Monday, September 22, 2014

Surrounding the Engineer With Information

One of the basic foundations of WTWH Media, home of Fluid Power World, is that we surround our engineering readers with information and deliver it in a format they prefer.  That includes our print magazines like Fluid Power World and Design World.  

We also serve our readers with five websites and five accompanying e-newsletters.  We have our two main horizontal websites Design World and Fluid Power World as well as our vertical websites Mobile Hydraulic Tips, Pneumatic Tips, and Hose Assembly Tips.  Each vertical technology has a monthly e-newsletter as well.

I think that the key word is serve because our content serves our readers as well as our advertisers.  Readers get great content on their own terms and advertisers have access to those engineering specialists while they are interested.

Let me know if I can put together and advertising program for you for 2015 as I reach out for success!

Friday, September 19, 2014

Engineers Like Content

The magazines and digital networks that I represent, Fluid Power World and Design World are read and used by engineers and other technical people who are actively seeing new information.  I think that it is safe to say that technical professionals like engineers and technicians like to receive information that will help them to design and operate machinery in the best way possible.

They turn to us for content.  That is why your ads in our magazines, e-newsletters, and on our websites are seen by readers who are seeking useful content.  They come to us for content and we deliver them your product information and value propositions.  We have standard ways to reach your best prospects.

Let's take that a step further.  How about a white paper or an e-book.  If you have a white paper,

let us put it on our websites, gate it, and gather leads for your company.  It is really simple because you already have the content and we can help you to get it into the hands of your prospective customers, anywhere in the world.

If you do not have a white paper, let us write or assemble a Tech Tip e-book for you

post it on our websites, gate it, and let it generate leads for your company.  Either way, we can draw attention to your content through the use of single source e-mail messages or e-newsletters.  It is a very effective way to generate interest in your products and company.

Let me know if we can work together on this by contacting me at

Thursday, September 18, 2014

Thank You for Your Support

We are off to a great start with our new magazine and digital network called Fluid Power World.  We thank all of our advertisers and readers and WTWH Media staff who have been responsible for this successful launch.

I look forward to a great 2015 with new issues to serve our clients, new content to serve our audience, and working with our team to create excellent opportunities.  Our magazine will expand to five regular issues plus a Leadership issue in January and our Fluid Power Handbook in June.

Please contact me to discuss how we can partner for success in 2015.  I can be reached at

Wednesday, September 17, 2014

Controls for Mobile Hydraulics

Our website Mobile Hydraulic Tips offers our fluid power audience lots of information loaded on a regular basis.  We currently are featuring a product from NOSHOK, a compact OEM temperature transmitter. 

I invite you to visit our Mobile Hydraulic Tips website and see this product review and the many that we have featured and save for all products that serve the mobile hydraulic markets, including construction equipment, agricultural equipment, and more.

If your company makes components and related products for mobile systems, please send them to us for posting on our website.  You can send them directly to me at

There are no ski lifts in the ocean

I love snow skiing.  It is lots of fun.  It helps one to enjoy the winter very much.

Recently, I tried surfing, at a very novice level mind you.  Being a skier, I thought that I might have a chance with balancing on the board.  What I did not account for was getting out to where you start.  You have to fight the waves just to get there and for a beginner, that could be a problem.

I had a lot of fun trying it with my co-workers at WTWH Media, home of Fluid Power World.  This was a great team building exercise with a great team.  There are no ski lifts in the ocean :(

Tuesday, September 16, 2014

Speaking well and nurturing relationships

I do a lot of reading and listening for business.  I have had a great run recently with three books, two read and one listened to.  I have mentioned at least one of them before but they bear repeating.

Its Not Just Who You Know by Tommy Spaulding reveals a lot about the importance of relationships and that includes in business.  Treating everyone as important and working to be of service in every relationship really works.

Pitch Perfect Say it Right the First Time by Bill McGowan taught me a lot about the importance of speaking well and using the right words.  This too is important to every business and personal relationship.

Now I am working on Never Eat Alone by Keith Ferrazzi where the importance of every relationship is discussed.  Again, nurturing relationships is key to both your personal life and profession.  Keep on  learning a working on yourself.

Friday, September 12, 2014

Reaching Out for Success in 2015

We at WTWH Media have great resources for helping your company to increase brand awareness while generating qualified sales leads.  I am reaching out to you so that we can set up an in-person meeting, phone meeting, or GoTo Meeting in the next two months.

I really believe that I can help your fluid power company.  Please give me a call at 408-769-1188 to set up a meeting.

Thank you
Michael Ference
Fluid Power World - Design World