Michael Ference Fluid Power Marketing

Call it packaging or call it bundling, but putting together a multi-media approach to your 2021 marketing program will work best for all fluid power component marketers.  Building brand awareness and generating sales leads both remain important to our clients. That is why I recommend using print, digital, and virtual for now as important segments of your program. People still read magazines and your ad works a a reminder to our readers about your brand.  Leads are now mostly generated digitally and we can do that best with our e-newsletters, e-blasts, and more. Telling your story is best done with a presentation in our Virtual Series Fluid Power Technology Conference.  Please let me know if I can bundle a program that will work for your company in 2021.

On December 8, 2020 at 2:00 pm EST, Dan Turner, President at GPM Controls will present a Virtual Series session on accumulators.  GPM is a leader in accumulator manufacturing, providing piston, bladder, and diaphragm accumulators as well as a complete line of accessories to retail and wholesale distributors across the U.S. Dan will conduct a discussion on the size and types of accumulators and their applications along with information on accumulator safety.  You can register for free at this link .  I invite you to attend this every-other-Tuesday event for lots of great content about fluid power components and their applications. Our sessions take place virtually and last about 45 minutes followed by a question and answer session.  All of our presentations are available on-demand on our website .  Join us and Dan Turner for this session that promises to be both interesting and informative!

 You will find both on Fluid Power World  and the information is updated constantly. I invite you to visit our websites often for the latest information about components available to the marketplace and some application stories on how they are applied.  If you are a component manufacturer, please send us your products for review.

Here is a quick review of the marketing opportunities offered by Fluid Power World in 2021 Increasing Brand Awareness While Generating Sales Leads •   7 print magazine issues February, April, June, July, August, October, and December •  5 websites with over 120,000 page views per month Fluid Power World ,  Mobile Hydraulic Tips ,  Pneumatic Tips ,  Hose Assembly Tips , and  Sealing & Contamination Control Tips •  5 monthly e-newsletters – same titles as above with an audience of 27,000 • E-blasts, white papers, sponsored content, video, social media management. PPC management •  AI for Marketing with affinity based options available to pinpoint your specific target audience •  YouTube Video session sponsorships •   Fluid Power Technology Conference  – Virtual Series, every other Tuesday 1 hour presentation both live and on-demand for a year, Q&A session, hosted video, promotion through online, e-mail, print, and social media promotion

  Here is a link to our on-demand sessions from our Fluid Power Technology Conference Virtual Series link .  There you will find our latest session that was presented by and sponsored by Proportion-Air. The title of that session is Improving Your Process With Precision Electro-Pneumatic Control in Any Industry.  Ron Hibbler and Jeff Johnston did a very fine job of presenting that information our audience and now you can view that session on-demand for free. Engineers working on solutions for pneumatic applications have many options for compressed air and gas control, from simple mechanical valves to complex assemblies. Add finding a product to meet all the specifications, and the entire process is a challenge. For those who are ready for a product that works without the trial-and-error of a manual device or the uncertainty of off-the-shelf units, electro-pneumatic regulation could be the answer. We’ll discuss applications that require precision, accuracy and repeatability that electro-