The title of his presentation was "The Always Musical 'What If' Keynote Experience for Maximizing Opportunity and Experience. Some of the key takeaways from his presentation included the key question of What If? Writing music you can't play, and being a virtuoso. The What If portion of the talk challenges everyone to ask that question of themselves or their business. What if we could achieve - - - and then fill in the blank and work to achieve that stretch goal.
The challenge to write music you can't play, which Rayburn does regularly, is to set goals that you can't accomplish - at least until you make a plan to accomplish it. Set a goal and don't start with what is possible but with what is cool.
The virtuoso part challenges everyone to become the best that they can at whatever they do. Resolve to be your personal best and set about doing what it takes to get you there. Watching listening to Mike at the FPDA was really lots of fun. It was also very thought provoking. For more information about his approach, visit his website.