our readers. We start with a basic outline of topics that will include mobile hydraulics, pneumatics, and industrial hydraulics.  We add to that a specific product spotlight every month.  In our September issue, for example, we feature mobile hydraulics in our planned feature, Reservoir Design For Mobile Systems.  Although this article will attempt to explain the function and importance of reservoirs, is should appeal to all mobile equipment designers and users. Our Industrial feature for September will be Bulk Handling Applications.  Again, while the article will focus on a particular type of industrial application, it should attract the attention of all in-plant hydraulic and...

Check out these two slides that explain how web banner advertising works at Fluid Power World. So you can customize your banner ad program with us and the cost remains the same.  You can even change the number of views that you would like to buy at $65 per thousand. If increasing brand awareness is one of the marketing objectives of your company, banner advertising on the Fluid Power World digital marketing network is the way to go. Please contact me for details at 408-769-1188