Michael Ference Fluid Power Marketing

Here is a quick review of the marketing opportunities offered by Fluid Power World in 2021 Increasing Brand Awareness While Generating Sales Leads •   7 print magazine issues February, April, June, July, August, October, and December •  5 websites with over 120,000 page views per month Fluid Power World ,  Mobile Hydraulic Tips ,  Pneumatic Tips ,  Hose Assembly Tips , and  Sealing & Contamination Control Tips •  5 monthly e-newsletters – same titles as above with an audience of 27,000 • E-blasts, white papers, sponsored content, video, social media management. PPC management •  AI for Marketing with affinity based options available to pinpoint your specific target audience •  YouTube Video session sponsorships •   Fluid Power Technology Conference  – Virtual Series, every other Tuesday 1 hour presentation both live and on-demand for a year, Q&A session, hosted video, promotion through online, e-mail, print, and social ...

For many years, I have been asking clients if they would like to advertise?  Well, that is a real generality isn't it?  I just realized that I should have been asking are you interested in increasing brand awareness or generating sales leads to grow your business? Our 2019 Media Guide for Fluid Power World is really full of ideas for both increasing brand awareness and generating sales leads.  And, I believe that every fluid power component manufacturer or distributor is interested in doing both. So in 2019, let's just call it what it is ... brand awareness and lead generation.  If you have seen my official PowerPoint presentation, you know that I have been offering both of those opportunities on the very first page for the past several years. Folks, I have the programs available to increase your company's and products' brand awareness while generating sales leads at your budget guidelines.  All I need is the chance to show you how.  If w...

Have you ever considered letting Fluid Power World help your company's marketing efforts with a regional e-blast?  Most fluid power distributors sell their fluid power components and related products to a specific region. With our capability of sending your sales message to a specific audience of fluid power engineering and technical specialist in your sales area, we can help your company to target new customers and communicate with your existing customers. This is a sample of one of our own e-blast messages but it gives you an idea of what an e-blast message looks like.  We have successfully been serving the needs of fluid power distributors with such e-blasts in the past few years and we are interested in partnering with your company on a similar project this year. If your company is interested in contacting a qualified audience in your marketing area with a targeted message about fluid power components or systems, please let me know and I can make some suggest...