Thursday, December 14, 2017

Robots for Everyone

I am no technological expert about robots, but I have listened to several presentations about the subject of robotics, artificial intelligence, and all of the technologies in between.  Our company, WTWH Media has become very involved in this technology with the acquisition of our website The Robot Report.


I know that robotics is a market for fluid power components but, not being a technology expert, I am not clear of the volume of components sold into this market.  So we may have some synergy here with this new venture and I will look forward to any opportunities to utilize this new property for our fluid power customers.

This new business sector also has an event titled Robotics Summit & Showcase and the first event will be held in May 2018.  Here is a link to the event website.



I would like to hear any feedback on fluid power in robotics.  What I have heard is that robotics are being used in manufacturing, material handling, and even in consumer applications.  As companies seek competitive advantages in the manufacturing and logistics fields, robotics continue to grow in usage.

I know that historically both hydraulics and pneumatics have been used in robotics.  Also, some fluid power distributors have become involved in the distribution of robotic products.  I see the whole integration of robotics continuing to grow

Monday, December 11, 2017

... and generating sales leads

If you have seen my sales presentation, you know that I promote Building Brand Awareness while Generating Sales Leads ...


Does that look familiar?  Well, our capability to generate sales leads for our advertisers is better than ever.  With our five e-newsletters, e-blasts, white papers, e-books, and webinars, we can help your company to take advantage of the current upturn in the fluid power industry.

Even if we do not get to speak before the end of this year, we can reconvene in 2018 to discuss ways that our network will help your company to increase sales and market share in the new year!

Friday, December 8, 2017

Women in Fluid Power

The National Fluid Power Association NFPA, wrapped up its regional meeting series this week with the Chicago area meeting held at Moraine Valley Community College in Palos Hills, IL.  For more information about 2018 regional meetings please visit their website.  It was a very nice event with two excellent speakers.



Tamima Farooqui is the Job Resource Specialist at the college and she gave a very thorough overview on what kinds of jobs technical students are seeking and how they can best assimilate into the workforce.  She gave some background on the type of training and counseling they receive at Moraine Valley.  

The second speaker, Neil Barker, Associate Professor of Integrated Systems Technology furthered the notion of a diverse workforce.  He gave some great insights into the technical training and career aspirations of their technical students.  Later, Neil gave a tour of their new fluid power lab.

Near the end of her presentation, Tamima touched on the subject of a diverse workforce and the phrase that caught my attention was Women in Fluid Power, although she may not have said that directly.  The reason that concept is particularly interesting to me is that we at Fluid Power World are planning such a session at our upcoming Fluid Power Technology Conference taking place in Milwaukee at MSOE on May 15-16, 2018.  Here is a link to our website.


Having been involved in this fluid power industry for many years, I am aware that women have indeed played an important role in many areas from managers to engineers to technicians.  At our panel discussion, we hope to further shed light on the role of women in fluid power and, hopefully, encourage more women to get involved in the technology.

If you have any ideas along these lines, I would like to hear from you as we are putting this session together now.  If you would like to know more about attending the 2018 Fluid Power Technology Conference, please click on the link above.

Thursday, November 30, 2017

Why Care About Compressed Air?

Well, we at Fluid Power World do care about compressed air.  In fact, we have an entire website and e-newsletter dedicated to compressed air called Pneumatic Tips in each case.

 We are very fortunate at FPW to have an excellent Contributing Editor on the subject of compressed air and his name is Ron Marshall and he is a consultant with the Compressed Air Challenge.  Ron writes column in every issue of FPW titled Energy Efficiency and I invite you to read that on our website or in our magazine.


In adding to our offering of great editorial content, we produced a webinar recently titled Compressed air optimization:  Solving your system problems in an energy efficient way by the very same expert, Ron Marshall.  

You can access this webinar at your convenience on-demand by following this link:  Compressed Air Optimization  It is free to view and you can do this from your own computer on your time.

I invite you to register and watch this very interesting and very informative webinar for free.  Let me know what you think.



Monday, November 27, 2017

Being A Media Veteran

Being a media veteran has its pros and cons, mostly pros.  By having many years of experience as a media professional in the fluid power industry, I have some unique insights into what works in terms of media strategy.

I can simplify my advice in one sentence.  Try all forms of media as your budget allows.  We believe here at WTWH Media, parent company of Fluid Power World, that the ways that engineers and other technical people consume information has forever changed and it continues to evolve.


That is why our magazine and digital media network offer so many opportunities for our advertisers to send their sales message to our readers and audience.  We connect the two in many ways.  I always advise my clients to use multiple platforms to reach their target audience and that includes print, web, digital, custom. and in-person.

Guess what.  Fluid Power World offers all of those platforms to marketers of fluid power components.  All we really need to do to craft a successful media program is to pick the right amount of each.  



Let's make 2018 a great year for your company by applying our solutions to your needs.  Please contact me at mference@wtwhmedia.com for the best solutions.

As for the cons ...  I see that what we at Fluid Power World and WTWH Media have to offer to our clients as the best solution for everyone.  As you know if you are in the field of sales, not everyone agrees with your solution all the time.  But I really do believe in what we are doing for our clients!


Tuesday, November 21, 2017

A Busy Time of the Year

I have probably written this before but this is a very busy time of the year.  Let alone the preparation and celebration of the holidays, this is a hectic time for media professionals.

First of all, I wish all of my readers and all of my customers a Very Happy Thanksgiving.


I appreciate anyone who takes the time to read my posts.  I always try to share useful content that is in some way centered around the fluid power industry and all of the markets served.  If you are a regular reader, thank you for your support!!!

If you are a customer of Fluid Power World, thank you so much for making this magazine and digital media network a big success.  Please let me know how I can serve you best in the coming year!

It remains a very busy time though because most of my customers are preparing their 2018 marketing programs now and I have attempted to contact everyone who might be interested in advertising in 2018.  If you have any questions regarding how we can increase your brand awareness while generating sales leads, please send me a message at mference@wtwhmedia.com

Monday, November 6, 2017

Finish 2017 Strong

This year has been a fairly good one for the fluid power industry.  Some companies may say that it has been a very good year!

We still have one more print issue of Fluid Power World coming up and that is our December issue.  I invite all of our advertisers and prospective advertisers to finish the year strong with a special advertising package that I have put together.

Here is our lineup :

Mobile Hydraulics – Construction Equipment, the largest user of hydraulics will be examined here.  There are many interesting stories involving construction equipment and a new chapter will be unveiled in December.
Pneumatics  - Packaging equipment designs are studied in this issue.  Packaging equipment represents one of the biggest users of pneumatic components.
Industrial Systems – Integrating IoT with fluid power systems for maximum performance is the planned topic.  The Internet of Things offers efficiency and productivity for fluid power systems.
Product FocusPneumatic cylinders and hydraulic pumps will  be explained in this issue.

Please contact me about our special package that will help your company to finish the year strong!