Michael Ference Fluid Power Marketing

In the midst of the current economic improvement for the fluid power industry, our November issue will highlight some very important fluid power topics.  The November issue of Fluid Power World will include: Mobile Hydraulics - Here is a review of the performance of mobile hydraulic systems in extreme environments.  Most construction and mining equipment work in harsh environments and we will examine how they stay productive. Pneumatics - Vacuum is used in many industrial applications such as packaging and automation systems.  This issue will take a little deeper dive into vacuum systems and components. Industrial Systems - Maintenance issues and controls will be reviewed in this focus on industrial, in-plant fluid power systems.  Both topics are essential to top performing machinery. Product Focus - we will have two.  One product group to be covered is protective devices used on many ports and connectors until they are ready to be put into use.  A...

We have some great plans for 2018 at Fluid Power World magazine and digital media network.   Of course, our print magazine has some very interesting and informative content planned for the year and I can send you our 2018 Editorial Calendar with some details. We start the year with our Leadership in Engineering issue combined with Design World.   Every advertiser gets a profile full page in this issue.   In May, we will publish our annual Fluid Power Handbook which is a keeper because of the tutorial information on a wide variety of fluid power components and related products. Our lineup for 2018 includes six other issues with a focus on many markets served by fluid power technology.   Every issue also features editorial departments such as Association Watch, Maintenance, Energy Efficiency, Safety, and more. Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power World , Design World, Mobile Hydraulic T...

I am happy to report that the article that we promised to publish in our August issue about efficiency in industrial hydraulics came out very well.  Here is a link to our digital edition and the article starts on page 42 http://www.fluidpowerworld.com/august-2017-issue-set-forget/ In the article, Efficient design in industrial hydraulics, Contributing Editor Josh Cosford gives his interesting insights into efficient design.  The article also appears on our website and here is a link http://www.fluidpowerworld.com/efficient-design-industrial-hydraulics/ So we did deliver on our promise to have an article on efficient industrial hydraulic systems in August.  While you are checking out this article, why not take a look at the rest of our August issue.  If you would like to subscribe, click here .

What is sponsored content?  Well, as I understand it, sponsored content can take several forms.  It can be a custom printed publication, a white paper, e-book, webinar, or others. We at Fluid Power World  offer all of these forms of sponsored content.  First of all, I feel that our content is excellent and the main reason why our readers, who are fluid power buyers and specifiers, come to our magazine, website, e-newsletters, and webinars.  That is where we can best deliver our advertisers' sales message. However, to take content a step further and deliver information that is specific to one company's products or technology, we offer all of the sponsored content forms mentioned above.  Let me put together a custom marketing package for your company for 2018 including the following possible options: Print Advertising in Fluid Power World Web banners e-newsletters e-blasts White papers Webinars  Fluid Power Technology Conf...

Labor Day is a celebration for all present and past working people.  Whether you are fully engaged in the workforce or retired, this weekend is for you.  As the host of the Cleveland Air Show stated for many years that I attended the event, "You work hard all year long and you deserve to treat yourself this weekend, so relax and enjoy!" That is my advice to all of you.  Even though it is tempting to keep up with e-mails and voice mails, turn off the work phone this weekend and recharge it.  While you are doing that, recharge yourself as well with three full days off of work! For those individuals who must work on Labor Day like our safety forces, medical personnel, and other providers of vital necessities, thank you for your service this weekend! Next week is a kind of new year, so to speak, with the final stretch of 2017 in full swing, pre-holiday season, kids back to school, and heading into Fall.  Make the most of this weekend! I hope to cont...

As we approach the Labor Day Holiday Weekend, the season of planning and setting up advertising programs for 2018 is upon us for all business-to-business marketers.  As we head into the fourth quarter, it is time to evaluate how our programs fared for this year and plan according to goals for 2018. Fluid Power World magazine and digital media network is ready with a schedule for 2018 that will help fluid power marketers to increase brand awareness, generate sales leads, and increase sales.  It looks like the year will get off to a great start and now is the time to make plans to take advantage of a good economy in our industry. Here is how are plans are shaping up for next year: January -  Design World Leadership in Engineering issue February - Fluid Power World - Mobile Hydraulics in Utility Applications, Tubing vs. Hose, Pneumatics in Food Processing, Hannover Fair Preview, and Motors and FRLs April - Offshore Applications, Contamination Control in Mobile A...

If your company sells fluid power components or sealing devices, mark your calendar for the FPDA/ISD Joint Industry Summit to be held in Nashville on September 24-27, 2017.  This event combines fluid power and sealing expertise in a joint event to address the many important issues that face both industries. Here is a link to our preview of the event found on our Sealing & Contamination Control Tips website. You can also get more information by following this link to the FPDA website .   One of the features of this  year's Summit will be a panel discussion facilitated by Mark Yourek to discuss supply chain disruption by new entrants into the field.  The panel will consist of both fluid power and sealing thought leaders. The  Opening Keynote   Speaker   will be Economist Dr. Chris Kuehl (PhD),  a Managing Director for Armada Corporate Intelligence.  He is Armada’s economic analyst and works extensively with trade associatio...