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Thanks for reading

Well, it has been fun writing this blog over the past several years.  Thank you so much for reading.  Unless I make a comeback in fluid power, and at this point that is unlikely, this will be my last post. Thank you for reading and I wish you all the best! 
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sNap Part 2

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Be i N valuable is what author Jill Konrath advises in her book Snap Selling .   Since modern buyers are overwhelmed on the job, a salesperson needs to be a unique resource to their clients. Wow, I love that one.  Knowing all about your customers and being an expert on their core business is essential for success today.  It takes time and study to be an expert on any subject and one of the keys to making that impression is that it must be genuine.  You cannot fool your customers for very long, if at all, so don't even try to. Today, Fluid Power World   is an expert source of fluid power information to the marketplace.  We have relevant content delivered to an audience of engineering decision makers.  Our websites and e-newsletters take the message even further. I would like to work with your company for success in sales, increased market share, and strategic brand awareness in 2015.  Whether I am an expert or not, I can offer you expert...
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Everyone is a Writer

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Keeping in line with the importance of good content for companies selling fluid power components, I am working my way through a book on the topic and I would like to share it. The title is Everybody Writes:  Your Go-To-Guide for creating Ridiculously Good Content by Ann Handley.  I recommend this book and others like it that guide people through the art of writing, even if you are not gifted at it. This book gives some great advice on how to put together words and sentences to communicate with your audience.  A lot of it is common sense but the author packages the information in a very easy-to-understand presentation. I advise my clients to create content because it is very usable in marketing their products.  For some great examples of content that we are hosting, visit our Engineering White Papers website.  This site represents one way that we can put your content to work to grow your sales. For more information, please content me.
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