Friday, October 13, 2017

Would you like to learn more about cylinders?

We currently have an on-demand webinar on our Fluid Power World website about hydraulic cylinders and I invite you to take a look.

Here is a link for you to register for this free webinar.  At Fluid Power World, we produce and promote educational webinars on a regular basis.  Take a look.

Tuesday, October 10, 2017

We can do more with video

I may have mentioned this before but WTWH Media is very strong in the area of video production.  We can tell a company's story very well with video that is posted on our website, on YouTube, and in our e-newsletters.

From videos done at trade shows

to videos done in our studio

to videos done on location

our video team offers professional technical video production combined with expert fluid power editing to help our clients to tell their story through video.  We surround our audience with content including print, web, e-newletters, webinars, and videos and let them select the format they choose to learn from.  I invite you to visit our video library at this link to view what we have to offer.

If your company is interested in contributing to our video library through new video done by our team, please contact me.

Friday, October 6, 2017

Good for two more years

Well, another successful ICUEE Show has been concluded.  For a long time, I have been telling fluid power industry professionals about this trade show in Louisville that has lots of fluid power components and related products on display.  This year was no exception.  It is right up there with the OTC Show as one of the best displays of fluid power technology next to the IFPE Show.

In case you are not familiar with this great event it is the International Construction & Utility Equipment Exposition.  It is an indoor/outdoor event similar to ConExpo but the focus of the ICUEE is, of course, machinery and equipment used by utilities of all types including power companies and municipalities.  Here is a link to their website.

Unfortunately, if you missed the show this week, you will have to wait another two years for the next show in 2019 in Louisville, KY.  In addition to the many fluid power components and controls on display at the show, there was lots of equipment and systems to see.

I wish that I took more photos and videos to relay the experience of ICUEE 2017!  So I will just tell you that if your company is involved in hydraulic components and systems used in mobile equipment and you are looking for a place to display your products, consider the 2019 ICUEE.  If you are involved with the design and operation of mobile hydraulic systems, put it on your calendar.  But you will have to wait two more years.

Monday, October 2, 2017

Digital Media Network

I professionally refer to myself as the Publisher of Fluid Power World Magazine and digital media network.  Well, what exactly is a digital media network?

Let me explain how it is evolving.  At WTWH Media, our philosophy is to reach our audience of engineering and other technical professionals with useful and interesting fluid power content in the format that they prefer to receive it.  It starts with our print publication, Fluid Power World, with seven issues published and mailed to our audience.

That print edition gets mailed out to about 13,000 qualified readers but it is also sent out digitally to another 80,000 or so digital recipients and that is the start of our "digital media network."  Every reader on that list can access every issue of the print magazine and make inquiries directly to our advertisers.

With regard to content, let's take a step back an look at our five websites:  Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  We receive lots of great content from many sources including manufacturers, distributors, OEMs, users, educators, and more.  All of that great content is posted on our websites where it becomes available for pick up in our magazine or in our five monthly e-newsletters with the same titles.

Now, there is also content that appears first in our magazine or in our e-newsletters, but for the most part, content enters our "digital media network" through our five websites.  Then it is sent to an audience of close to 50,000 people on our e-newsletter subscriber lists.

Add to that mix, our Social Media Network where the content is promoted on Twitter, Facebook, and LinkedIn by our social media marketing team and the content gets spread even further.  Then some of the content is used in our webinars, e-books, and e-blasts to spread the word.

All of the press releases, product tutorials, and end-use application stories are available in-print and online and promoted through our e-newsletters and social media network.  That is what I mean when I refer to our digital media network.  

Our advertisers can take advantage of this wide-reaching network by using an integrated advertising program that utilizes print ads, web banners, and e-mail based ads.  We can even manage your social media participation.  Our network is wide reaching and it will produce results for your company.  Please contact me if you would like further explanation.

Friday, September 29, 2017

Mike Rayburn at FPDA 2017

The closing session at the 2017 NFPA/ISD Summit in Nashville was presented by a very interesting speaker named Mike Rayburn.  You may have heard of him as he is a well-known Comedian, Guitarist, and Keynote Speaker.  He illustrates his message using laughter and his amazing guitar.  For more information about Mike Rayburn, just visit his website.

The title of his presentation was "The Always Musical 'What If' Keynote Experience for Maximizing Opportunity and Experience.  Some of the key takeaways from his presentation included the key question of What If? Writing music you can't play, and being a virtuoso.  The What If portion of the talk challenges everyone to ask that question of themselves or their business.  What if we could achieve  - - - and then fill in the blank and work to achieve that stretch goal.  

The challenge to write music you can't play, which Rayburn does regularly, is to set goals that you can't accomplish - at least until you make a plan to accomplish it.  Set a goal and don't start with what is possible but with what is cool.

The virtuoso part challenges everyone to become the best that they can at whatever they do.  Resolve to be your personal best and set about doing what it takes to get you there.  Watching listening to Mike at the FPDA was really lots of fun.  It was also very thought provoking.  For more information about his approach, visit his website.

Thursday, September 28, 2017

Tools of the Trade

I have heard a lot of discussion this week at the FPDA/ISD Summit about the future of sales and the supply chain.  One of the topics within that discussion is about using technology to communicate, including social media.  In the past, face-to-face selling and follow ups by phone and mail were the standard.  Those were the tools of the trade for field sales people in most every industry.

Obviously, things have changed and continue to change in the area of communication.  I have even heard that communication trends have changed the actual need for field sales representatives.  Outside of serving existing customers, some experts feel that the value of face-go-face selling is declining, especially because so many people prefer to be contacted electronically.

When I started in the business world several decades ago, the briefcase and telephone were two of the key tools of the trade for sales people.

Ok, I am really dating myself here but you get the point.  For many years, sales people functioned without constant communication.  Now, with the proliferation of "communicate 24/7 devices" the game has changed dramatically and will continue to change.

That evolution includes much more than smart phones and tablets.  Now for salespeople to be more effective in communicating to their clients and prospects, social media has become prominent.  My own network includes Twitter, LinkedIn, and Facebook.

So as things continue to change, my advice to everyone involved in marketing and sales is to stay up to date with all of the technology used to communicate, tools of the trade.  One key point that I would like to make is that each new addition to our communication tools does not replace or eliminate the old.

While I do not exactly carry the traditional briefcase, I do carry a backpack (probably a little out of date) and I have used the cell phone more than a desk phone.

Tools of the trade have changed.  What is next?  Any ideas?

Tuesday, September 26, 2017

Amplify Your Future - FPDA 2017

The 2017 Fluid Power Distributor Association / International Sealing Distribution Association Joint Industry Summit is taking place at the Music City Center in Nashville.  With over 250 attendees, this year's event has grown to a very robust position thanks to the leadership of both associations.

After a wonderful Welcome Reception at the Country Music Hall of Fame in downtown Nashville, the event kicked off with a presentation titled Economic Outlook for 2017 and Beyond by economist Chris Kuehl on Monday morning.  In this session, Dr. Kuehl discussed key indicators for the economy such as capacity utilization, the PMI index for optimism, and the Credit Managers' Index, a new one to me.

Next on the Monday agenda were two UID-In-A-Day sessions by Mike Marks and Don Buttrey.  Marks, of Indian River Consulting Group, addressed how distributors must move quickly to address today's challenges.  He talked about innovation sand how the game continues to change.  His session offered strategies for dealing with external changes and threats and referred the audience to a book titled Business Model Generation:  A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder 
Buttrey Sales Professional Training, Inc. gave a very interesting and informative session about Vital Planning Regimens for Sales Professionals and The Sell Process.  He talked about tactical selling and focusing on the customer.

On Tuesday morning, a lively panel discussion considered Facing the Forces of Change:  Navigating the Seas of Disruption where they current sales technology, social media, Amazon and more.

This has been a very successful Summit and I congratulate the organizers at FPDA and ISD for all of their efforts in putting together a meaningful and fun event.  Next year, the Summit will be held in Lake Tahoe at the Resort at Squaw Creek.  For more information visit their website.