Thursday, April 17, 2014

Fluid Power Professionals' Day

Thank you International Fluid Power Society (IFPS) for declaring June 19th as Fluid Power Professionals' Day.  It will be a day to celebrate the usage of hydraulic and pneumatic technology wherever it is used.  Donna Pollander of IFPS states that "The industry is filled with engineers, mechanics, technicians, and specialists who work with fluid power every day."

For more information about the new Fluid Power Professionals' Day go to the IFPS website at

Design World will be celebrating fluid power in the month of June with our Fluid Power Handbook.  This annual publication offers our audience tutorials on fluid power technology to continue and further their understanding of fluid power technology.

If your company manufactures and/or sells fluid power components in the U.S., join us in this annual fluid power issue by reserving your advertising.  The closing date for ad reservations is May 2, 2014. Please contact me for details at

Tuesday, April 15, 2014

Promoting With Video

One of the ways that you can promote your company's products is through the use of video.  In the day of YouTube, video has become a very popular way to communicate ideas and detailed information.

If your company sells fluid power components of any kind, video will work well in  your promotion plan.  When I say video, I am referring to one- to two-minute clips that tell a little about your company and then show your product and some of its features.

At Design World, we have an online video feature called Engineering Watch where we feature hundreds of videos that are made to assist Design Engineers in their understanding of all types of components including fluid power technology.

Additionally, each of our e-newsletters features a video.  This is a unique delivery method for engineering videos that are targeted to the audience of the particular e-newsletter such as pneumatics or mobile hydraulics.

We also have the capability of taking and editing engineering videos and we have done many.  If you would like more information on how to use our video option, please contact me.

Friday, April 11, 2014

Making the Right Connections at 30

2014 marks the 30th Anniversary for NAHAD, the Association for Hose and Accessory Distribution. For more information about the association, click here.  NAHAD remains the place to make the right connections because their annual convention is always well attended and full of great events, speakers, and networking.

The NAHAD Annual Convention will be held on April 26-30, 2014 at the JW Marriott Desert Ridge Resort & Spa.  One of the highlights of the convention is always the closing reception and this year, the featured entertainer will be singer, songwriter Michael Martin Murphey.

It promises to be a fun and informative four days.  The keynote speaker on Sunday is Eric Greitens who is the author of The Heart and the Fist where he shares the fundamental philosophies of his life's work.  Eric is a Rhodes and Truman Scholar, a humanitarian volunteer, and a United States Navy SEAL.  I am sure that he will have the attention of his audience.

If your company makes or sells hose, fittings, assemblies, couplings, or any type of fluid connector, you should check out NAHAD.  It the place to make the right connections.

Wednesday, April 9, 2014

Increase Brand Awareness

If your company is interested in increasing the brand awareness of your company and fluid power products, I can help you.  If you would like to generate qualified sales leads in the process, please contact me by e-mail at or call me at 408-769-1188.

With our new network of Design World and Fluid Power World we have a "can't miss" opportunity for fluid power companies to be seen, recognized, and contacted for the product offerings that they have available to industry.

Not only do we have an excellent circulation to fluid power buyers, we have a really strong editorial content package to offer.  We still have some time because our 2014 Fluid Power Handbook will be published in June.

I would like to put together a package of information that will help your company to grow your business in 2014.  Now is a good time.  Please give me a call.

Monday, April 7, 2014

Saying It Right Matters

If you have read my blog posts before, you know that I am a strong believer in reading and learning to help your business skills.  I have a great new resource that I am using and it is the public library.

The latest book that I found on the library list is titled Say It Right the First Time by Loretta Malandro and, while I am in the early chapters, I can tell you that this author has some great advice.  She talks about management communication and office and work environment.

A great work environment does involve good communication.  Inspiring positive action goes a long way toward driving an organization to success.  It also encourages employees to use discretionary effort in their careers, great for the company.

I encourage everyone, owners, managers, and employees to check out this book.  If really offers some very sound advice on building and operating a very successful business.  Whether you are a manufacturer or a distributor or a service company,  your employees are valuable assets and this book sheds light on that key understanding.

Saturday, April 5, 2014


One way to multi-task and learn while getting exercise is by listening to podcasts.  If you have a smart phone, just go to iTunes and look for free podcasts.

I listened to one today that was titled Success from the TED Radio Hour.  In the program, several experts on the subject gave a perspective of what it means to find success.

Give it a try!

Friday, April 4, 2014

Digging Deeper on Unemployment

We often hear that the unemployment rate is a key indicator for our economy and I believe that it is.  However, the unemployment/employment rate is a rather complicated issue.  For more insight on the subject click here.

It is an article that explains a little more about what the numbers actually mean and I found it on Twitter from the Wall Street Journal.  I have found WSJ to be a great resource over the years on all matters involving business and our economy.

Take into account also that our employment landscape in America has changed.  We need to retrain workers and educate students to enter the workforce in the manufacturing world.  There are many needs in our country for trained machinists and other technical workers.

So, the unemployment factor is best understood in the context of our potential workforce and their training and expectations.  I believe the situation will get better as more companies onshore manufacturing and the trend is more widely known.

In the fluid power world, I have heard of many needs by companies for technical workers.  Our NFPA is addressing the issue with a workforce training initiative.  We are working on it but it will take time.