Michael Ference Fluid Power Marketing

 Our company, WTWH Media hosted Alan Beaulieu for an hour-long presentation on the state of our economy as it effects our customers.  Alan is an economist from the Institute for Trends Research, ITR.  He is an industry favorite who presents his economic forecasting and reviews to many conference audiences.  I have personally enjoyed his presentations many times at NFPA and NAHAD conferences. While I won't share the specifics of his presentation, I can summarize it by saying that we should be seeing roughly two good years for the U.S. economy across most industries and markets.  As has been the case before, Alan always encourages companies to react accordingly by making sure that their companies are staffed properly and that their infrastructure is prepared for growth. And, I have always liked this one, he encourage companies to invest in sales and marketing to keep up with the growth opportunities.  This is where we can help. Fluid Power World magazine and ...

Call it packaging or call it bundling, but putting together a multi-media approach to your 2021 marketing program will work best for all fluid power component marketers.  Building brand awareness and generating sales leads both remain important to our clients. That is why I recommend using print, digital, and virtual for now as important segments of your program. People still read magazines and your ad works a a reminder to our readers about your brand.  Leads are now mostly generated digitally and we can do that best with our e-newsletters, e-blasts, and more. Telling your story is best done with a presentation in our Virtual Series Fluid Power Technology Conference.  Please let me know if I can bundle a program that will work for your company in 2021.

Fluid Power World offers our advertisers many opportunities to finish 2018 strong.  I know that it is only mid-year but now is the time to plan for a prosperous second half.  We have three excellent print issues including August, October, and December.  Here is what we have planned: August Fluid Power World Agricultural Equipment Fluid power systems play a vital role in helping farmers to keep the world’s population fed.   Here is an examination of some applications. Machine Tools One of the largest markets for industrial hydraulic and pneumatic components is machine tools. Packaging Applications Getting products to market in a clean, safe, and attractive package is a key function of packaging and pneumatics plays a big role. Product Focus: Gauges and Filters Gauges help machine operators to maintain optimal performance and filters keep the fluid clean . Advertising closing date July 31, 2018 October ...

As we approach the end of the year, one of the very important phases of a marketing plan for most fluid power companies takes place now.  Marketing professionals are planning their 2018 marketing ad advertising strategies. I would like to offer some advice to them and that is that integrated advertising programs are best.  Print, web, e-mail, and custom media program work best when they are all used together.  Our promise at WTWH Media is that we surround the engineers seeking up-to-date information with the very content they are seeking. Surrounding them with many forms of content is the best way to reach fluid power buyers and specifiers.  Our programs do just that. If you would like help with your 2018 advertising strategy, please let me know.  I can help. At Fluid Power World, we offer an excellent magazine, six websites, six e-newsletters, custom sponsored content, and a ever-widening social media network.  Let us put this network to work for ...