Wednesday, June 28, 2017

Here is an example of Hose Assembly Tips

Take a look at this post


This is the kind of information that you will find on our Hose Assembly Tips website.  If you think that this is helpful information, then please visit and come back again.  Also, please consider signing up for our Hose Assembly Tips e-newsletter.

You can do so at this link.

Monday, June 26, 2017

Making the Right Connections

This phrase has been used a lot, especially by me.  But it does a good job of describing our Hose Assembly Tips website and e-newsletter, and how these communication vehicles work to deliver useful and interesting content about hose assemblies to our qualified audience.


For all manufacturers of hydraulic hose, pneumatic tubing, fittings, quick-acting couplings, hose wraps, crimpers, hose cutters, and all related products, please send us your press releases and success stories to post on our website.  Since this website was launched in 2014, it has grown in visitors and page views because of the content found there.

For all users of the above products, feel free also to send us case studies of how your company applied these components in unique and interesting ways.  All of this content will then get picked up in our monthly Hose Assembly Tips e-newsletter.


I invite everyone with an interest in hose assemblies to sign up for our e-newsletter at this location


Thursday, June 22, 2017

Clean and leak free

Isn't that what every hydraulic system designer and machined operator wants for their hydraulic system?


While a perfectly leak-free system may be difficult to achieve and completely clean fluid is difficult to maintain, there are many stories about how to be successful at both missions.  That is why we created this website Sealing & Contamination Control Tips  The idea is for our advertisers and our audience to share success stories.

These stories are posted to this new website and then pushed out through our Sealing & Contamination Control Tips e-newsletter to interested users.  So, feel free to share your sealing and filtration success stories with us so that we can make them known throughout the industry.


Tuesday, June 13, 2017

Join Us in August

We have another great issue planned for the August 2017 issue of Fluid Power World.  As usual, we will be covering all of the fluid power bases with pneumatics, industrial fluid power, mobile hydraulics, a product focus, and our regular monthly departments.

Fluid Power in Utility Equipment represents an important segment of mobile hydraulics that is very similar to construction equipment.  Consider all of the mobile vehicles used to maintain utilities across America and you will get a feel for the size of this market.  Our August issue will feature an application story on this mobile market.  We will also preview the ICUEE Show that serves the utility equipment market.

Packaging is, of course, a very major segment of the overall pneumatics user market and our editors will take a look at pneumatic applications used to package goods for many end-use markets.  The PackExpo Show will take place in September and our August issue will preview that show.

Efficient designs are most beneficial for in-plant fluid power systems.  This issue will examine how to best utilize space available to accommodate the power of fluid power systems in a very efficient way.

The Product Focus in August will be on Accumulators and Air Intensifiers.  When an application, either hydraulic or pneumatic, calls for increased pressures, these two components are called into action.


Join us in our August issue with your ad.  The closing date for space reservations is July 31, 2017.  Please contact me for consultation about your marketing program.

Monday, June 12, 2017

A New Opportunity With Video

At Fluid Power World, we have developed a new opportunity involving video sponsorship.  We have a complete list of videos that we will be rolling out on YouTube, the second largest search engine for all content.

Here is a sample of one of those videos https://www.youtube.com/watch?v=zQo8HYLY9K4&feature=youtu.be



Each one of these videos will have one exclusive sponsor   Your company can sponsor a video on your area of expertise for one full year and you can contact me at mference@wtwhmedia.com for pricing.  Through our e-blasts, we will guarantee 2,500 views on your video.



We have the capability to do videos for every fluid power component category from gear pumps to hose to cylinders to FRLs.  We will put together a tutorial video on the topic and host it on our website and YouTube with your company logo listed on the video for your sponsorship.

Tuesday, June 6, 2017

What do the next few years look like for fluid power?

As a member of the NFPA, I regularly take in their quarterly economic webcasts presented by the Institute for Trends Research also known as ITR.  You may be familiar with their most familiar faces, Alan and Brian Beaulieu, who regularly educate and entertain the audience at the NFPA's Industry and Economic Outlook Conference.

By the way, if you have attended in the past or are interested in attending this year, the registration is now open at NFPA.  I highly recommend this event to anyone with a business interest in the fluid power industry and the many markets served by fluid power technology.

At the end of May, the update was done by Chris Steel, an economist at ITR and I would like to share a little of what he presented.  Overall, it looks like the remainder of 2017 and all of 2018 will be good years for our industry.  We may be looking at a minor recession in 2019, however.

The forecast for the fluid power industry is positive for this year and next year with a dip in 2019 and this holds true for fluid power in general as well as hydraulic and pneumatic shipments.  The downturn should be brief and mild.

It appears that several of our end use markets will follow the general macroeconomic trend of an upturn then a downturn.  This includes construction machinery, agricultural machinery, and material handling.  With that being said, Chris offered some suggestions on how to deal with the coming years.

Included were understanding your markets and where they are in their cycles, beware of the tightening labor market, retain your "A" players, and follow the leading indicators.  Before any recession might set in, some other suggestions were to consider acquisitions, conserve cash, and budget for rising wages.

Considering the depth of the past rescissions, this can be taken as good news viewing the big picture. If any of the major markets for fluid power components stay strong, we may see even more positive news.  For example, an infrastructure spending bill should help road construction machinery in the coming years.

Now is still a good time to continue promoting your company and your products.  We at Fluid Power World can certainly help you with that.  Just contact me anytime for consultation.

Tuesday, May 23, 2017

BINGO

When I was younger, I swore that I would never play Bingo like senior citizens did.  It just seemed like a very passive activity with little or no value to it.

I must admit, my mind has changed and I actually like playing Bingo now.  It must be a sign of age...

We played in interesting type of Bingo at the 2017 Fluid Power Technology Conference held last week at the Milwaukee School of Engineering.  We issued a sheet of paper to every attendee with a matrix of logos of all of our sponsors for the event.  They were asked to visit every booth and ask for a sticker with a corresponding logo from the sponsor.


Every booth exhibitor was given stickers to hand out to anyone who visited their booth.  When the attendee's sheet was completely covered with stickers that matched every logo, that sheet was entered into a drawing for an iPad.  

At the very end of the event, I had the honor of announcing our winner.  The winner didn't even have to shout BINGO!