Thursday, July 28, 2016

The Value of Video

In the business-to-business marketing world, what is the value of technical product or application video?  My answer to that is simple, it is very important from the prospective that it offers potential customers the opportunity to learn about a company's products in yet a different way.

We embrace that concept here at WTWH Media and Fluid Power World.  Just check out our Video http://www.fluidpowerworld.com/fluid-power-world-videos/ to learn more.


We offer our clients several types of video options.  We do in-studio tutorial videos either with an interviewer or solo with the client doing the talking.  We also do product review videos with products and scripts presented by our editors.

We conduct many trade show videos because they provide a great setting for a video considering that products are usually on display and marketing people or technical experts are ready to talk.  Additionally, we do on location videos at clients plant locations.  You can find examples of all of these types of videos in our Video Library.

I found a very interesting blog post on B2B Marketing that gives several interesting and useful tips on how to do successful videos.  Take a look and let me know if Fluid Power World and WTWH Media can help you with your next promotional video.








https://www.b2bmarketing.net/en-gb/resources/blog/how-make-more-engaging-and-shareable-video-content-b2b-marketing

Tuesday, July 26, 2016

Our Tenth Anniversary!!!

My how time flies!  It seems like just a few years ago that we started Fluid Power World magazine and digital media network ... well that is actually true, we did start it in 2014.  But, our parent company, WTWH Media LLC did start 10 years ago in 2006.

Therefore, all of the magazines at our company are joining the party with Design World, our very first publication to celebrate our tenth anniversary!




I will be getting more details out about this event but two very important issues will be forthcoming.  The October issue of Design World and the November issue of Fluid Power World will be our anniversary issues.  Thus, we will be announcing special advertising offers as well as editorial opportunities.  Not only will we be looking back over the past 10 years to see how far technology has come, but we will be asking about the next 10 years with such questions as:

1.  What technologies will change manufacturing for the better in the next 10 years?

2.  What do you think will be the next big thing in manufacturing?

3.  What has surprised you most about your business over the 10 years?

Give it some thought, we may be asking you.


Monday, July 25, 2016

The Value of Print Media

I have been involved in the Business-to-Business media, also know as B2B, for a long time.  I started in print media only and then moved to print and digital, and then to print, digital, and custom, and then to who knows where.

My point is that media consumption in the B2B world continues to evolve.  The way that engineers, in my case, consume media continues to change and that is why Fluid Power World offers our audience media content in many forms.  Our digital network now includes six websites and e-newsletters that report in one way or another on fluid power technology.

We offer custom media in the form of webinars and e-based content, and now an in-person event called the Fluid Power Technology Conference.  All of this still leaves open the question of "What is the value of print media in today's business world?"  I cannot completely and accurately answer that question because the value has always been very hard to measure.

I direct your attention to this article that I found on the Beasley website titled Why Print Advertising Still Works (in a Digital Age).  The author gives some compelling reasons why print advertising still works very effectively.  I recommend print advertising to all of my clients because I believe that it works also.

There are some ways to track the effectiveness of print advertising and I found this interesting article on the Small Business Trends website titled "Yes, You Can Track Print Advertising Using Google Analytics" and I invite you to read it for more information.  A big part of justifying print advertising is looking at the audience and deciding if the members are the right one for the advertisers message.  If they are, then "a number" of them will see the advertisers' message.

For as long as print advertising has existed, this has been the rule and it still holds true today.  With the addition of digital media to an advertising plan, the advertiser now has many more tools to reach the target audience.  Additionally, digital media gives more opportunity for feedback through impressions and clicks.

The short answer in my opinion is"Yes, print media still offers lots of value to advertisers."

Friday, July 22, 2016

What about the fluid power economy?

Would you like to know more about the performance of the economy involving machinery and equipment powered by fluid power systems, both hydraulic and pneumatic?  Would you like to know more about what to expect in the next 12 months and beyond?

If the answer to either or both questions is YES, you should consider attending the 2016 Industry and Economic Outlook Conference by the NFPA.


Over the years, I have found this to be one of the most informative events available to industry professionals looking to learn more about our economy to aid in planning their own budgets.  For more information about the event, please click here.


The event will feature IEOC favorites such as Alan Beaulieu, Eli Lustgarten, and Jim Meil.  On the NFPA website, you will find a full list of speakers and sessions.

Fluid Power World is very proud to once again be a GOLD sponsor of the event!




Thursday, July 21, 2016

Three more in 2016

We have three remaining print issues scheduled for Fluid Power World this year.  The next issue will be published in August and I have described that here in this blog in the recent past.  I know it is still just mid-Summer but it is not too early to start talking about September and November.

Here are the lineups for those issues:

September will feature:

Mobile:  Construction Equipment
Industrial:  High-Speed Industrial Applications
Pneumatic:  Packaging Machinery
PackExpo Preview
Product Focus:  Pneumatic Valves

and November

Mobile:  Maintaining Mobile Hydraulic Systems
Industrial:  Hydraulic Efficiency
Pneumatic:  Focus on Vacuum
Product Focus:  Hose and Tubing

If your company sells fluid power components to Design Engineers, Maintenance Professionals, or into the Supply Chain, consider advertising in Fluid Power World  in 2016.  Please contact me with any questions.

Wednesday, July 20, 2016

Seals for Fluid Power Applications

Seals are used in virtually all fluid power applications making them a vital part of every system.  The importance of proper sealing for a fluid power system is a big part of why we launched our new website and e-newsletter titled Sealing & Contamination Control Tips.  It give our audience a unique forum for all matters involving fluid power sealing.


If you are a system designer, repair and maintenance professional, or are involved in the supply chain, please check out our new website.  If your company makes sealing products, please send us press releases and application success stories to post on our website.

On another note involving seals, we will be hosting a webinar on August 16, 2016 on the subject of sealing for fluid power.  You can register for free by clicking here.




Tuesday, July 19, 2016

Fluid Power Safety

Our 2016 Fluid Power Handbook contains updates on fluid power components to offer our audience a guide to making the best selections.  While safety is obviously not a component, it is an important enough of a topic that we give it a separate section in this edition.



We are very interested in more contributions about the topic of fluid power safety.  We invite all component and system users and designers to send us their safety stories.


Monday, July 18, 2016

The content goes on and on

If you have not yet had a chance to review our 2016 Fluid Power Handbook, then you should take a look.  Click here for the digital edition.



We have updates and descriptions on 12 pneumatic categories including Air Brakes and Clutches, Air Dryers, Air Springs, and Compact Cylinders.  There are updates and descriptions on 20 hydraulic categories including Accumulators, Bar Stock, Filters, and Fittings.

It could take you all year to read the entire thing.  Not really but you should keep the print issue all year and refer to it often as ... the content goes on and on!

Tuesday, July 12, 2016

What do you know about gauges?



Regardless of what you already know or would like to know, our Fluid Power Handbook offers you an update on gauges used in fluid power systems.  Without pressure gauges, fluid power systems would be both unpredictable and unreliable.  Read more in our Fluid Power Handbook.


This issue is our regular June issue of Fluid Power World but it is our Handbook issue.  It features explanations on a wide variety of fluid power components.  So, whether you are a seasoned veteran of fluid power technology or a student, there is a benefit to this issue for you!


Monday, July 11, 2016

What is the state of green?

Where are we with green technology in fluid power?  If you would like to learn more about that subject, I refer you to our 2016 Fluid Power Handbook.  Starting on page 6 you will find an article titled Fluid Power Fights Back. by our Associate Editor, Mike Santora.


In this article, Mike draws on the expertise of some industry professionals for their insight on the subject.  I think that you will be surprised on how far our industry has come in the area of clean and efficient operation of machinery both in the plant and in the field.

This issue is our annual Fluid Power Handbook containing many pages of tutorial type content on all types of fluid power components.  This is a keeper for engineers and other technical people looking to learn more about components or just brush up on the technology.  If you are a subscriber, this issue has already arrived in your mailbox.  

If you are not a subscriber but would like to be, just visit our website and sign up today.  Let me know if you would like me to send you a copy of our 2016 Fluid Power Handbook.

Thursday, July 7, 2016

An improving second half of 2016

At Fluid Power World, we report on complete fluid power systems and all of the components involved to make them work.  The only way to design, maintain, and operate an efficient and productive machine or vehicle is by understanding the whole system. 

All of our excellent content furthers the fluid power education of our audience members.  Your advertising embedded in our content is the very best way to raise the awareness of your company and brand.  We will also generate sales leads for your sales team through our network.

We offer a unique approach to marketing your products to our engineering audience using print and digital media to surround our reader/user with excellent content received in the method of delivery that they prefer including print, digital, or both. Our upcoming August issue will feature mining equipment, in-plant hydraulics, pneumatic system design, sensors for fluid power and much more.

Our digital network includes six websites and e-newsletters.  The content that we publish is leveraged across all of our media outlets.

We will deliver measurable results with our digital network with impressions, clicks, and sales leads.  Our webinars, white papers, e-books, e-blasts, and videos will extend your digital reach to a qualified audience of engineering and technical experts.

Take advantage of a fluid power industry that will be improving in the second half of 2016 because of growing markets.  Let me put together a media package that will increase your brand awareness while generating sales leads.


Wednesday, July 6, 2016

A Very Special Marketing Opportunity

Fluid Power World is able to offer companies involved with hydraulic filtration and cleanliness a very special opportunity.  It is a three-part marketing plan.

1.  Webinars - We have two scheduled editorial webinars this Fall dealing with these subjects with sponsorship spaces available.

October 16, 2016 - Dealing With Contamination -  Part 1
December 16, 2016 Solutions for Contamination - Part 2

With our editorial webinars, our sponsors receive an informational slide within the webinar, a logo promoting the sponsors on all of the e-blast promotion, and the leads generated from the webinars.

2.  New Website - Our Sealing & Contamination Control Tips website has been launched and it features everything our audience will need to know about keeping systems clean and sealed.  If your company makes seals or filtration components, please send us your press releases and case histories for posting.


3.  New e-newsletter - In conjunction with our new website, we will also be launching a new Sealing & Contamination Control Tips e-newsletter.  It will contain the same great content as our new website.

This is a great three-part plan to reach our audience members interested in sealing and filtration with your sales message.  If your company participates in this plan, you will be increasing brand awareness while generating sales leads.

Please contact me for more information at mference@wtwhmedia.com





Tuesday, July 5, 2016

Starting the second half

I have been away from my blog for several days ... it has been a very exciting time of the year, especially in Cleveland, Ohio.  One of our sports teams, the Cleveland Cavaliers are the NBA Champions, our first championship in a major sport in 52 years!

Also, I hope that everyone enjoyed a safe and fun Independence day weekend.  Same for my friends in Canada last Friday on Canada Day!

Now, its time to get down to business for the second half of 2016.  I am still hopeful for a recovery for the fluid power industry this year and continuing into the next two years.  That is what I learned should be true from the recent NFPA economic update webcast.

To kickoff the second half, I present you with the 2016 Fluid Power Handbook.


This graphically pleasant edition is one of our best issues to date for Fluid Power World.  I invite you to click and enjoy.  You will find updates on fluid power components of all types put into terms that make our audience members' job easier.  If you like what you find in this issue, please consider subscribing by going to our Fluid Power World website.