Michael Ference Fluid Power Marketing

I professionally refer to myself as the Publisher of Fluid Power World Magazine and digital media network.  Well, what exactly is a digital media network? Let me explain how it is evolving.  At WTWH Media, our philosophy is to reach our audience of engineering and other technical professionals with useful and interesting fluid power content in the format that they prefer to receive it.  It starts with our print publication, Fluid Power World, with seven issues published and mailed to our audience. That print edition gets mailed out to about 13,000 qualified readers but it is also sent out digitally to another 80,000 or so digital recipients and that is the start of our "digital media network."  Every reader on that list can access every issue of the print magazine and make inquiries directly to our advertisers. With regard to content, let's take a step back an look at our five websites:   Fluid Power World, Pneumatic Tips , Mobile Hydraulic Tips , ...

We offer many opportunities for our audience to read and review excellent fluid power content.  One of them is our series of e-books.  I would like to invite you to download and read our latest e-book titled, Proper Management of Hydraulic Fluid Systems. Here is a little of what you will find in this free download Follow these 5 simple tasks for efficient hydraulic fluid management Clean hydraulics: contaminant removal 5 Uses for a Hydraulic Filter Cart As I have mentioned in this blog before, we are committed to reporting on cleanliness in hydraulic fluid and have devoted our website Sealing & Contamination Control Tips  to the topic of keeping hydraulic fluid clean and sealed. Take a look at this new e-book and visit our website for the latest content on the subject of fluid cleanliness.

Fluid Power World will host two more informative webinars this year on timely and important topics. Fist, in October, we will conduct Pneumatic System Design. "The benefits of pneumatic power can be realized by following some basic pneumatic design rules for specifying air preparation units,   actuators and valves."  These words are taken directly from our recent article titled Pneumatic design 101:  Go with the flow  and you can find this article on our Pneumatic Tips. This article was contributed by Chip McDaniel, Educational Specialist at Automation Direct.  In this article, Chip gives some basic explanations of the advantages of pneumatic systems.  Our upcoming webinar on Pneumatic System Design will have similar content and further the discussion. Our final webinar of the year will be titled Proper Contamination Control.  Again, we have an  entire  website devoted to the topic of sealing and contamination cont...