Michael Ference Fluid Power Marketing

I don't mean to ignore my blog.  I really like blogging about fluid power marketing and all that we have to offer our clients and the industry from Fluid Power World magazine and digital network.  It is just a matter of being so busy this time of year contacting so many clients about next year. 2017 should be a great year for fluid power as it is an IFPE year meaning that the IFPE Show held in conjunction with the ConExpo/ConAg will be taking place in March 2017 at the Las Vegas Convention Center.  I am working with my clients to promo and prepare for that big event. Our February Issue of Fluid Power World will be our IFPE Preview Issue and if I have not spoken to you about it already, I would like to before too long.  Tomorrow is Thanksgiving which always indicates that we are nearing the end of the year for making plans for next year. We kickoff our 2017 with our Annual Leadership in Engineering Issue published in conjunction with Design World.  Our clos...

This has been a very long and very difficult presidential election.  Who could argue with that? I my profession, fluid power marketing and advertising professional, I choose to stay focused on our industry, fluid power.  No matter what happens in the election, crops need to be planted and harvested, roads and buildings need to be built and maintained,  automation machinery will continue to manufacture the things our society needs.  Garbage will continue to be collected.  Medical equipment advances will continue to benefit humankind.  Entertainment will continue. My point is that business will go on as scheduled.  No matter who wins the White House, no matter who wins the Senate, no matter who wins the Congress, fluid power will go on and on, because we need it. So, go out and vote, support this great country, The United States of America!  I contend that 2017 will be a very good year for fluid power and last week's economic webcast seems to ...

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Without giving away too much information, I learn a lot from the NFPA quarterly economic webcasts.  Not always able to view them live, the archived version works for me and I just took in the October webcast today. My key takeaway is a macro one, to use an economics term.  That is that these webcasts really inform us in the industry about how things are going economically and what to expect in the coming months, quarters, and years.  So, if your company is a member of NFPA, the National Fluid Power Association, then you really should consider viewing these webcasts in addition to attending the August Industry and Economic Outlook Conference. Click on the icon below for the NFPA website Since the information conveyed during these events is really intended for the members of NFPA, I will only highlight some of the key lessons from the October webcast.  In a nutshell, the fluid power industry has experienced some challenges over the past few years with some n...

... an advertising program to your fluid power component manufacturing or distribution company for 2017.  Why?  Because it makes sense. Advertising in a magazine, one a website, or through e-mail based vehicles to deliver your sales message to a qualified and interested audience is the best way to increase the brand awareness of your company and products.  It also generates sales leads to increase sales and market share. That is what we, at Fluid Power World, can do for your fluid power company.  Just let me know when you are ready to talk and we can set up a GoTo Meeting.  Don't wait too long though.  You will want to take advantage of our January Leadersship Issue and February IFPE Preview issue. Just let me know at mference@wtwhmedia.com

Hey to everyone who works ... think about they way that you make a living.  Is it a job?  Is it a career?  Or, is it a calling? I think that we would all like to say that our position is a calling and that we have special gifts and talents that we are using and sharing to get paid enough money to live on.  On the way to work this morning, I was listening to an audio book titled The Happiness Advantage by Sean Achor.   Click here for a link to the book.   The content of this audiobook is what stimulated me to revisit this though process about working people. This started me to think about my own position and how I have viewed my "job or jobs" over my "career."  The author describes a job as something that we do for the paycheck mostly.  We punch in and punch out and look forward to off time. To me a "career" is a somewhat connected period of a person's work life that utilizes skills and knowledge from one point in that career to the next and...

We have big plans for 2017 here at Fluid Power World .  We will kickoff the year with our big Leadership in Engineering issue combined with Design World .  It will follow our winning format of providing a full page company profile to every advertiser. I invite all fluid power companies to take advantage of this opportunity to promote your company and products.  You get the ad and a profile page for one price. We move on to our February IFPE preview and we have a Gold, Silver, and Bronze package that will fit every advertiser.  Please contact me for more details. Fluid Power World will be published in print 8 times next year and every issue covers fluid power technology from end to end.  We offer complete and expert coverage of fluid power products and applications.  Put Fluid Power World to work for your company in 2017. We will start the year in a big way with our Leadership and IFPE issues and continue strong with our print magazi...