Michael Ference Fluid Power Marketing

I recently asked one of my clients about their reason for advertising.  The answer was "because it connects the dots."  That makes a lot of sense. For many years, I have been advocating for the value of increasing brand awareness.  When  you raise the awareness of your company and products, you increase the chances of selling more products.  If you have seen my Fluid Power World and Design World presentation, you know that I encourage building brand awareness while generating sales leads. The building of brand awareness is connecting the dots.  When an design engineer or maintenance professional is looking for a solution to their design or maintenance of a machine, connecting the dots to the right product and right solution is key to their success. I have promoted print advertising as a great way to build brand awareness and web banner advertising does the same.  e-newsletter and e-blasts supporting white papers or other content are good lead...

In growing a business, standing still is not an option.  I have learned from many years in the business world that you must keep moving forward to sustain and grow a business.  Protect your core business and customers while stimulating growth, but you must do both. That is why marketing and advertising are so important to companies.  It is one thing to know and protect your core of business and accounts but companies must grow to survive.  That is where stimulating growth comes in. At Fluid Power World , we help companies to reach new customers and prospects while also sending their sales message to core customers.  By regularly sending your sales message out the right audience with the right frequency, a company can indeed stimulate growth but it takes time and patience. That is why I recommend an integrated advertising program to all of my clients.  Use print advertising and banner advertising on our websites to build and maintain brand awareness. ...