Michael Ference Fluid Power Marketing

We thank Donna Ritson for being a Keynote Speaker at our 2019 Fluid Power Technology Conference - Milwaukee. The title of Donna's talk at FPTC was The Evolution of Advanced Automation and this was a nice addition to our content in past events that focused more on hydraulics.  Donna has been a speaker at the NFPA Industry and Economic Outlook Conference and we were honored to have her speak at our event last month.  She was very well received by the audience. Here is a link to her entire presentation  as she presented it at FPTC.   Keep in mind that we have scheduled a second event this year at Cleveland State University in Cleveland on November 19-20, 2019.  Here is a link to our Conference Website  as it is being updated to include information about our November event.

Our biggest print issue of the year for Fluid Power World is our Fluid Power Handbook and it will be published in July this year.  As you may know, this issue is a very useful resource for technical information about a wide range of fluid power components. The main purpose of this issue is to provide our readers with some baseline information on the many components that make up a fluid power system, either hydraulic or pneumatic. Every issue of Fluid Power World and all of our online resources provide a steady offering of in-depth product explanations and application stories about fluid power systems.  But our Handbook provides needed content about the whole range of components making this our most popular issue of the year.  If you are not already subscribing to Fluid Power World but would like to start a free subscription, simply click here and follow the steps. If you would like me to send you our 2019 Fluid Power Handbook just send me a message to mference@wtw

We will be bringing our Fluid Power Technology Conference to the Wolstein Center at Cleveland State University in Cleveland, Ohio on November 19-20, 2019.  The same format that has successfully been used at MSOE in Milwaukee for the past few years will be used at CSU. Our upcoming Cleveland event will include two days of seminar sessions presented by our expert trainers and our exhibitor experts on various fluid power subjects.  We will also feature a keynote speaker to open the FPTC. I invite you to visit our website to register in the near future https://www.fluidpowertechconference.com Attendees can chose the sessions they wish to attend and then ask specific questions to the presenters at their respective booths.  This gives the presenters the opportunity to offer a solution to a fluid power applications and then customize that solution to the specific needs of an attendee. Join us for technical learning, networking, and more at the Fluid Power Technology C

We have some advertising options available from Fluid Power World to promote your company's participation in the 2020 IFPE Show.  Even though the event is scheduled for March 2020, many companies are investing a lot into making it a success and thus promoting in advance makes sense. Here are a few slides that explain our editorial preview of the 2020 IFPE.  Please contact me with any questions. We  will also be promoting IFPE with our special advertising package that I would like to tell you about.  Give me a call at 216-386-8903.

Our Biggest Issue of the Year!!! Our editors have provided some excellent content to our audience already this year!  The next big thing we have to offer is on the print side. Our July 2019 Issue will be our Annual  Fluid Power Handbook. Our editors do a really great job of reviewing and explaining how fluid power components work, what parameters are available, and how to apply them.  Because of this content, our  Fluid Power Handbook is the most useful fluid power reference guide available.   The closing date for advertising reservations is  June 30, 2019 and we can help you with ad production.  Please call or text me with any questions at 216-386-8903. Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power World, Design World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  This wide network allows our qualified technical audience of fluid power buyers and spec

Fluid Power World magazine and digital media network is owned and operated by WTWH Media and that is a big positive because of the investment in our brand by the parent company.  We started with a magazine, a few websites, and e-newsletters. We added custom content in the form of e-books and white papers, our event the Fluid Power Technology Conference, Lead Lift, and now AI for Marketing.  That latest addition takes the form of intent-based marketing or account-based marketing. By continuing to invest in products and services that drive traffic, recognition, and sales leads to our advertising customers, WTWH has stayed ahead of the innovation curve for business-to-business media and that is why the parent company is such a big positive. Our latest additions to the portfolio will require some explaining on my part.  If you are interested, I would like to schedule a Zoom Meeting with you.  Just let me know at mference@wtwhmedia.com   the Zoom Meeting is a great way to