Friday, October 13, 2017

Would you like to learn more about cylinders?

We currently have an on-demand webinar on our Fluid Power World website about hydraulic cylinders and I invite you to take a look.

Here is a link for you to register for this free webinar.  At Fluid Power World, we produce and promote educational webinars on a regular basis.  Take a look.

Tuesday, October 10, 2017

We can do more with video

I may have mentioned this before but WTWH Media is very strong in the area of video production.  We can tell a company's story very well with video that is posted on our website, on YouTube, and in our e-newsletters.

From videos done at trade shows

to videos done in our studio

to videos done on location

our video team offers professional technical video production combined with expert fluid power editing to help our clients to tell their story through video.  We surround our audience with content including print, web, e-newletters, webinars, and videos and let them select the format they choose to learn from.  I invite you to visit our video library at this link to view what we have to offer.

If your company is interested in contributing to our video library through new video done by our team, please contact me.

Friday, October 6, 2017

Good for two more years

Well, another successful ICUEE Show has been concluded.  For a long time, I have been telling fluid power industry professionals about this trade show in Louisville that has lots of fluid power components and related products on display.  This year was no exception.  It is right up there with the OTC Show as one of the best displays of fluid power technology next to the IFPE Show.

In case you are not familiar with this great event it is the International Construction & Utility Equipment Exposition.  It is an indoor/outdoor event similar to ConExpo but the focus of the ICUEE is, of course, machinery and equipment used by utilities of all types including power companies and municipalities.  Here is a link to their website.

Unfortunately, if you missed the show this week, you will have to wait another two years for the next show in 2019 in Louisville, KY.  In addition to the many fluid power components and controls on display at the show, there was lots of equipment and systems to see.

I wish that I took more photos and videos to relay the experience of ICUEE 2017!  So I will just tell you that if your company is involved in hydraulic components and systems used in mobile equipment and you are looking for a place to display your products, consider the 2019 ICUEE.  If you are involved with the design and operation of mobile hydraulic systems, put it on your calendar.  But you will have to wait two more years.

Monday, October 2, 2017

Digital Media Network

I professionally refer to myself as the Publisher of Fluid Power World Magazine and digital media network.  Well, what exactly is a digital media network?

Let me explain how it is evolving.  At WTWH Media, our philosophy is to reach our audience of engineering and other technical professionals with useful and interesting fluid power content in the format that they prefer to receive it.  It starts with our print publication, Fluid Power World, with seven issues published and mailed to our audience.

That print edition gets mailed out to about 13,000 qualified readers but it is also sent out digitally to another 80,000 or so digital recipients and that is the start of our "digital media network."  Every reader on that list can access every issue of the print magazine and make inquiries directly to our advertisers.

With regard to content, let's take a step back an look at our five websites:  Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  We receive lots of great content from many sources including manufacturers, distributors, OEMs, users, educators, and more.  All of that great content is posted on our websites where it becomes available for pick up in our magazine or in our five monthly e-newsletters with the same titles.

Now, there is also content that appears first in our magazine or in our e-newsletters, but for the most part, content enters our "digital media network" through our five websites.  Then it is sent to an audience of close to 50,000 people on our e-newsletter subscriber lists.

Add to that mix, our Social Media Network where the content is promoted on Twitter, Facebook, and LinkedIn by our social media marketing team and the content gets spread even further.  Then some of the content is used in our webinars, e-books, and e-blasts to spread the word.

All of the press releases, product tutorials, and end-use application stories are available in-print and online and promoted through our e-newsletters and social media network.  That is what I mean when I refer to our digital media network.  

Our advertisers can take advantage of this wide-reaching network by using an integrated advertising program that utilizes print ads, web banners, and e-mail based ads.  We can even manage your social media participation.  Our network is wide reaching and it will produce results for your company.  Please contact me if you would like further explanation.

Friday, September 29, 2017

Mike Rayburn at FPDA 2017

The closing session at the 2017 NFPA/ISD Summit in Nashville was presented by a very interesting speaker named Mike Rayburn.  You may have heard of him as he is a well-known Comedian, Guitarist, and Keynote Speaker.  He illustrates his message using laughter and his amazing guitar.  For more information about Mike Rayburn, just visit his website.

The title of his presentation was "The Always Musical 'What If' Keynote Experience for Maximizing Opportunity and Experience.  Some of the key takeaways from his presentation included the key question of What If? Writing music you can't play, and being a virtuoso.  The What If portion of the talk challenges everyone to ask that question of themselves or their business.  What if we could achieve  - - - and then fill in the blank and work to achieve that stretch goal.  

The challenge to write music you can't play, which Rayburn does regularly, is to set goals that you can't accomplish - at least until you make a plan to accomplish it.  Set a goal and don't start with what is possible but with what is cool.

The virtuoso part challenges everyone to become the best that they can at whatever they do.  Resolve to be your personal best and set about doing what it takes to get you there.  Watching listening to Mike at the FPDA was really lots of fun.  It was also very thought provoking.  For more information about his approach, visit his website.

Thursday, September 28, 2017

Tools of the Trade

I have heard a lot of discussion this week at the FPDA/ISD Summit about the future of sales and the supply chain.  One of the topics within that discussion is about using technology to communicate, including social media.  In the past, face-to-face selling and follow ups by phone and mail were the standard.  Those were the tools of the trade for field sales people in most every industry.

Obviously, things have changed and continue to change in the area of communication.  I have even heard that communication trends have changed the actual need for field sales representatives.  Outside of serving existing customers, some experts feel that the value of face-go-face selling is declining, especially because so many people prefer to be contacted electronically.

When I started in the business world several decades ago, the briefcase and telephone were two of the key tools of the trade for sales people.

Ok, I am really dating myself here but you get the point.  For many years, sales people functioned without constant communication.  Now, with the proliferation of "communicate 24/7 devices" the game has changed dramatically and will continue to change.

That evolution includes much more than smart phones and tablets.  Now for salespeople to be more effective in communicating to their clients and prospects, social media has become prominent.  My own network includes Twitter, LinkedIn, and Facebook.

So as things continue to change, my advice to everyone involved in marketing and sales is to stay up to date with all of the technology used to communicate, tools of the trade.  One key point that I would like to make is that each new addition to our communication tools does not replace or eliminate the old.

While I do not exactly carry the traditional briefcase, I do carry a backpack (probably a little out of date) and I have used the cell phone more than a desk phone.

Tools of the trade have changed.  What is next?  Any ideas?

Tuesday, September 26, 2017

Amplify Your Future - FPDA 2017

The 2017 Fluid Power Distributor Association / International Sealing Distribution Association Joint Industry Summit is taking place at the Music City Center in Nashville.  With over 250 attendees, this year's event has grown to a very robust position thanks to the leadership of both associations.

After a wonderful Welcome Reception at the Country Music Hall of Fame in downtown Nashville, the event kicked off with a presentation titled Economic Outlook for 2017 and Beyond by economist Chris Kuehl on Monday morning.  In this session, Dr. Kuehl discussed key indicators for the economy such as capacity utilization, the PMI index for optimism, and the Credit Managers' Index, a new one to me.

Next on the Monday agenda were two UID-In-A-Day sessions by Mike Marks and Don Buttrey.  Marks, of Indian River Consulting Group, addressed how distributors must move quickly to address today's challenges.  He talked about innovation sand how the game continues to change.  His session offered strategies for dealing with external changes and threats and referred the audience to a book titled Business Model Generation:  A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder 
Buttrey Sales Professional Training, Inc. gave a very interesting and informative session about Vital Planning Regimens for Sales Professionals and The Sell Process.  He talked about tactical selling and focusing on the customer.

On Tuesday morning, a lively panel discussion considered Facing the Forces of Change:  Navigating the Seas of Disruption where they current sales technology, social media, Amazon and more.

This has been a very successful Summit and I congratulate the organizers at FPDA and ISD for all of their efforts in putting together a meaningful and fun event.  Next year, the Summit will be held in Lake Tahoe at the Resort at Squaw Creek.  For more information visit their website.

Friday, September 22, 2017

Good e-reading

We offer many opportunities for our audience to read and review excellent fluid power content.  One of them is our series of e-books.  I would like to invite you to download and read our latest e-book titled, Proper Management of Hydraulic Fluid Systems.

Here is a little of what you will find in this free download
  • Follow these 5 simple tasks for efficient hydraulic fluid management
  • Clean hydraulics: contaminant removal
  • 5 Uses for a Hydraulic Filter Cart
As I have mentioned in this blog before, we are committed to reporting on cleanliness in hydraulic fluid and have devoted our website Sealing & Contamination Control Tips to the topic of keeping hydraulic fluid clean and sealed.

Take a look at this new e-book and visit our website for the latest content on the subject of fluid cleanliness.

Thursday, September 21, 2017

Two More Fluid Power Webinars in 2017

Fluid Power World will host two more informative webinars this year on timely and important topics. Fist, in October, we will conduct Pneumatic System Design.

"The benefits of pneumatic power can be realized by following some basic pneumatic design rules for specifying air preparation units, actuators and valves."  These words are taken directly from our recent article titled Pneumatic design 101:  Go with the flow and you can find this article on our Pneumatic Tips.
This article was contributed by Chip McDaniel, Educational Specialist at Automation Direct.  In this article, Chip gives some basic explanations of the advantages of pneumatic systems.  Our upcoming webinar on Pneumatic System Design will have similar content and further the discussion.

Our final webinar of the year will be titled Proper Contamination Control.  Again, we have an entire website devoted to the topic of sealing and contamination control titled Sealing & Contamination Control Tips.

This is the newest of our five websites and it features content that will help designers and maintenance professionals to produce and operate the most efficient systems possible.  Our December webcast will deal with the same topic of controlling the cleanliness of the fluid in any system to enable the most efficient operation possible.

Please contact me if you would be interested in sponsoring either of these editorial webinars.  Your company will gain exposure through your sponsorship and will receive all of the sales leads generated.

Tuesday, September 19, 2017

Coming in November

In the midst of the current economic improvement for the fluid power industry, our November issue will highlight some very important fluid power topics.  The November issue of Fluid Power World will include:

Mobile Hydraulics - Here is a review of the performance of mobile hydraulic systems in extreme environments.  Most construction and mining equipment work in harsh environments and we will examine how they stay productive.

Pneumatics - Vacuum is used in many industrial applications such as packaging and automation systems.  This issue will take a little deeper dive into vacuum systems and components.

Industrial Systems - Maintenance issues and controls will be reviewed in this focus on industrial, in-plant fluid power systems.  Both topics are essential to top performing machinery.

Product Focus - we will have two.  One product group to be covered is protective devices used on many ports and connectors until they are ready to be put into use.  Also, protective wraps have become more popular recently.  Safety is an ongoing area of concern for both pneumatic and hydraulic systems.  We will discuss safety practices and components in this issue.

Our November issue ...

... will feature our regular monthly departments including Korane's Outlook, Association Watch, Distributor Update, Energy Efficiency. Design Notes, Fundamentals, Training, Product World, and more.  Join us with your advertising message  Please contact me for more information about advertising.

Monday, September 11, 2017

Planning for a Great 2018

We have some great plans for 2018 at Fluid Power World magazine and digital media network.  Of course, our print magazine has some very interesting and informative content planned for the year and I can send you our 2018 Editorial Calendar with some details.

We start the year with our Leadership in Engineering issue combined with Design World.  Every advertiser gets a profile full page in this issue.  In May, we will publish our annual Fluid Power Handbook which is a keeper because of the tutorial information on a wide variety of fluid power components and related products.

Our lineup for 2018 includes six other issues with a focus on many markets served by fluid power technology.  Every issue also features editorial departments such as Association Watch, Maintenance, Energy Efficiency, Safety, and more.

Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power World, Design World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  This wide network allows our qualified technical audience of fluid power buyers and specifiers to enter our network from their point of interest.

Sponsored content continues to grow in importance in the media world including Fluid Power World.  It can take many forms including white papers supported by e-mail invitations, e-books, webinars, and other custom formats.  For in-person connections and interaction, we offer our Fluid Power Technology Conference & Expo in May at the Milwaukee School of Engineering.

Please contact me to put together a great custom media campaign using all that we have to offer.  Together, let’s plan for a great 2018!

Thursday, September 7, 2017

Fluid Power World Delivers

I am happy to report that the article that we promised to publish in our August issue about efficiency in industrial hydraulics came out very well.  Here is a link to our digital edition and the article starts on page 42

In the article, Efficient design in industrial hydraulics, Contributing Editor Josh Cosford gives his interesting insights into efficient design.  The article also appears on our website and here is a link

So we did deliver on our promise to have an article on efficient industrial hydraulic systems in August.  While you are checking out this article, why not take a look at the rest of our August issue.  If you would like to subscribe, click here.

Tuesday, September 5, 2017

Sponsored Content

What is sponsored content?  Well, as I understand it, sponsored content can take several forms.  It can be a custom printed publication, a white paper, e-book, webinar, or others.

We at Fluid Power World offer all of these forms of sponsored content.  First of all, I feel that our content is excellent and the main reason why our readers, who are fluid power buyers and specifiers, come to our magazine, website, e-newsletters, and webinars.  That is where we can best deliver our advertisers' sales message.

However, to take content a step further and deliver information that is specific to one company's products or technology, we offer all of the sponsored content forms mentioned above.  Let me put together a custom marketing package for your company for 2018 including the following possible options:

Print Advertising in Fluid Power World
Web banners
White papers
Fluid Power Technology Conference

Thursday, August 31, 2017

Have a Great Weekend!

Labor Day is a celebration for all present and past working people.  Whether you are fully engaged in the workforce or retired, this weekend is for you.  As the host of the Cleveland Air Show stated for many years that I attended the event, "You work hard all year long and you deserve to treat yourself this weekend, so relax and enjoy!"

That is my advice to all of you.  Even though it is tempting to keep up with e-mails and voice mails, turn off the work phone this weekend and recharge it.  While you are doing that, recharge yourself as well with three full days off of work!

For those individuals who must work on Labor Day like our safety forces, medical personnel, and other providers of vital necessities, thank you for your service this weekend!

Next week is a kind of new year, so to speak, with the final stretch of 2017 in full swing, pre-holiday season, kids back to school, and heading into Fall.  Make the most of this weekend!

I hope to continue blogging next Tuesday.  In the mean time, I hope to celebrate another year of gainful employment in the workforce.

Monday, August 28, 2017

What do we have in store for 2018?

As we approach the Labor Day Holiday Weekend, the season of planning and setting up advertising programs for 2018 is upon us for all business-to-business marketers.  As we head into the fourth quarter, it is time to evaluate how our programs fared for this year and plan according to goals for 2018.

Fluid Power World magazine and digital media network is ready with a schedule for 2018 that will help fluid power marketers to increase brand awareness, generate sales leads, and increase sales.  It looks like the year will get off to a great start and now is the time to make plans to take advantage of a good economy in our industry.

Here is how are plans are shaping up for next year:

January -  Design World Leadership in Engineering issue

February - Fluid Power World - Mobile Hydraulics in Utility Applications, Tubing vs. Hose, Pneumatics in Food Processing, Hannover Fair Preview, and Motors and FRLs

April - Offshore Applications, Contamination Control in Mobile Applications, Pneumatic End Effectors, FPTC/OTC/NAHAD Previews, and Telescopic Cylinders and Hose Assembly Equipment

May - Fluid Power Handbook

June - Construction Equipment, Safe Design for Industrial Systems, Innovative Pneumatic Valve Design, and Seals and Controls

August -  Agricultural Equipment, Machine Tools, Packaging Applications, and Gauges and Filters

October - The Future of Telematics, Lubrication Issues, Designing With FRLs, and Compact Pneumatic Cylinders and Hydraulic Fluids

December - Mining Applications, Sawmill/Pulp and Paper Applications, Vacuum, and Sensors and Hydraulic Hose.

Remember our five websites and e-newsletters

Let me help you put together a custom marketing program for 2018.  Give me a call at 408-769-1188

Wednesday, August 23, 2017

The Next Big Fluid Power Event

If your company sells fluid power components or sealing devices, mark your calendar for the FPDA/ISD Joint Industry Summit to be held in Nashville on September 24-27, 2017.  This event combines fluid power and sealing expertise in a joint event to address the many important issues that face both industries.

Here is a link to our preview of the event found on our Sealing & Contamination Control Tips website.

You can also get more information by following this link to the FPDA website.  

One of the features of this  year's Summit will be a panel discussion facilitated by Mark Yourek to discuss supply chain disruption by new entrants into the field.  The panel will consist of both fluid power and sealing thought leaders.

The Opening Keynote Speaker will be Economist Dr. Chris Kuehl (PhD), a Managing Director for Armada Corporate Intelligence.  He is Armada’s economic analyst and works extensively with trade associations. He is the Chief Economist for the NACM and the Economic Analyst for the Fabricators Manufacturers Association and will be presenting an economic outlook specific to fluid power and sealing.

There will be many other very interesting events taking place at the Summit including an opening reception at the Country Music Hall of Fame, a Women in Industry breakfast, UID University in a Day presentations, golf outing, networking opportunities, gala closing reception, and a very interesting closing keynote session.

It sounds like a great event and worthy of your consideration.

Monday, August 21, 2017

My big takeaway

The annual Industry & Economic Outlook Conference was held last week at the beautiful Westin North Shore in Wheeling, IL.  I say beautiful because it is one of the nicest hotels that I stay at and it feels like a resort in the midst of North Chicago.

My big takeaway from the day-and-a-half event is that the economy for our fluid power industry and the economy in general is in full recovery mode.  Each of the presenters at this year's Conference shared the same general report on the economy that it continues to increase in terms of both GDP and Industrial Production.  It appears that this trend will continue until at least Spring of 2018.  That could be the inflection point where growth in the economy starts to slow down leading into a very mild recession in 2019.  That is the big takeaway.

This news is backed up by reports from many of the industries served by fluid power technology that the same trend is holding course.  Construction equipment, Mining, Agriculture, Metalworking, and Material Handling equipment are all a growth phase that should continue as projected above.

That is really good news and the fact that any recession seen down the road will be very mild is even better news.  Of course the economy does follow patterns of growth and slowdowns and it is inevitable that we will experience a recession at some point.  Not having anything like the Great Recession on the horizon is welcome news.

The Conference is organized and conducted by the National Fluid Power Association.  You should visit their website for more information at

Monday, August 14, 2017

2017 IEOC

The annual Industry and Economic Outlook Conference operated but the National Fluid Power Association takes place this week at the Westin North Shore in Wheeling, IL.  The NFPA Education Foundation golf outing takes place this afternoon to actually kickoff the event.

The outing is followed by a reception today just to get attendees in the mood for two days of networking and presentation.  The Westin North Shore is a perfect location for the event and has been most accommodating for many years.

The presentations begin on Tuesday with opening remarks followed by IEOC favorite, Alan Beaulieu of the Institute for Trends Research.  His presentation is titled U.S. Market Outlook and its Effect on World Economies.

As always, the IEOC promises to be a benchmark event for the entire year.  I find myself quoting what I learn at the IEOC again and again.  For more information visit the NFPA website

Tuesday, August 8, 2017

Join Us in September

We have another great issue planned for the September 2017 issue of Fluid Power World.  As usual, we will be covering all of the fluid power bases with pneumatics, industrial fluid power, mobile hydraulics, a product focus, and our regular monthly departments.

Our Mobile Hydraulics feature article will take a look at the selection and function of reservoirs in mobile systems.  All mobile designers and maintainers should be interested in learning more from this content.

For our Pneumatics feature, we will be doing an overview of pneumatic component and system design with an article on Pneumatics 101.  It is always good to make sure that the basics are covered no matter how technically competent the members of our audience seem to be.

Bulk Handling Systems make up an area of industrial hydraulics that is certainly worthy of consideration in a feature article in this issue.  The power of fluid power gets the job done with accuracy.

The Product Focus in September will be on Hose and Fittings.  This is a broad and very important segment of all fluid power systems.  There are many considerations involved in selecting the proper fluid conveyance components.

Join us in our September issue with your ad.  The closing date for space reservations is August 31, 2017.  Please contact me for consultation about your marketing program.

Monday, August 7, 2017

Every Issue Matters

When our team of editors plans our Editorial Calendar for Fluid Power World for the coming year, several factors are considered.  The most important factor is aways our readers' interest.  We always strive to produce content that will be both informative and interesting to our readers.

We start with a basic outline of topics that will include mobile hydraulics, pneumatics, and industrial hydraulics.  We add to that a specific product spotlight every month.  In our September issue, for example, we feature mobile hydraulics in our planned feature, Reservoir Design For Mobile Systems.  Although this article will attempt to explain the function and importance of reservoirs, is should appeal to all mobile equipment designers and users.

Our Industrial feature for September will be Bulk Handling Applications.  Again, while the article will focus on a particular type of industrial application, it should attract the attention of all in-plant hydraulic and pneumatic designers and users.

Our Pneumatic feature will be more basic as it is titled Pneumatic Design 101.  This leaves our writers and editors open to capture and deliver content that is tutorial in nature and interesting to all pneumatic designers and users.

Our Product Focus for September will be Hydraulic Hose, Fittings and this is a very major product category for fluid power designers, maintainers, and users.  We will only focus on part to the technology but the subject is very broad and will attract the attention of all system designers and maintainers.  

All of this content will get posted to our websites, particularly Fluid Power World where all of our content gets syndicated.

If you are a subscriber to our magazine already, thanks for reading.  If you would like to subscribe, please visit our website for details.

Wednesday, August 2, 2017

Webinars, live and on demand

When Fluid Power World conducts a webinar on any topic, our audience gets to view it live and then also on demand from our website.

A little earlier this year, we presented a webinar on New Cylinder Optimization presented by the company System Seals.  In this webinar, the presenter, Kurt Sassmannshausen of System Seals, gave a presentation on new analytic tools that substantially extend reliability and increase equipment productivity.

One of our foundations at Fluid Power World is to offer our technical audience the opportunity to receive information in the way that they are most comfortable and our webinars are an example of that promise.  Visit Fluid Power World for more information about upcoming webinars.

If your company would like to present a webinar, please contact me at

Thursday, July 27, 2017

Increase Brand Awareness This Year

No matter how popular digital media and targeted digital programs become, brand awareness is still an integral part of growing a business.  We at Fluid Power World offer opportunities for companies of all sizes to grow brand awareness.

For those companies not currently involved in advertising with us, we still have plenty of time in 2017 to help your company to grow brand awareness.  We can do that with our three remaining print issues of Fluid Power World in September, November, and December.  We can also do that with our banner advertising program where we guarantee the number of impressions your banners will receive from our audience.

We have six websites that are growing in popularity that can all help to grow your company's brand awareness

Hey all fluid power marketers, don't let 2017 slip away with our growing your company's share of mind to fluid power buyers and specifiers all around the country.  Contact me for a special ad program designed to help your business to grow this year and get a competitive advantage for the future.