Michael Ference Fluid Power Marketing

 Join us on March 30th at 2:00 PM EST for our next educational session of our Fluid Power Technology Conference Virtual Series. Installing clean hydraulic hose assemblies onto a hydraulic system or power unit is vital to the cleanliness of the system and component life. Contaminated hydraulic fluids are responsible for over 80% of system failures. Tune in to the FPTC virtual series on  March 30th  where  Bruce Riley, Owner and CEO of UltraClean  will share how contamination gets into the hydraulic system and causes premature wear and tear as well as catastrophic failures. Clean hydraulic hose assembly procedures will be explained in detail and backed up with independent ISO-4406-99 test reports. Here is a link to register

 It starts with our print magazine, Fluid Power World, with seven great issues for the year.    It continues online with our five websites, and five e-newsletters:  Fluid Power World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  We offer our Fluid Power Tech Conference Virtual Series and eventually the in-person event. Then it gets a little more complicated but still very powerful.  Our AI for Marketing helps our advertisers to send targeted messages to our audience.  Our Social Media Management helps our clients to optimize their use of social media.  PPC Management, Design Guides and more offer many new marketing opportunities.   Contact us for more details.

 Our Virtual Series continues in 2021 with several sessions already planned,  Our intention is to cover as many topics as possible as presented by our expert presenters. Our Virtual Series helps engineers and other mechanical professionals to understand components and systems and to solve design and maintenance problems.  Attendance at our sessions is free for the Virtual Series and you can register at this link . If your company would like to present, let us know and we will get you set up.  Along with the live presentation, you will also be able to take advantage of pre- and post-event promotion through our magazine, websites, and social media. Give is a call.

 Tomorrow, March 2, 2021, our Fluid Power Technology Conference Virtual Series continues with a presentation from Cameron MacNeil of Stauff Corp. I have been touting for years that fluid cleanliness is one of the keys to peak performing hydraulic systems.  This session will provide our audience with further insights into the management of fluid contamination.   Here is the link to register  Also, please see our Sealing & Contamination Control Tips website for information about fluid cleanliness.   Here is that link.

 Being in the industry as long as I have, I know most of them.  That is I know about the manufacturers and distributors of fluid power components and related products. However, I would like to help companies to increase their brand awareness and generate sales leads but I am especially interested in hearing from companies that I do not know about.  If your company sells fluid power components and systems in the U.S. and you are not currently taking advantage of all of the modern marketing opportunities available, I would like to hear from you. I can put together an affordable package that will deliver results.  I have been doing that for a long time and I would like to help your company. Please contact me for a no-committment-needed consultation at mference@wtwhmedia.com .  I can help your company in 2021/

 If you are an engineer, mechanic, or fluid power user in any capacity, our February 2021 issue offers some great information for you. We balance our content every issue to deliver to our audience to report on all of the major industries using fluid power while delivering on our promise of the editorial calendar.  In February, that starts with a feature cover story on Smart Pneumatics, Gateway to higher efficiency, productivity.  Take a look and read about how smart pneumatics address real world industrial challenges in many applications. Next is a report on how heat exchangers help hydraulic systems to keep their cool.  Addressing the problems that excessive heat can cause in machinery is the job of heat exchangers and, at Fluid Power World, we remember that important component and the contributions to productive and save machinery and equipment. There is much more included in this, our latest issue.  If you are not already a subscriber, just go to this link a...

 Join us in our next print issue of Fluid Power World, April 2021.  Here is our editorial lineup:   Fluid Power World –  April 2021 Industrial Application:  Offshore and Marine Getting oil and gas from the Earth requires the strength and durability of fluid power systems.  Here are some examples Mobile Application:  Forestry The forestry business requires equipment and machinery that can withstand harsh environments.  Hydraulics meets the challenge. Pneumatics in Food and Beverage This article will review some interesting ways that pneumatics are used in the delivery and marketing of food and beverage items. Product Focus:  Hydraulic Reservoir Design and Pneumatic Grippers Advertising closing date March 31, 2021 Our goal is to always cover fluid power systems from tank or compressor to actuator and all components in between.  Not only that but we report on applications form most end use markets powered by fl...