Monday, February 8, 2016

Investing in People

What does that mean, Invest in People?  Well, it means a lot of things.  When you think of investing, you generally think of placing money into something.  Well, this is true for people too.  We can certainly invest in our family members, we can help those in need, and we can certainly help public causes like taxes for education.  Those things are all a part of investing in people.

Equally important or maybe more so is the investment of time.  Giving your time to those who need it is a huge investment in people.  This is especially true when you feel that you have the need to do something else with your time.  Maybe you have another agenda.  Not only does that investment of time help the other person, it helps you.

There is more though.  Investing your confidence in others iis priceless.  Being able to offer encourgement to others is an investment in people.  Building up rather than tearing down, offering support rather than envy and confrontation are forms of investing.

Investing in people could very well be your best investment.  Whether you are a manager or a co-worker, investing in those you work with will pay dividends for both you and the other person.

At Fluid Power World, our company, WTWH Media LLC, has invested in us and in our business.  We continue to invest our time and talents to the magazine and digital network and to each other.  I hope that you are currently reading our magazine and using our digital network.  If not, let me know if I can help you to get started.

Friday, February 5, 2016

2016 Fluid Power Technical Conference

Networking, prospective new customers, creating content for multi-purposing.  These are three good reasons why a marketer of fluid power components and related products should participate in our new 2016 Fluid Power Technical Conference.

The event will take place on June 21 and 22 at the Milwaukee School of Engineering.  This two-day event will give marketers an opportunity to meet prospective new customers from both the OEM and aftermarkets sides of the business.  There will be expert presentations given by Tom Wanke of MSOE and Carl Dyke of the CD Industrial Group.

In addition, all exhibitors will have the opportunity to address our audience from the FPTC Stage.  The content presented by our exhibitors can be multi-purposed in the form of white papers and video done by our video team.

If you would like more information, please contact me at

Thursday, February 4, 2016


I have written about this book before, called Knock Your Socks Off Service.  I have revisited it several times and each time I learn more.  Being in a service mode with customers is common sense but this book makes many points about how to best carry that out.

Being in service mode all the time is really difficult and is probably only possible if you incorporate that into your way of living.  If you make it a regular practice of making service to others a way of life, then Knock Your Socks Performance not only becomes possible but it comes naturally.

This is not to say that the content of this book is not important, it is very important.  Day-to-day practices of providing excellent service to others requires attention to details of personality,  use of words in conversation, readiness to serve, and a variety of other characteristics and practices.

Incorporating service, Knock Your Socks Off Service, into your standards of living can lead to using this approach toward everyone and every situation.  This will not only benefit everyone you contact but you as well.

Even though our markets for fluid power have been challenged over the past year of so, maintaining a policy of excellent service still applies as a standard practice.  When things improve, the companies who have continued to provide excellent service will benefit even more than their competitors who do not.

Wednesday, February 3, 2016

An update on Fluid Power World webinars

As I have posted before, we have a great series of very informative webinars scheduled for 2016 presented by Fluid Power World.  The first will be presented to our qualified fluid power audience on February 16, 2016 and the topic is Understanding Hydraulic Pump Designs.  The presenter is Fluid Power World contributor, Josh Cosford.

We already have may registered viewers of this webinar but you still have time to register, click here. Our sponsor for this first webinar of the year is Servo Kinetics and we thank them for their sponsorship.  Visit their website for more information about the company and their products.

Next up on our series schedule is proper hose assembly guidelines -  also presented by Josh Cosford.  We are looking for some sponsors of this event.  If you are interested, please contact me at  

Tuesday, February 2, 2016

Our Readers are off to a great start in 2016

The January 2016 issue of Design World has been delivered to our readers and it may take them a long time to get through all of the information.  The issue is 492 pages long!  Here is a link to the digital edition. 

Many of our fluid power advertisers start the year with an ad in this issue.  Those advertisers also feature a full-page profile of their company.  Lots of great information for our readers who are off to a great start in 2016.

Friday, January 29, 2016

Join Us in March

Here is our feature editorial lineup for our March 2016 issue of Fluid Power World.

Mobile Hydraulics in Forestry Equipment
There are many great mobile markets for hydraulic components and systems.  Forestry remains a significant user of rugged hydraulics fit for the environment of harvesting lumber.

Offshore Applications
While the energy markets in North America remain a challenge due to low oil prices, this market still consumes lots of fluid power components.  We will review applications and preview the Offshore Technology Conference

Pneumatics in Packaging
Packaging equipment remains one of the largest consumers of pneumatic components and systems.  This article will review how to optimize designs of packaging equipment with pneumatics.

Our product focus in March will be on gages in fluid power systems.  Monitoring of pressures and flows is very important to maximize the effectiveness of any system.

Advertising Closing Date:  February 20, 2016

If your company sells fluid power components, systems, and related technology, I hope you will consider joining us as an advertiser in March.  We also have a very robust digital network including custom products.  Please contact me for more information.

Understanding Pump Designs

Would you like to attend a free webinar on the subject of hydraulic pump designs?  Hydraulic machines are nothing without their hydraulic pumps. In this webinar, Josh Cosford describe the basic operation of a hydraulic pump. Josh describes the various types of hydraulic pumps available, as well as the merits and disadvantages to each design.  Josh is a regular contributor to Fluid Power World magazine.

Here is a link to the registration page

If hydraulic pumps are part of your OEM designs or if you repair and replace hydraulic pumps, this very informational webinar will be of interest to you.  I thank our sponsor for the webinar, Servo Kinetics.

If your company would like to sponsor one of our remaining five editorial webinars, please let me know.  In the meantime, I hope that you will register and enjoy Understanding Hydraulic Pump Designs.