Michael Ference Fluid Power Marketing

Coming in August Fluid Power World We have some great second half plans for 2018 at Fluid Power World magazine and digital media network.   Of course, our print magazine has some very interesting and informative content planned for the year.   In our August issue, we will feature Agricultural Applications.   This market has remained a vital user group for all types of hydraulic components. On the industrial side, Machine Tools remain significant users of fluid power components and designers continue to seek ways to make machinery more efficient and productive.   Our August issue will feature Machine Tools .   On the pneumatic front, Packaging Machinery remains a major market and thus our editors will review some interesting applications in August. Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power World, Design World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control

We have several interesting ways to send our audience content sponsored by your company.  It could be in the form of a white paper, webinar, e-book, e-blast, or video.  Or it could be all of the above. Think about all of the excellent topics involving fluid power components and systems and the many considerations for clean, safe, efficient operation of those systems.  From proper contamination control to sealing considerations.  Selecting the right cylinder for the job or smart hoses are always to important topics. If your company has solutions to any fluid power design or maintenance considerations, then perhaps we can leverage that expertise of yours to generate interest in your company and products some valuable sales leads.  The process for putting sponsored content together is fairly simple.  You write the story and we edit the content.  We send it our to our 40,000 opt-in audience members and they decide if they are interested. Here is a link to our White Papers websit

Next up in our line of Fluid Power World webinars in 2018 will be Selecting and Sizing Proper Fittings in August.  After a very successful Load Sensing Hydraulics webinar conducted early this month, we are excited to present this new topic in April. In case you are not familiar with our webinar series, may I direct you to our webinar page on our Fluid Power World website.  There you will find several webinars that are archived and available for viewing on-demand.  You will also be able to register shortly for the August fittings webinar. We believe in the importance of fittings in any hydraulic or pneumatic system and that is why we devote pages to this topic in our annual Fluid Power Handbook as well as application stories in many issues of Fluid Power World magazine. We also have an entire website devoted to fittings, hoses, couplings, and all fluid power connectors called Hose Assembly Tips . I invite you to visit that website  often for answers about

Fluid Power World offers our advertisers many opportunities to finish 2018 strong.  I know that it is only mid-year but now is the time to plan for a prosperous second half.  We have three excellent print issues including August, October, and December.  Here is what we have planned: August Fluid Power World Agricultural Equipment Fluid power systems play a vital role in helping farmers to keep the world’s population fed.   Here is an examination of some applications. Machine Tools One of the largest markets for industrial hydraulic and pneumatic components is machine tools. Packaging Applications Getting products to market in a clean, safe, and attractive package is a key function of packaging and pneumatics plays a big role. Product Focus: Gauges and Filters Gauges help machine operators to maintain optimal performance and filters keep the fluid clean . Advertising closing date July 31, 2018 October Fluid Power World

Today, Fluid Power World conducted a webinar titled Load Sense Hydraulics Simplified.  If you had a chance to attend, I am sure you will agree that it was very informative.  Our presenter, Carl Dyke, always does a super job with our webinars. All of our webinars are hosted on our Fluid Power World website for quite a long time.  If you did not have the chance to attend today, here is the link for the on demand webinar   After viewing this webinar, you will be able to: Describe load sense system functions Explain basic setup and adjustment procedures Determine the type of load sense fault that may be occurring Check out this and all of our Fluid Power Webinars.  Like our print and online content, webinars will inform and educate you on all matters relating to fluid power technology.

If you have been reading Fluid Power World for any amount of time, you know that we cover mobile hydraulic technology regularly in the magazine.  Coming in our August and December issues of Fluid Power World , we will have a spotlight on Agricultural Equipment and Mining Equipment respectively. On the agricultural side, fluid power systems play a vital role in helping farmers to keep the world's population fed.  In August, our editors will take a look at some interesting applications.  On the mining side the power and force needed in very harsh environments such as mines, can best be achieved through the use of hydraulics.  This market has shown signs of recovery and we will take a look at some applications in December. We also have a website titled Mobile Hydraulic Tips and it is dedicated to mobile technology across all mobile markets.  Here is a link   We update this website regularly with press releases about mobile components as well as application stories in all of

At Fluid Power World , we have many tools to help our clients to send their product information and sales message to interested prospective customers as well as existing customers.  The best usage of our services is to package together the right combination of media tools to optimize your marketing efforts. It all starts with our print magazine Every issue is full of interesting and informative fluid power content.  Our readers keep coming back because of the quality of the content.  We offer seven issues per year and they are all balanced in topics to include pneumatics, mobile hydraulics, industrial hydraulics, and product spotlights. We offer five websites Included in this mix are Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, Sealing & Contamination Tips, and Hose Assembly Tips.  If your company sells fluid power components, there is a place for your product information and banner advertising on our websites. Five e-newsletters are sent out every

And that is exactly what an integrated marketing program from Fluid Power World will help your company to avoid. Through a regular program of print ads, web ads, e-newsletters, e-blasts, webinar sponsorships, social media management, and PPC management, we will help your company to refresh your marketing efforts during the Summer. Just as a refreshing glass of lemonade helps you to enjoy the Summer heat, an ad program with us will help your company to endure any market challenges. Please take a look at our many opportunities that, when combined at any level, forms a powerful method of putting your sales message into the hands of buyers and specifers of fluid power components and systems. In the same way, let’s work together to celebrate a refreshed approach to promoting your interesting product and capabilities information about your company in the many markets covered by our media programs. I invite you to connect with me at any time for consultation on the integrate