Michael Ference Fluid Power Marketing

 Our company, WTWH Media hosted Alan Beaulieu for an hour-long presentation on the state of our economy as it effects our customers.  Alan is an economist from the Institute for Trends Research, ITR.  He is an industry favorite who presents his economic forecasting and reviews to many conference audiences.  I have personally enjoyed his presentations many times at NFPA and NAHAD conferences. While I won't share the specifics of his presentation, I can summarize it by saying that we should be seeing roughly two good years for the U.S. economy across most industries and markets.  As has been the case before, Alan always encourages companies to react accordingly by making sure that their companies are staffed properly and that their infrastructure is prepared for growth. And, I have always liked this one, he encourage companies to invest in sales and marketing to keep up with the growth opportunities.  This is where we can help. Fluid Power World magazine and ...

  Here is a link for your free registration Link   Alan is a long-time favorite speaker at NFPA conferences as well as NAHAD conferences.  He will provide some insight on what to expect from our economy moving forward.  This is a free registration and very well worth your time.

 Join us on Tuesday, January 19, 2021 for our first Fluid Power Tech Conference Virtual Series session for 2021. Long-time Tech Conference favorite, Tom Wanke from MSOE will be presenting on Pump and Motor Troubleshooting, Failure, Modes, and Analysis.   You can register with this link.   We have a great lineup of topics and presenters for 2021 and your attendance is free.  But, your attendance is worth a lot as we will be offering some great content! Sign up today!

I know that is is already so "last year,' but our December issue has some great content that is almost timeless.  That includes a story with a unique twist about the opera. Our print issue delivers content across all markets using fluid power technology, and in this case, its the opera.  You'll have to read it to learn more.   Here is a link offering you a free subscription to our magazine.   I invite you to subscribe so that you can learn more about pneumatics, mobile hydraulics, hose assemblies, sealing, filtration and more. Using both product tutorials and application stories, we offer education on all aspects of fluid power systems.  Give us a try in 2021.  

 If you are considering marketing opportunities in 2021 with the intention of increasing brand awareness while generating sales leads, then I suggest that you give Fluid Power World a try this year. We have more marketing opportunities than ever and it all starts with our great fluid power content.  Every  print issue, every website, and all of our e-newsletters contain focused fluid power content to attract the interest of our audience.  This provides our advertisers with an excellent opportunity to share their own product and application information. The best way to reach our audience with your product and sales message is with a package of media options including print, web, and e-newsletters.  We will be happy to work with you to customize your media campaign for 2021. Additionally, our Fluid Power Technology Virtual Series offers your company a packaged approach to marketing with all of our outlets included in the promotional effort.  We will use our m...

 Well, this was a very different year for Fluid Power World as it was for everyone on the planet.  The pandemic changed everything to say the least. At Fluid Power World, we struggled through the year but we more than survived.  There were some cuts in advertising programs but there were also some new advertisers.  Many of the companies that manufacture fluid power components are essential businesses so they mostly stayed open all year. Companies still tried to improve their businesses this year and that did lead to some new advertising in our magazine and our digital network.  On that note, our websites continued to increase in traffic all year making them stronger than ever.  We continued to post great fluid power content and most of our web advertisers stayed the course. Our e-newsletters had a great year with inquiry totals actually increasing for our advertisers.  Again, I attribute the success of our e-newsletters to the great content posted by o...

 As a marketing professional representing Fluid Power World and WTWH Media, I have been advising my clients for years that our media, both print and digital, will deliver both brand awareness and sales lead generation.  Our e-newsletters have been performing well for our clients for the past 6 years and the results have actually improved. We offer our audience five monthly e-newsletters with our flagship being our Fluid Power World e-newsletter. Our other titles include Pneumatic Tips , Sealing & Contamination Control Tips , Hose Assembly Tips , and Mobile Hydraulic Tips .  Some of the same great content that appears on our websites is placed within these e-newsletters and sent to our audience of nearly 30,000 recipients.  Clicks on the ads to learn more about our advertisers' product offering are used as soft sales leads.  This is a very important piece of our lead generation program. If your company has sent us editorial content in the form of press releas...