Michael Ference Fluid Power Marketing

The 2020 IFPE Show is going on this week in Las Vegas.  And, even though some of our team members, including me, have chosen not to attend the event, our coverage goes on thanks to those members of our team who are there. I would like to direct your attention to our IFPE Download section of our Fluid Power World website.  With Paul Heney on the ground at IFPE and with Mary Gannon and Ken Korane posting the information, our coverage goes on. It is unfortunate for our industry that the current health crisis involving the COVID-19 virus coincides with our industry's biggest event - IFPE.  I really wish that I could have been there shaking hands with current customers and meeting new prospective advertisers at the show and continuing to learn about our technology and the solutions provided by our industry companies. What our handling of this situation shows is that our team is flexible, professional, and quite involved and integrated into the fluid power industry. ...

You may have already seen it, our February 2020 issue of Fluid Power World.  It is our IFPE Preview issue and we are really proud of it,  Here is a link to our digital issue link The IFPE Show takes place next week in Las Vegas and this is the biggest event in the fluid power industry.  Many fluid power component suppliers exhibit a this show and their names and booth numbers are listed in our February issue.   But it doesn't end there because we have some fantastic content about mobile hydraulic technology in February.  IFPE is co-located with the largest construction equipment show that being ConExpo/ConAgg.  Many of our advertisers are exhibiting in the big event next week as many of their mobile hydraulic customers are present at the ConExpo/ConAgg show.  Our February issue also features content about cylinder sensor, industrial hydraulics, and pneumatics.  We have some features on our advertisers as well. You can use our pages ...

Every year around this time, the team at WTWH Media gathers in Cleveland to review the past year and make plans for success for the current year.  I am happy to say that this  year's meeting shows that our company is on track for continued success in the B-to-B Media world. This meeting provides an opportunity for all of our employees to learn more about all of our business units including Fluid Power World.  Each group has a short presentation used to describe all that we have to offer and now we are doing.  Over the years' I have had the honor of presenting the Fluid Power World story to the rest of the company. This year, we had a new twist and Mary Gannon, our Editor, presented our story.  Mary did a fantastic job of presenting our story because she is passionate about fluid power and Fluid Power World magazine and digital media network. The night before, Mary received the honor of Editor of the Year for 2019 for WTWH Media.  Congratulatio...

Well, 2019 has been a very good year for Fluid Power World magazine and digital media network.  We published 7 great print issues with content that continues to be excellent from the perspective that it includes useful fluid power technical information that our readers can use on the job. I thank our editors for their dedication to producing excellent content in every issue!  I also thank our Graphic Designers for producing visually appealing issues.  I appreciate all that they do to make FPW so successful! Our websites continue to improve in their reach to more and more users with over 100,000 page views monthly!  Our network includes Sealing & Contamination Control Tips, Hose Assembly Tips, Pneumatic Tips, Mobile Hydraulic Tips, and Fluid Power World. Our lead generation opportunities, including e-newsletters and e-blasts, continue to deliver leads to our advertisers and send our great content to the inbox of our 34.000 subscribers.  ...

If you have not had a chance yet to read our June issue of Fluid Power World, here is a link to our digital issue. Our team has come a long way in a relatively short time in creating this excellent publication.  As with all of our issues, June is filled with great articles, great advertisements, and many informative departments. It is the goal of our editorial team to deliver an informative and interesting print issue with each edition.  Take some time to go through it and I am sure you will agree. 

Our Biggest Issue of the Year!!! Our editors have provided some excellent content to our audience already this year!  The next big thing we have to offer is on the print side. Our July 2019 Issue will be our Annual  Fluid Power Handbook. Our editors do a really great job of reviewing and explaining how fluid power components work, what parameters are available, and how to apply them.  Because of this content, our  Fluid Power Handbook is the most useful fluid power reference guide available.   The closing date for advertising reservations is  June 30, 2019 and we can help you with ad production.  Please call or text me with any questions at 216-386-8903. Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power World, Design World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  This wide network a...

Now is the time to create some excitement and anticipation about the many new and great fluid power products to be displayed at the 2020 IFPE Show in Las Vegas.  Fluid Power World magazine has prepared a program to do just that. (click on the picture) We are offering exhibitors at the IFPE Show the opportunity to promote their booth this whole year, 2019 and into 2020 in advance of the show.  Our print magazine, websites, e-newsletters, and social media programs are all part of the promotion. I would like to tell you more so please contact me at mference@wtwhmedia.com so we can set up a phone call to discuss the details of the opportunity.

As you already know, the IFPE Show, scheduled for March 2020 in Las Vegas, is the biggest fluid power event in the country.  It is not too early to start promoting your company’s participation in the event with some publicity about the products and solutions that will be displayed. We have put together a promotional plan at Fluid Power World that starts early in 2019 and will generate interest in your booth and your products, making your investment in IFPE 2020 so much more lucrative.  Our plan also offers you the advertiser flexibility across multiple channels of promotion including our print magazine, our websites, our e-newsletters, and social media. This momentum of the program will build over all of 2019 leading up to the big event that takes place every third year.  With the amount of time and budget invested in this huge event, we can help your company to make the most of it by starting to promote now. I would like to send you more info...

One of the things that one learns from working for a very long time is the importance of staying current.  Even though a person works for many years in the same industry and perhaps in the same job, once they drop out/retire/ leave, they can fall behind quickly. This phenomena is especially true as change happens more rapidly.  Technology is changing at an ever-increasing rate.  For that reason, continuation in an industry and at a job is really important for success in your career. If your career is fluid power including design engineering, maintenance, supply chain, marketing, or any other profession, staying current with the fluid power technology is critical.  Staying current with communication technology is equally important as social media, YouTube, digital communication, cell phone communication all continue to evolve. This is where we at Fluid Power World can help.  Not only do we offer the state-of-the-art content but we serve it to our audience ...

We wrap up 2018 at  Fluid Power World  magazine and digital media network with another excellent print issue.  In our December issue, we will feature  Mining Equipment .     Here is a technology update on machinery in a still improving market. 2019 should be another good year for mobile equipment markets and the Mining Market is included in that continued recovery.  Take advantage of this strength with an ad in this issue. A unique segment of the industrial market will be covered and that is  Sawmill/Pulp and Paper Machinery.    The contributions of fluid power to the efficient production of wood and wood products will be covered in this article. Our pneumatic feature will also report on a special segment of pneumatics and that is  Vacuum . In packaging and in automation as well as other markets, vacuum is very effectively used and we will take a look  We will offer two product focus article...

At Fluid Power World , we have many tools to help our clients to send their product information and sales message to interested prospective customers as well as existing customers.  The best usage of our services is to package together the right combination of media tools to optimize your marketing efforts. It all starts with our print magazine Every issue is full of interesting and informative fluid power content.  Our readers keep coming back because of the quality of the content.  We offer seven issues per year and they are all balanced in topics to include pneumatics, mobile hydraulics, industrial hydraulics, and product spotlights. We offer five websites Included in this mix are Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, Sealing & Contamination Tips, and Hose Assembly Tips.  If your company sells fluid power components, there is a place for your product information and banner advertising on our websites. Five e-newsletters...

And that is exactly what an integrated marketing program from Fluid Power World will do for your company. Through a regular program of print ads, web ads, e-newsletters, e-blasts, webinar sponsorships, social media management, our Conference, and PPC management, we will help your company to grow business. Just as planting seeds and waiting for the flowers to grow, marketing plants the ideas about your brand to prospective customers who have the ability to say “yes” to your products. Please contact me at mference@wtwhmedia.com   for information about our media opportunities that will help your company to grow by planting the seeds of brand awareness while generating sales leads. Please take a look at our many opportunities that, when combined at any level, forms a powerful method of putting your sales message into the hands of buyers and specifers of fluid power components and systems. Just for the fun of it, go out and plant a...

I have many discussions with clients about the use of Social Media to promote their company and products to the markets served by fluid power technology.  My advice almost always encourages the use of Social Media by manufacturers and distributors of fluid power components. Twitter seems to be the most effective platform to send out and receive product information and it is very easy to use.  LinkedIn, while some people refer to it as a job seekers platform, I think actually functions just as well as Twitter for sending out and receiving product information. We are just getting started with Instagram with a Fluid Power World account so I am not sure how effective that will be but I think it will help our portfolio. What I would like to propose to all fluid power companies is for you to consider having us at Fluid Power World and WTWH Media manage your social media accounts.  We offer packages of Social Media Management starting at $500 per month but that...

It pays to have good partners and for the 2018 Fluid Power Technology Conference, we have some excellent partners.  For the third straight year, we will be partnering with one of the nation's great engineering schools, the Milwaukee School of Engineering. The campus of MSOE serves as our host for the 2018 Fluid Power Technology Conference  and they have done a great job of hosting this event in each of the past two years.  Their very fine staff and faculty have provided us with not only an excellent location for this important fluid power event but they have contributed some very interesting and timely content. They will be stepping up their efforts in May 2018 by doing some of the actual seminar sessions and adding a full-day basics of hydraulics course on Monday, May 14, 2018 right on the MSOE campus. Visit our website for more information on how your technical people can enroll in that course.   Here is a link Another great partner who has also bee...

Our Fluid Power digital media network consists of five websites and the network is designed to serve the informational needs of our engineering audience.  It all starts with great content and I would like to share some of that with you now. From our newest website, Sealing & Contamination Control Tips , here is an article that explains Beta Ratio.   What is Beta Ratio?   To any reader with an interest in fluid power filtration, this article will have meaning.  This is the entry point into our digital media network for those individuals. One of our websites is dedicated to hose, fittings, assemblies, quick couplings, crimpers, saws, and everything that makes fluid conveyance possible.   Hose Assembly Tips features articles such as How do you clean hydraulic hose assemblies?   This is the where technical fluid power buyers and specifiers enter our digital media network. All of the content found on our websites including the two listed abov...

We have some great plans for 2018 at Fluid Power World magazine and digital media network.   Of course, our print magazine has some very interesting and informative content planned for the year and I can send you our 2018 Editorial Calendar with some details. We start the year with our Leadership in Engineering issue combined with Design World.   Every advertiser gets a profile full page in this issue.   In May, we will publish our annual Fluid Power Handbook which is a keeper because of the tutorial information on a wide variety of fluid power components and related products. Our lineup for 2018 includes six other issues with a focus on many markets served by fluid power technology.   Every issue also features editorial departments such as Association Watch, Maintenance, Energy Efficiency, Safety, and more. Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power World , Design World, Mobile Hydraulic T...

At Fluid Power World , we have developed a new opportunity involving video sponsorship.  We have a complete list of videos that we will be rolling out on YouTube, the second largest search engine for all content. Here is a sample of one of those videos  https://www.youtube.com/watch?v=zQo8HYLY9K4&feature=youtu.be Each one of these videos will have one exclusive sponsor   Your company can sponsor a video on your area of expertise for one full year and you can contact me at mference@wtwhmedia.com for pricing.  Through our e-blasts, we will guarantee 2,500 views on your video. We have the capability to do videos for every fluid power component category from gear pumps to hose to cylinders to FRLs.  We will put together a tutorial video on the topic and host it on our website and YouTube with your company logo listed on the video for your sponsorship.

The 2017 Fluid Power Technology Conference held at the Milwaukee School of Engineering and produced by Fluid Power World magazine was a big success.  Thank you to all of our sponsors for your support. A big thank you to MSOE and their staff for hosting the event and participating in a very big way with presentations from the FPTC stage! We look forward to our 2018 event at MSOE on May 15-16, 2018!

I invite you to visit our Fluid Power Technology Conference website .  There you will find the logos of all of our sponsors for this year's event.  We currently have 22 sponsors who will be participating at the 2017 Fluid Power Technology Conference being held at the Milwaukee School of Engineering on May 16-17, 2017. We also have listed our complete lineup of technical sessions taking place at the two-day event with speaker bios and explanations of what their sessions will cover.  You can plan your two days with our website. And, of course, you can register for the FPTC right on our website and we will have your badge ready for you onsite.  Here is the link  http://www.fluidpowertechconference.com/registration/ If you have any questions about our Conference, please contact me at any time.  I hope to see you there as our team has put together a fantastic program complete with breakfast and lunch included both days.   We are also planning...