Michael Ference Fluid Power Marketing

So far, our YouTube Training program, produced in conjunction with Carl Dyke of LunchBox Sessions, is going very well.  Our April 14, 2020 session on Proportional Directional Valves has generated over 5,600 views!  Our latest session on April 28th on Pilot Pressure Control has already produced over 3,400 views. This is no surprise.  This success is due to the fantastic work of Carl Dyke with his vast knowledge of fluid power and his gifted presentation skills.  We are thrilled to partner with Carl on this project! Our next session will take place on May 12, 2020 at 2:00 p.m. EDT and we really hope that you can join in as a viewer.  Here is a description of the session: May 12, 2020  —  Pilot Operated, Pressure Relief Valves: X-Port, Y-Port, External Piloting  Carl Dyke from LunchBoxSessions.com will demonstrate working relief valves and matching simulations. Together we’ll explore external, remote piloting schemes in order to mak...

The presenters for Fluid Power World at our upcoming Fluid Power Technology Conference looks like a fluid power all-star team.  Our whole group of presenters are all-stars in their profession including Jeremy Drury, Adam Livesay, Rodney Rusk, Joe Kovach, Wil Tudoroff, Bill Horrigan, Tim Girardi, Charles Schreiner, Michael Terzo, Simon Neilsen, Miles Budimir, Mike Nager, and Thomas Fischer. These are the excellent presenters from our exhibitor companies and from our panel presentations.  We are thrilled to have each one of these experts at our Fluid Power Technology Conference in Cleveland November 18-19, 2019 click here to register . The other all-stars that I am referring to our our regular presenters who also contribute significantly to our content in Fluid Power World magazine, our five websites, our five e-newsletters, and our fluid power editorial webinars. They are Carl Dyke, founder of CD Industrial Group Josh Cosford, General Manager at Higginson Equipment...

This will be the first of several posts about our 2019 Fluid Power Technology Conference held at the Kern Center at MSOE in Milwaukee on May 13-15, 2019.  Let me just start by saying that the Conference was a success in many ways. We offered really great content from our classrooms to the Arena Stage to the Field House stage to the individual booths set up by our sponsors. On Monday, we offered two full-day workshops at the Grohman Tower which is right next to the Kern Center.  One was titled "Advanced Hydraulics Mashup" presented by Tom Blansett of the International Fluid Power Society and it included about 25 attendees who spent the entire day learning. The other session presented on Monday was "Basics" taught by Tom Wanke, Director of the Fluid Power Institute and Industry Relations.  That session was also attended by about 25 individuals interested in gaining more basic knowledge of fluid power technology.  The day concluded with a tour of the...

I have a really great tool for sharing our enthusiasm about the upcoming Fluid Power Technology Conference scheduled for May 13-15, 2019 at the Milwaukee School of Engineering.  That tool is a podcast. Rather than me telling you about how great the content presented from the FPTC stage will be, why not get the preview from the speakers themselves.   Here is a link   to a podcast with our editor Mike Santora and Todd Gruszynski of Helgesen who will be revealing some very interesting insights into the use of hydraulic reservoirs. You still have time to register in advance and here is a link to our registration page: Register Here Join us at MSOE in Milwaukee for what promises to be the best fluid power event of the year!

We are very excited about our upcoming Fluid Power Technology Conference coming on May 13-15, 2019.  Please take a moment to watch this short video. You will see from this video that we do have a lot to offer our attendees this year.  Please consider attending if you feel that our content can benefit you and your engineering and mechanical colleagues.   Here is a link to register   Register

We are not quite ready to open registration for our 2019 Fluid Power Technology Conference.  But, I can tell you that it is scheduled to take place at the Milwaukee School of Engineering on May 14-15, 2019.  On May 13th, there will be two full day workshops in conjunction with our FPTC also taking place at MSOE. I invite you to please watch our website  for the announcement of registration being open.  We have announced two very interesting keynote speakers.   Donna Ritson is the President of DDR Communications.   DDR’s business is based on a direct response methodology that delivers market research, business development, strategic alliance and actionable market intelligence for companies in virtually every B2B industry.  Donna will have some important insights about the fluid power industry. Dan Kara is Vice President of our Robotic Group at WTWH Media and  is charted with driving the company’s robotics and intelligent system...

While it is still several months away, planning for the 2019 Fluid Power Technology Conference is now taking shape.  Our Program Committee meeting has met in person and we will be scheduling GoTo Meetings to discuss the program for 2019. Included in those discussions will be important factors like the schedule and topics to be presented from the FPTC stage, panel discussions, and keynote speakers and topics.  With input from our various constituents including exhibitors, MSOE, and our own team, we are confident that an excellent program will be put together for 2019. Additionally, we will consider the logistics for the event including the floorplan, classroom, and meals setup.  We want to make sure that the flow of the event is most advantageous for all in attendance.  So, a lot of planning goes into creating a great fluid power event for May 2019 and we hope that you will be able to join us there. For updates on the 2019 FPTC, I invite ...

As the Information Age continues and we in the media find more ways to deliver information to our audiences, we at Fluid Power World have introduced another platform that we are calling our Virtual Classroom.   This new feature is kind of a hybrid between video and webinar. Our advertisers all have great stories to tell about their solutions and products.  The webinar delivers that information to our audience while the video intro gives the presentation some personality.  Additionally, with a batch of these presentations, we can promote the whole lot. Our value offer to our readers is this, Visit our Virtual Classroom section of Fluid Power World and select the session that you would like to view for free!  We already know that these sessions are both interesting and informative and focused on fluid power.  When viewers attend, they will tell others about the value. If your company would like to participate with your story, just let me know and I ...

The next FPIC will take place at the Intercontinental Hotel in Milwaukee on September 7, 2018. One of the featured Speakers will be Dan Kara who is our VP of Robotics and Intelligent Systems at WTWH Media.  Here is a brief preview of his presentation: Robotics for SMB Manufacturing: Small-batch, Mixed Product Assembly, Materials Handling and More  | Dan Kara, Robotics Business Unit Leader, WTWH Media Group To learn more about FPIC and to register for the event, here is a link for you to access .  Just as our own Fluid Power Technology Conference is a forum for higher learning for Fluid Power Technology, so is FPIC so I strongly recommend it for all fluid power learners. Additionally, the NFPA Milwaukee Regional Meeting will be held in conjunction with FPIC and here is the link to register for that Milwaukee Regional Meeting   This is another great networking opportunity offered by NFPA and, if you are a member in the area, you should consider atte...

At the 2018 Fluid Power Technology Conference in Milwaukee on May 15-16, 2018, one of our featured sessions will be Modeling and Simulation of a Braking Unit HPU Presented by Celine Cabana  FD-GROUPS America Electro-thermal-hydraulic system modeling, simulation and analysis of a Braking System HPU for optimizing the sizing, selection of components and the design operation.  Celine is a three-time presenter at the Fluid Power Technology Conference and we are very happy to have her exhibit and session presentation at the 2018 event.  Register today to hear Celine and many other sessions to be presented at MSOE. Click here to register

Our Fluid Power Technology Conference will be held at the Milwaukee School of Engineering on May 14-16, 2018.  We have really great sessions planned. Click here to register We have three full days of educational sessions, state-of-the-art exhibits, networking opportunities, and much more planned. I hope that you can join us there!

I would like to continue to call your attention to our sponsors and presenters at the 2018 Fluid Power Technology Conference scheduled for May 14-16, 2018 at the Milwaukee School of Engineering, Here is another preview and this one features FAMIC Creating Flexible Interactive Training Material with Automation Studio To assist teachers deliver course content in a flexible and intuitive way, Famic Technologies has developed with its design and simulation software Automation Studio™ a customizable tool to create interactive training material. This tool is applicable to hydraulics, pneumatics and electrical technologies and offers multimedia platform for course, lab, exercise, procedure, evaluation to test students’ knowledge retention level. In this practical demonstration, attendees will discover all the flexibility and practicality of this tool, all of which will help students be much more efficient once they move to the hands-on lab. Speaker: Denis Lenoble Product Manager f...

We have content and exhibits to serve both the OEM and the aftermarket for fluid power components and technology at the 2018 Fluid Power Technology Conference. Our 2018 event will serve the interests of both OEM and aftermarket.  In fact, we have added two full-day courses on Monday, May 14, 2018 to increase our offering to both segments.  One course will focus on advanced hydraulic systems and the other on basic hydraulics. Then, our two days of conference sessions will have interesting content directed to both segments also.  Included will be: Hose Failures:  Causes and Effects Modern Mobile Complex Machine Design Match Machine Application Tool Chain Cylinders Can Do Anything - A Review of 10 Specialty Designs  Creating Flexible Interactive Training Material with Automation Studio Slip-In Logic Cartridges in 3D for Plant and Mobile Wireless Safety Fluids There is much more.  I invite you to visit the Fluid Power Technology C...

The 2018 Fluid Power Technology Conference will be held on May 15-16, 2018 at the Milwaukee School of Engineering MSOE.   Here is a link to our website for more information. So what are we doing new or differently this time from past events?  Well, a lot really.  Here is a quick summary: Moved the event to the better facility at the Kern Center and improved the decorating and the AV system Formed a committee of exhibitors to suggest further improvements and to shape the conference Partnered with the International Fluid Power Society to co-locate fluid power training and certification testing Partnered with the Equipment Services Association to co-locate their national meeting at our event Secured keynote speakers from Eaton Corp. and Husco, with the possible addition of Rethink Robotics Initiated a corporate registration sponsorship to attract more OEM engineers and aftermarket specialists Initiated a panel discussion titled Women in Fluid Power  ...

Now it is time to focus in on this upcoming event.  Our Fluid Power Technology Conference will be taking place in Milwaukee on May 15-16, 2018 at the Milwaukee School of Engineering.  We have many sponsors already booked for the event but I am welcoming all companies who would like to share their solutions from our FPTC stage to sign up now. Here is a link to our website for more specific information https://www.fluidpowertechconference.com We will be partnering with the Equipment Services Association for the first time at our 2018 Event.  They will be holding a meeting for their members in conjunction with our Conference.  If you are not familiar with ESA, it is an association that represents maintenance and repair people with an heavy involvement in fluid power. Additionally, we will be partnering with the International Fluid Power Society who will be exhibiting and holding a certification testing.  This will be in conjunction with a full day o...

At our Fluid Power Technology Conference next week, we will be depending heavily on the expertise provided by the fluid power experts at MSOE who will be doing presentations from the FPTC Stage. Thomas Wanke is the Director of the Milwaukee School of Engineering’s Fluid Power Industrial Consortium and Industry Relations. He’s one of the industry’s most popular trainers, with more than three decades of fluid power courses to his credit. Tom is a good friend of Fluid Power World and he was very instrumental in brining the Fluid Power Technology Conference to MSOE.  I am sure that our audience is looking forward to hearing Tom present at our event. Tim is the Director of the Fluid Power Institute at the MSOE University. He has more than 25 years’ experience in industrial and mobile hydraulic systems. Tim has a bachelor’s degree in Mechanical Engineering Technology and a Master’s degree in Engineering from MSOE, and is currently a PhD candidate in Mechanical Engineering at...