Michael Ference Fluid Power Marketing

Here is a quick preview of what you can expect to learn about IoT in Fluid Power at the upcoming Fluid Power Technology Conference in Cleveland on November 19-20, 2019.   Here is a link to the video. h I will be posting more about what to expect at the Conference and I invite you to sign up now to attend.  Here is a link to our registration page   register today

One of the features of our Fluid Power Technology Conference taking place on November 19-20, 2019 at Cleveland State University in Cleveland is our Mobile Hydraulics Panel.  It will consist of industry experts from Danfoss, Liebherr, Hydrotech, and our own Carl Dyke from CD Industrial Group. Of course, mobile hydraulics remains the largest sector of fluid power applications.  So what will these experts have to say about the future of this important sector?  I don't know, you will have to register and attend the event to find out. Register Here We are delighted to present our latest Fluid Power Technology Conference event in the Cleveland area at a university that features a new fluid power lab.  A tour of that lab will be part of our event. I hope that you can #JoinUsInCLE

We are thrilled to have the NFPA Cleveland Regional Meeting co-locating with our upcoming Fluid Power Technology Conference at Cleveland State University. I invite you to click here for that meeting.   It will be an excellent opportunity to network with your industry peers and share success stories and challenges of the year.  At this meeting, you will have the opportunity to get an update from Bogdan Kozul of CSU on the fluid power lab and related programs at the University, proudly my alma mater. I also invite you to register for our Fluid Power Technology Conference click here  for two days of excellent fluid power presentations, more networking, hospitality, and a tour of the fluid power lab, #JoinUsInCLE

Well, I don't have the answer to that question but I know of some experts who can certainly give some very interesting insights into the understanding of the role of IoT in fluid power. At our November 19-20, 2019 Fluid Power Technology Conference in Cleveland at CSU, our IoT panel will discuss that very topic.  Included on that panel of experts will be Jeremy Drury of IoT Diagnostics, Adam Livesay of Elevat IoT, Mike Nager of Festo, and Rodney Rusk of Bosch Rexroth. They will be discussing the concepts, methods, and technologies being used to implement IoT into fluid power systems.  They will consider where on your machinery this new technology should be introduced, who in your facility should be involved, and what technologies should be considered. It is interesting that in a mature technology like fluid power that developers are finding ways to improve the operation, efficiency, and expected results of all types of industrial and mobile machinery including older p

It is taking me some time and study but with each session with our VP of Digital Marketing, Virginia Goulding, I am getting a better understanding of the how AI works and what value it offers to our clients. When a client chooses to sponsor a category, let's say, hydraulic hose for example, they have their unique asset offered to individuals who are known to be seeking information on hydraulic hose.  It works best if the advertiser has an interesting asset like a white paper or data sheet on how certain types of hose perform or how to monitor hose life for example. By delivering an invitation to our audience to access that asset with valuable information, we are directing a pre-qualified audience to such information allowing our client to answer their needs.  We offer a three-month sponsorship to that audience to our advertiser on an exclusive basis. The program described here is the Affinity Based program that we offer.  For more details on the program, please contact

If you have known me,  you know that I have no trouble talking about Fluid Power World magazine and digital media network! I have so much to talk about and so little time before the end of this year.  Now is the time when companies are deciding on their marketing programs for 2020.  With next year being an IFPE year (every three years) we have an extra consideration in planning for success in 2020. My clients are located all around the U.S. and Canada and even in Europe and Asia and getting there can be difficult to impossible.  For that reason, can we set up a Zoom Meeting to review our many media opportunities for 2020?  It is really simple, I will invite you to a meeting and all you do is click on the link at the appropriate time and Zoom we are connected. I usually like to use the video option so that it really feels like the next best thing to being there, and I invite you to do so also! So, what are we waiting for, there is so much to talk about ...  Let

We welcome Tom Wanke of the Milwaukee School of Engineering to present a course on Fluid Power Basics at the November Fluid Power Technology Conference being held in Cleveland on November 19-20, 2019 at CSU.  The Basics session will be presented on Monday, November 18, 2019 also at the CSU Convocation Center. Tom has been associated with the Fluid Power Technology Conference since it was launched in 2016 and he has presented content at each of the four previous conferences, all held at MSOE.  We are bringing Tom to Cleveland to continue his educational course titled Fluid Power Basic Workshop to be presented from 11:00 AM until 5:00 PM on Monday November 18, 2019. Here is a link for you to register for the Fluid Power Technology Conference and the Basic Workshop Earlier that day, the National Fluid Power Association will be holding their Cleveland Regional Meeting at the Cleveland State Convocation center where our event is taking place. Here is a link to register fo

Registration is now open for our Fluid Power Technology Conference taking place at Cleveland State University in Cleveland, Ohio on November 19-20, 2019.  Please click here for the registration page. The event starts on Monday 11/18/19 with a Fluid Power Basics course taught by Tom Wanke of MSOE offering instruction on hydraulic systems that is useful to any professional with a need for some level of fluid power proficiency.  The course is open to all registrants and will take place at the Convocation Center at CSU. The next two days will be filled with seminar sessions, exhibits of fluid power components, networking, a fluid power lab tour, lunches, and a hospitality session on Tuesday.  There will be two panel presentations in addition to the seminar sessions including one on the topic of IoT in fluid power and another on mobile hydraulics. I hope that you will consider joining us at CSU for the November 2019 Fluid Power Technology Conference #JoinUsInCLE

The 2020 ICUEE is taking place this week in steamy Louisville, KY.  Steamy because the outside temperature are in the upper 90s.  However, the inside exhibits are just right. This is the show that serves companies and individuals who use construction vehicles, devices, materials, and more for the utility markets and that includes both government entities such as cities and counties as well as private's utilities.  It has a large outdoor exhibit area which was difficult to navigate this week because of the high temperatures. The show is referred to as the Demo Expo because of the many opportunities to demo the equipment on display.  Large areas of simulated work zones are set up in the outside exhibit areas to allow for the operation of some of the mobile equipment on display.  The inside booths, where I like to spend my time on a week like this, features many component suppliers including about 80 makers of fluid power components and related products. If you miss