Michael Ference Fluid Power Marketing

One of the things that a fluid power technician learns very early is that there are two main characteristics that must be controlled in any hydraulic system and those are contamination and sealing.  For that reason, we started our website and e-newsletter titled Sealing & Contamination Control Tips a few years ago. I invite you to visit this website  for information about both topics including press releases about innovative sealing devices and filtration components as well as application success stories.  If your company makes products in either of these groups, I invite you to send us content to publish on this website. Those interesting stories are picked up and distributed to our 38,000 subscribers of our e-newsletters so that the content is made more available to them.  We do offer advertising in the form of banners on our website and textbox ads in our e-newsletter.   For more information about advertising or publicity, please contact me...

I professionally refer to myself as the Publisher of Fluid Power World Magazine and digital media network.  Well, what exactly is a digital media network? Let me explain how it is evolving.  At WTWH Media, our philosophy is to reach our audience of engineering and other technical professionals with useful and interesting fluid power content in the format that they prefer to receive it.  It starts with our print publication, Fluid Power World, with seven issues published and mailed to our audience. That print edition gets mailed out to about 13,000 qualified readers but it is also sent out digitally to another 80,000 or so digital recipients and that is the start of our "digital media network."  Every reader on that list can access every issue of the print magazine and make inquiries directly to our advertisers. With regard to content, let's take a step back an look at our five websites:   Fluid Power World, Pneumatic Tips , Mobile Hydraulic Tips , ...

If your company sells fluid power components or sealing devices, mark your calendar for the FPDA/ISD Joint Industry Summit to be held in Nashville on September 24-27, 2017.  This event combines fluid power and sealing expertise in a joint event to address the many important issues that face both industries. Here is a link to our preview of the event found on our Sealing & Contamination Control Tips website. You can also get more information by following this link to the FPDA website .   One of the features of this  year's Summit will be a panel discussion facilitated by Mark Yourek to discuss supply chain disruption by new entrants into the field.  The panel will consist of both fluid power and sealing thought leaders. The  Opening Keynote   Speaker   will be Economist Dr. Chris Kuehl (PhD),  a Managing Director for Armada Corporate Intelligence.  He is Armada’s economic analyst and works extensively with trade associatio...

Check out these two slides that explain how web banner advertising works at Fluid Power World. So you can customize your banner ad program with us and the cost remains the same.  You can even change the number of views that you would like to buy at $65 per thousand. If increasing brand awareness is one of the marketing objectives of your company, banner advertising on the Fluid Power World digital marketing network is the way to go. Please contact me for details at 408-769-1188