Being A Media Veteran
Being a media veteran has its pros and cons, mostly pros. By having many years of experience as a media professional in the fluid power industry, I have some unique insights into what works in terms of media strategy. I can simplify my advice in one sentence. Try all forms of media as your budget allows. We believe here at WTWH Media, parent company of Fluid Power World, that the ways that engineers and other technical people consume information has forever changed and it continues to evolve. That is why our magazine and digital media network offer so many opportunities for our advertisers to send their sales message to our readers and audience. We connect the two in many ways. I always advise my clients to use multiple platforms to reach their target audience and that includes print, web, digital, custom. and in-person. Guess what. Fluid Power World offers all of those platforms to marketers of fluid power components. All we really...