Sunday, August 31, 2014

Happy Labor Day Fluid Power Workers

On this Labor Day Weekend 2014, I acknowledge all workers in the fluid power industry.  That includes all workers at companies that make fluid power components including engineers, management, support teams, and manufacturing.  It takes a team to produce quality components and these individuals have kept our industry strong.

I also acknowledge everyone in the supply chain including sales professionals representing component manufacturers, distributor sales and management, and independent representatives.  I also include anyone involved in sales of fluid power components and related products in any way.

Happy Labor Day to all professionals who buy and specify fluid power components too!  That includes OEM Design Engineers, Maintenance Personnel, and all involved in the selection and application of fluid power technology.  I include everyone who touches the fluid power industry in every way including all workers in the industry from the shop floor to the design desk to the administrative offices.

These are the people of our industry work and make it great!  Happy Labor Day!

Friday, August 29, 2014

2015 ...

... will be here soon.  I would like to let all fluid power component manufacturers know that I can help you to increase brand awareness, increase web traffic, generate qualified leads, and grow your business in 2015.

I have the very best fluid power media available to all marketers of fluid power component with Fluid Power World, Design World, and our digital network.

I would like to speak to you about an integrated advertising package that will accomplish all of the above.  Please give me a call to set up discussion at 408-769-1188 or e-mail me at

I look forward to working with you.  In the mean time, please enjoy the rest of 2014!

Thursday, August 28, 2014

There is a lot to like about WTWH Media LLC

I am so grateful to be working at WTWH Media LLC and representing Fluid Power World and Design World.

There is a lot to like.  And I love it.

First and foremost, we have a fantastic management team.  Thank you Scott, Mike, and Marshall for your leadership and vision.  It is an honor to work for you!  Second, we have a creative, energetic, fun, and friendly team.  It is a pleasure to work with them!

We also have wonderful media products that really deliver great results for our customers.  Our editorial team is highly qualified and respected.  Our support team is superb.

If I can help you with your 2015 Marketing Plans, I would love to do that.  I have a really super team behind me so I know that I am best equipped to serve your needs.  Just give me a call at 408-769-1188 or e-mail me at

More from It's All Marketing

On August 26th we held our first Marketing Summit called It's All Marketing at First Energy Stadium in Cleveland, OH home of WTWH Media LLC.  Now, we did not need the 72,000 seats at First Energy, just the club level room for our hundred or so guests.

This one-day event featured several speakers who offered insights on various aspects of marketing in the current environment.  One of our speakers was Carlos Hidalgo, CEO & Principal of ANNUITAS. His topic was Building the Right Strategy to Ensure Marketing Automation Success.

Here were some of my key takeaways from Carlos:

  • 58% of Business-to-Business (B2B) buyers spend more time researching their purchases than last year
  • 41% of B2B buyers stated that they waited longer to initiate contact with a vendor
  • 34% of B2B buyers indicated the number of team members involved in a purchase has increased
  • 57% of the B2B purchase process was complete before buyers engaged with a vendor
Now these facts relate to the main theme of the presentation that marketers need to build a strategy using marketing automation to deal with the changing environment.   The talk by Carlos went on to clearly explain how this can be accomplished.  For more information about what ANNUITAS can do to help your company, I will send you to their website.

We at WTWH can help you with the above four points as well.  If B2B buyers are putting in more up-front work into buying decisions, you as a marketing of components need to communicate as much and as early in the buying cycle as possible to your prospective buyers.  I can help you with that, give me a call at 408-769-1188.

Wednesday, August 27, 2014

Adapters for Hydraulic Systems

Here is a link to a post about metric adapters from Tompkins Industries from Fluid Power World.  This is our newest website and it was launched in conjunction with our print magazine by the same name.

You can subscribe to our print or digital edition by accessing the subscription link on our website.  This site will be full of content about hydraulics, pneumatics, and hose accessories.  While we have separate websites for each topic, they are all connected to our main website Fluid Power World.

You will find new content every day on our websites.  If your company is a manufacture of any type of fluid power component, like Tompkins, just send us your press release so that we can post it on our websites for our very qualified fluid power audience.

Learn from Josh Cosford at Fluid Power World

It is great to have Josh as a regular contributor to Fluid Power World.  Not only is Josh a very good writer and a knowledgable fluid power professional, he is obviously passionate about fluid power technology, as are we.

Check out this latest post by Josh on Mobile Hydraulic Tips.  You can read his column in every print and digital issue as well.  Having great content is very important but having a real interest in the industry is equally essential to a great magazine or website on fluid power.  Thanks for your contributions Josh.

Tuesday, August 26, 2014

Content Marketing

One of the speakers at "It's All Marketing" presented by WTWH Media LLC is Joe Pulizzi of the Content Marketing Institite.  He does a great job of defining content marketing and explains how and why it can work for your company.

If you have a chance, read his book Epic Content Marketing.  One of the topics he covered was social media.  He asked the question, why are you using each channel.  He challenges each person to understand why they are using FaceBook or Twitter before they do any more content.

He recommends that all content creators creat a Content Marketing Mission Statement.  This was part of Joe's five elements of content marketing.  Joe is a great speaker and if you get a chance to attend the Content Marketing World event, I recommend it.