Michael Ference Fluid Power Marketing

In our latest issue, the December 2015 edition of Fluid Power World , we have a feature article titled Food safety and compressed air.   In this cover feature, author Depak Vetal of Atlas Copco Compressors, explains many important considerations for the use of compressed air in food applications. He explains how the guidelines for compressed air quality even exceed the guidelines of the FDA, especially in the area of selecting oil or oil-free systems.  The article then covers some of the filtration  requirements for food applications. I won't go into much more detail here but recommend that you visit our website or click on the link above for the actual article.  If you would like to subscribe to our magazine, here is a link for subscribers SUBSCRIBE We then offer our pneumatic specialists lots of great information on our Pneumatic Tips website and Pneumatic Tips e-newsletters.  Here is link to the website and here is one for our E-NEWSLETTERS . ...

The December 2015 issue of Fluid Power World completes our schedule of print publications for this year.  Here it is: It is full of great fluid power articles with excellent graphics.  I am very proud to represent this very fine publication and thankful for the fantastic team that makes it happen.  Next year, 2016, we are adding two more print issues to our schedule. We kickoff the year with our combination issue with Design World   called our Leadership in Engineering issue.  Then our schedule of Fluid Power World starts with February and continues with March, April, May, June - our Fluid Power Handbook, August, September, and November. Throughout this schedule we will cover most aspects of fluid power technology.  Every issue is sent to a qualified circulation of engineering professionals with an interest in fluid power.  If you would like to know more, please contact me at mference@wtwhmedia.com

One of my favorite advisers is Schawna Shuh. She is a professional speaker and author who gives motivational advice. One of her segments is about dressing to make connections in business and she refers to it as the three C's. First is color and we should all use color in our wardrobes when we are tring to make a positive impression. After all, our outfit and our appearance is for the benefit of others who see us. Therefore, using cheerful colors is a positive for others. The second C is comfortable. Your clothing should be comfortable for the situation. Your selection of your outfit should be appropriate for your current engagement whatever that might be. Nobody should be made to feel uncomfortable because of what you are wearing. And the final C is for cover up. In a business or formal situation, it is always best to do so. This is fairly self explanatory. All of this advice is designed to help individuals to connect better with others in both business and professional situa...

We are at the week in between Christmas Day and New Year's Day.  I always thought it was very interesting how two major holidays are back to back like this.  It stretches the holiday season too. For business, this week offers a good time to reflect on the state of our business and the state of our individual careers.  As the business world slows down for the extended holiday, we have fewer daily details to attend to such as phones and e-mails.  We have a lesser degree of urgency about most everything involving our day to day business world. Looking back, what have we done right as an employee or employer this past year?  Where can we improve for the coming year?  We have a chance to review the areas of our personal efforts in the past year and discover ways to do things better in the new year. For many, this is a time to get caught up on reading they may have put off in the busy fall season.  It is also a time for resolutions that can improve our...

... and one of the best ways to do that is to be positive yourself.  Positivity and good attitudes have a way of attracting more of the same.  On the other hand, negativity by others drags you down as your negativity drags others down. If there is someone who drains you because of their constant negativity, I suggest that you find ways to spend less direct time with that person.  On the other hand, if you find that some people really lift you up, spend more time with them.  In fact, find out what it is about them you like and copy that. I think that we have a bigger influence on each other than we realize.  I am so very fortunate and blessed to have a boss here at WTWH Media who reminds me to stay positive.  Scott has greatly revived my career by not only being a positive influence but by giving me reasons to stay positive. In January, I will be wrapping up two years at WTWH Media and it has been a very wonderful experience.  A big reason for tha...

We have had a fantastic year @FluidPowerWorld with our e-newsletter program.  We have produced Pneumatic Tips, Hose Assembly Tips, Mobile Hydraulic Tips, and Fluid Power World every month this year with lots of success. Here is our final e-newsletter of the year It is great to finish the year strong.  Take a look at this e-newsletter when you get a chance and decide for yourself if you would like to receive this kind of fluid power content to your inbox every month.  In fact, 2016 is off to a great start with reservations so Fluid Power World will actually be published at least twice per month. If you would like to register for our e-newsletters for 2016, please click here  where you will be able to sign up for all of our e-newsletters. If your company sells fluid power components, we would love to publish your success stories in our e-newsletters.  Please refer to the article in the upper right-hand portion of this edition titled Fluid pow...

Most people know the Golden Rule.  It is a great guideline in doing the right thing.  Treat others as you would have others treat you.  This is a rule that implies respect, patience, kindness, consideration, and more.  I am all for it. As I have stated many times before, listening to helpful information while driving is a very educational process.  You can get CDs from the library or bookstore.  Now, I figured out how to load books onto my iPhone for listening in the car.  I try to do it often to improve my career. In my listening-in-the-car education, I picked up a CD by Dr. Tony Allesandro, who gave a presentation in my very own Cleveland a few years back at a self-improvement series titled Peak Performers.  The title of his presentation is The Platinum Rule and I invite you to access Dr. Tony Allesandro's  website  for more information.  The basis of the Platinum Rule is to Treat others as they want to be treated. The advic...