Michael Ference Fluid Power Marketing

 Our YouTube Live Video Training continues on Tuesday, August 25, 2020 with a new session presented by Carl Dyke of CD Industrial. Load Sensing Pumps will be the feature and our sponsor is Oilgear.  You can sign up for this free session at this link .  You can also access all of the previous YouTube Live sessions at this link. This is a great way to learn from an expert while sitting right at you own desk.  This doesn't replace face-to-face learning but it is the next best thing.  Check it out.

 All of our Fluid Power Technology Conference sessions will be posted for on-demand viewing.   Follow this link We will e adding to this content every other week giving our website some fantastic content for our audiences.  Please take a look and let us know what you think of it. This page will be an excellent new resource because it brings the expertise of our Fluid Power Technology Conference to our website.  Also, please join our next session on Septsmber 1, 2020 presented by Panolin Here is a link where you can register for free.

 Our next session of the Fluid Power Technology Conference Virtual Series continues on Tuesday, August 18, 2020 with an excellent presentation by Donna Ritson of DDR Communication. This session is sponsored by Bimba and our presenter, Donna, will share many insights about the food packaging and processing business.  She has presented at our Conference in the past and has been very well received by our audience.  We expect the same for the virtual session. Click here to register for free.

Sign up today for our free webinar on hydraulic hose assemblies.   Here is a link. Our sponsors are Tribute and Tompkins Industries.  Our presenter is Josh Cosford of Higginson Equipment who has presented several past webinars and has conducted sessions in our Fluid Power Technology Conference both in-person and virtual.  

The next print magazine issue of Fluid Power World is scheduled for October.  Here is the lineup of editorial features that we have planned: Mobile Application:  Construction Equipment Whether the application is roads or buildings, residential or commercial, fluid power plays a big role in construction. Metal working, forming, and bending Here is an update on this industrial application of fluid power systems.  Many machine tools are driven by fluid power technology. Pneumatics in Medical Applications This is a continually growing market because of the many innovations to improve service to people.  Because of this, the medical market continues to grow for fluid power sales. Product Focus:   Hydraulic Hose and Manifolds The closing date for reserving advertising space is September 30, 2020.  Please contact me if you would like to discuss this issue further. We have several other advertising options available too.

 Fluid Power World will offer our advertising clients many opportunities to increase their brand awareness while generating sales leads.  Our 2021 Media Guide is now available and you can request and download it from this link We have a great print publication that is also delivered digitally.  Our websites have great traffic and our lead generating options offer many ways to get sales leads from our audience. For events, we will continue to offer our Fluid Power Technology Conference Virtual Series and our YouTube Learning Channel.  Contact us for more information or let me know when we can schedule a Zoom Meeting to discuss 2021.

We have another new session to add to our on-demand Fluid Power Technology Conference Virtual Series. Click here to access this session and our previous two sessions. Also, please come back to our live sessions on August 18, 2020 where Donna Ritson of DDR Communications will present Trends and Advances in Food Packaging and Processing.  We hope to see you there.

At 2:00 EDT on Tuesday, August 4, 2020 we will offer our latest session in our Fluid Power Technology Conference Virtual Series. Right after the presentation, we will host a Question & Answer session with our speaker, Tom Wanke.  This is a great opportunity for our audience members to have their questions answered.  The process is simple.  Just join the session, turn on your camera and audio, and ask your follow up question. Join the conversation and be a part of our discussion of Pump and Motor Efficiencies.  Your questions are important, so join in!

We have had many challenges to the business world in 2020 with the pandemic, economic downturn, and violence.  It has been a difficult year to say the least. Many companies in the fluid power world provide components and related products that are essential to keep our world going.  In my conversations with many of our advertising customers, I have learned that they are all doing their best to keep things going.   Crops still need to be planted, fertilized, and harvested.  Food still needs to be distributed to the public through various means of transportation and material handling.  Roads and bridges are being repaired all over the country.  Buildings are still being build.  Trash is collected. Fluid power makes a significant contribution to the medical field through the use of pneumatics.  Products are manufactured in plants with the use of pneumatic systems.  Innovative products continue to roll out from fluid power companies with many more in the works. While the overall economic nu