Friday, December 19, 2014

Thinking About February @FluidPowerWorld

One of the top three markets for pneumatic components is automation equipment.  In our upcoming February 2015 issue, that will be the focus as we review specific applications where air power is used to make manufacturing and assembly easier and more reliable.

On the in-plant side, industrial hydraulics continues to be a best design choice for many plant applications.  In this issue, we will highlight how hydraulics are most effectively used in energy applications.  In addition to our feature articles, our readers will be able to learn from a variety of great departments that review energy efficiency, maintenance, safety, training, and much more.  Details are enclosed.

After a very successful launch in 2014, Fluid Power World begins its second year of providing engineering buyers and supply chain professionals with in-depth content on all aspects of fluid power systems.  In order for them to best understand fluid power systems, a publication that covers the entire systems as well as specific components is the best choice for information for buyers and specifiers.  In 2015, that choice is Fluid Power World.

Join us in our February 2015 issue with your advertising.  Our print and digital edition will be received by over 30,000 potential buyers for your products.  I would like to partner with your for success in 2015, by putting together the best advertising package possible.  Please contact me for details.

Our advertising space reservation closing date for our February issue is January 20, 2015.  Reserve your ad space today.

Thursday, December 18, 2014

Coming in February

I know that it is not the end of 2014 yet and we are indeed still working on our January 2015 issue of Design World and Fluid Power World.  With that being said, I still want to tell you about our upcoming February 2015 issue.

In a nutshell, it will be packed with great fluid power content from cover to cover.  It starts with our coverage of a very important mobile hydraulics market, that being mining equipment.  In this section, we will review a transport vehicle and how the hydraulic systems make it very reliable.  For more information on all mobile hydraulic applications and components, refer to MobileHydraulicTips.

We pick up with Pneumatics in Automation, a top-three pneumatics market.  In this feature, we will review the benefits of using pneumatic systems to make automation simple and reliable.  For additional content on pneumatics, you can refer to PneumaticTips right now.

Energy is always going to be a big concern and in our February issue, we will take a look at hydraulics in wind turbines among other industrial applications.  Every issue will feature industrial hydraulics as does FluidPowerWorld.

In keeping with our ongoing mission to include valuable content in our magazine on Hose Assemblies, we will examine hose construction in February.  Again, you can access great HoseAssembyTips on our newest website.

Of course you can register for regular monthly e-newsletters on all of the above topics on our website registration page.  We will deliver great content to your inbox regularly.  Also, visit FPW's circulation page to subscribe to Fluid Power World.

Tuesday, December 16, 2014

Always Align

The A in SNAP Selling by best-selling author, Jill Konrath, stands for align.  She advises sales people to always align business objectives with core beliefs.  Its about making people want to work with you.

It helps to represent a company that falls in line with your own personal core beliefs.  Selling what you believe in gives you an advantage.  Being able to align your goals with the goals of your customer is a formula for success.

It doesn't take long for a buyer to realize that you are only in it for the quick sell and not really concerned about their long term business strategy and success.  Therefore aligning with your customer's needs is a key to excellent sales strategy.

In the fluid power supply chain, having direct sales representative and distributor sales people representing your products is a great way for fluid power component manufacturers to align with customer needs and strategies.  Having a sales force that understands the customer is not only an advantage but a necessity.

Aligning with custom objectives takes a lot of effort.  Knowing what is going on in the industry is a start and that is where we help fluid power professionals.  Our magazine and websites Fluid Power World, Pneumatic Tips, Mobile Hydraulic Tips, and Hose Assembly Tips offer our audience a steady flow of great fluid power content and information.  We also produce monthly e-newsletters on each of these topics.

If you are interested in subscribing to our magazine or e-newsletters, please visit Fluid Power World where you will find a subscription page.  Please contact me if you have any questions at

Thursday, December 11, 2014

sNap Part 2

Be iNvaluable is what author Jill Konrath advises in her book Snap Selling.  Since modern buyers are overwhelmed on the job, a salesperson needs to be a unique resource to their clients.

Wow, I love that one.  Knowing all about your customers and being an expert on their core business is essential for success today.  It takes time and study to be an expert on any subject and one of the keys to making that impression is that it must be genuine.  You cannot fool your customers for very long, if at all, so don't even try to.

Today, Fluid Power World is an expert source of fluid power information to the marketplace.  We have relevant content delivered to an audience of engineering decision makers.  Our websites and e-newsletters take the message even further.

I would like to work with your company for success in sales, increased market share, and strategic brand awareness in 2015.  Whether I am an expert or not, I can offer you expert assistance in reaching your goals.  Please call me at 408-769-1188.

Wednesday, December 10, 2014

SNAP Selling

You may have heard the term KISS when it refers to sales.  It stands for Keep It Simple Salesman and I first heard it on an audio program from the late Zig Ziglar.  That is good advice for sales professionals and it still applies as much today as ever.

I just started listening to another audio program by Jill Konrath titled SNAP selling and, what do you know, the S in SNAP stands for Simple.  Jill advises sales professionals to keep it Simple.  Today's buyers are so busy and it makes sense to make your sale message easy to understand.

I like what I have heard so far and will be posting more about this audio book.  If your company sells fluid power components, keep your message to your end users, OEMs, and distributors simple.

Make it easy for them to buy from your company.  One way to make your message clear and easy to understand is by sending us your product information so that we can post it on our websites including Mobile Hydraulic Tips and Fluid Power World.  We will help you to keep your message simple.

Tuesday, December 9, 2014

Take Leadership

Leadership in Engineering is our focus for January 2015 at Fluid Power World and Design World.  Our readers will be receiving a fantastic resource for engineering leadership with our January 2015 issue.

Not only will this issue be full of great engineering articles and ads but all of our advertisers will be profiled in this issue as well.  If you are a reader, you will want to make sure to look for and keep this issue.  If you are an advertiser, you will want to get your ad space reserved and Profile Page put together.

All companies are leaders in some aspect of their business.  Our January Leadership Issue calls attention to that leadership in our many profile pages included.

Even though the issue is mailed and delivered via e-mail in January, it is a keeper for the whole year.  Where else can an engineer get this much information about prospective suppers in open place?  

If you would like more information about our January Leadership issue, please contact me at

Tuesday, December 2, 2014

There is a lot to know about B2B media

Page views, clicks, CTR ... I have written about it all before.  It is all good because now there are many ways to get your sales message out to the audience you want to reach.  There are also many ways to measure the effectiveness of your ads.

While analytics tell the science of the subject, they don't really tell the art of it.  If you are an advertiser and you are trying to reach a target audience with your sales message, I believe it is most important that your message reach that audience.

A very targeted magazine, such as Fluid Power World, reaches an audience of fluid power buyers and specifiers, a key audience for any marketing of components.  The content is 100% fluid power, again a key indicator for success for your advertising message.   I still believe that your ads are best seen in a targeted magazine.

On the digital side, we have may more measurement tools at our reach for measuring the "effectiveness" of your ads.  We can tell you how many saw the ad, we can tell you how many clicked on the ad, what the averages are for views and clicks, and what the "bounce rate" is.

That is the science of this business.  The art of this business happens when a reader - either on paper or on the screen - sees an idea, presented by a marketer, and contacts that marketer to find out if they can do business.  And they do.

How do your measure that?  It is not easy but it happens.  Let's make it happen big time in 2015!