Michael Ference Fluid Power Marketing

Well, 2019 has been a very good year for Fluid Power World magazine and digital media network.  We published 7 great print issues with content that continues to be excellent from the perspective that it includes useful fluid power technical information that our readers can use on the job. I thank our editors for their dedication to producing excellent content in every issue!  I also thank our Graphic Designers for producing visually appealing issues.  I appreciate all that they do to make FPW so successful! Our websites continue to improve in their reach to more and more users with over 100,000 page views monthly!  Our network includes Sealing & Contamination Control Tips, Hose Assembly Tips, Pneumatic Tips, Mobile Hydraulic Tips, and Fluid Power World. Our lead generation opportunities, including e-newsletters and e-blasts, continue to deliver leads to our advertisers and send our great content to the inbox of our 34.000 subscribers.  The same titles as our w

What makes Fluid Power World magazine and digital media network attractive to our audience?  The answer is simple, it is our great content.  Our editors, Mary Gannon, Paul Heney, Ken Korane, and Mike Santora do a fantastic job of finding and presenting interesting application stories and product reviews. Engineers who work on OEM designs for all types of equipment powered by fluid power systems need to stay up-to-date on the technology.  Maintenance specialists and supply chain professionals also need to stay current with all aspects of hydraulic and pneumatic technology.  That is why they turn to Fluid Power World for the information they need on the job. We will offer our print publication seven times in 2020 starting with our IFPE Preview issue in February.  Every issue will feature mobile and industrial application stories as well as product and technology updates. Readers can access our content online with our digital issue, our five websites, and our five e-newslet

We also approach the biggest fluid power event, IFPE 2020.  Fluid Power World will be there in full force at the Las Vegas Convention Center with the IFPE Show held in conjunction with ConExpo/ConAgg. So, also as we turn the corner soon on a New Year, Fluid Power World will be very active in promoting our advertisers participation in the IFPE 2020.  Please contact me for more details but our coverage will feature our Show Preview in the February issue of Fluid Power World and also utilize both e-mail and web promotions as well as Twitter for our clients. We are looking forward to a great 2020 that will include the IFPE Show and our coverage leading up to it.  I can be reached at mference@wtwhmedia.com  where I can work with you to use our existing pre-show package or make up a custom promotional package that will work best for your company.

A few years ago, I had the privilege of hearing Michael Gerber speak at the Fluid Power Distributor Association Meeting.  He impressed me as an excellent speaker and he is the author of the series of books and audio programs on the e-myth.  If you have not had the chance to read any of these books and you are planning to be an entrepreneur, I advise you to take a look. Anyway, I just finished listening to his book titled "The Most Successful Small Business in the World" and it stirred up many thoughts about businesses of all sizes and careers and how to make your career work.  I would advise you to look up and give it a read. You actually don't need to own or start a company to make your entrepreneurial spirit work to your benefit as I learned by this book and the e-myth series as well.  If you run a department within a company, your entrepreneurial spirit will drive you to success as well.  If you are a company of one, the principles in this book apply as well. In

If you are not subscribing now to Fluid Power World magazine and would like to, just follow this link and sign up today.  We have planned six regular issues of the magazine plus our Fluid Power Handbook in July. We will start the year with our coverage of the IFPE Show in Las Vegas in our February issue.  This is the biggest event in the industry and you can preview it with our February issue.  In April we will cover Waste Management, Offshore Hydraulics, Pneumatics in a Food and Beverage, Seals, and Power Units. Our June issue will focus on Material Handling Equipment, Agricultural Machinery, Pneumatics and IoT, FRLs, and Fittings.  August reports on Machine Tools, Mining Machinery, Packaging Machinery, Pneumatic Cylinders, and Gauges.  October will review Construction Equipment, Metal Working Machinery, Medical Applications, Hydraulic Hose, and Manifolds. We will finish the year with Snow and Ice Removal Equipment, Power Gen, Automation, Hydraulic Pumps, and Grippers.