Michael Ference Fluid Power Marketing

In the magazine business, this is a very important time of the year.  While many advertisers have made their reservations and booked their advertising space for the year, some companies are still working to get their marketing budgets finalized and space booked for 2017. For Fluid Power World and Design World , this is an especially important time because our Design World Leadership issue will be published in January! Our January Leadership issue is an extra special issue because it includes our profile section.  Every advertiser has the opportunity to extend their marketing message by including a full-page profile in this issue.   This feature gives our audience a further insight into the products and solutions offered by our advertisers.  Additionally, our readers vote on the top provider of the year and that company is award our Leadership Award for the year. If your company is on the fence about advertising, don't delay, we only have until the e...

I have found that LinkedIn is a very useful tool in getting and staying connected with business contacts.  You may have received an invitation from me recently or found that I have followed your company? If so, I hope that you will accept my invitation.  As Publisher of Fluid Power World magazine and digital network, my specialty is providing my clients the best means for connecting with their customers and prospects through the many media options that we offer. Connecting by LinkedIn allows me to stay in touch with key contacts while sharing information about our media that might be useful to them.  If I have not yet reached out, please send me an invite to connect and we can use this service very effectively to share information

As an exhibitor in the upcoming IFPE Show being held in Las Vegas in March, I invite you to utilize our special media opportunities to promote your booth and your presence at the big show!   We have a great package of opportunities that are outlined in the attachment. Three integrated media packages are available for your company to make the most of your IFPE 2017 experience.   Our Gold Package offers the most with full-page ads in both Fluid Power World and Design World along with an IFPE preview e-newsletter sponsorship, two types of videos, web impressions, Tweets, and more. This package will give your company an optimal preview of your presence at IFPE and invite customers and prospects to visit your booth and learn more about your products and solutions.   I recommend this package to take advantage of an improving market and the biggest show in three years, the largest display of fluid power technology in North America. We also are offering our Silver an...

On any given day, making the rounds of the websites included in our Fluid Power World digital media network, will connect you to some great product and application information. Take today for example: Fluid Power World Sealing & Contamination Control Tips Hose Assembly Tips Pneumatic Tips Mobile Hydraulic Tips Do you see what I mean by saying that we have great content available every day?  I invite you to refer to our websites often for the latest fluid power product and application information available.  If your company makes and/or uses fluid power technology, feel free to send us your product reviews or application stories.  

The 2017 IFPE Show held in conjunction with the ConExpo/ConAg will feature the largest display of fluid power technology in North America.  It will attract the largest audience of interested buyers and specifiers of fluid power components. If your company is participating in the event, then we at Fluid Power World  have a great preview (actually three of them) to offer you.  Gold, Silver, and Bronze. Included in these preview packages are advertising pages, videos, e-newsletters, and much more.  Rather than try to tell you about what we have planned over this blog, I would rather talk to every exhibitor personally, so please give me a call at 408-769-1188. Fluid Power World magazine and digital media network offers marketers of fluid power components and related products a great way to connect with customers and prospective customers in 2017.  I am very excited to tell you more.  You can also e-mail me at mference@wtwhmedia.com Let's make the mo...

We continue to improve Fluid Power World Magazine and digital media network as we strive to offer the very best media service possible to our clients.  We have a few new features rolling out. One is our distributor search found on the homepage of Fluid Power World .  While far from perfect, his new feature offers our audience members of fluid power buyers and specifiers the opportunity to fine a distributor near them.  It is a work in progress. We have loaded information on all fluid power distributors in the United States that we can find and have made their information available to buyers.  If your company is a fluid power distributor and you are not listed, please contact me at mference@wtwhmedia.com .   This new feature makes a connection from audience/buyer to distributor/seller and who would be better to make that connection than Fluid Power World?  Please let me know your feedback on his new service. The next new vehicle is our brand...

Well, 2016 is not over yet.  In fact, we have whole month to go.  Like most Decembers though, the time really flies during this holiday season. We did however publish our final 2016 issue of Fluid Power World and it is a great one. Our November 2016 edition offers our print magazine and digital edition audience some really insightful editorial content including our cover story about handling heat in a hydraulic system.  Our real strength is our content and that strength starts with our editorial team of Paul Heney, Mary Gannon, Ken Korane, and Mike Santora.  It continues with our contributors Ron Marshall and Josh Cosford.  Our content is extended through social media with our SM expert Josh Breuler. If you are not already a subscriber to Fluid Power World, I invite you to click on this link  http://www.fluidpowerworld.com/subscribe-fluid-power-world-print-magazine/ and join us in 2017 as we continue our excellent coverage of fluid power techn...