Tuesday, March 14, 2017

Best IFPE Ever

Last week, I attended my tenth IFPE Show out of the eleven that have taken place.  My simple takeaway ... this was the best one ever.


As in the past, IFPE 2017 took place at the massive Las Vegas Convention Center and was held in conjunction with the ConExpo/ConAgg Show, an overwhelmingly large event itself.  The IFPE was staged on the second floor of the very nice and very large South Hall with hundreds of great exhibits.

Why was this the best ever ... at least from my prospective?  Well, I had a tremendous opportunity to meet with many existing advertising customers while meeting many new prospective customers as well.  There was a wide array of mostly hydraulic technology on display at the event and many educational opportunities available to all attendees.

I had the opportunity to spend time with many of our customers and attend one amazing hospitality party given by one of them.  This event offers many networking opportunities.

Additionally, Las Vegas is a great place to hold such a large show because of their capacity to do so both in terms of exhibit space as well as accommodations.


Our group mostly stayed at Paris Las Vegas which was both convenient and comfortable.  The monorail system in Las Vegas is a great way to move large numbers of people into and out of the Convention Center.  However, there were some delays due to the immense crowds.  The monorail connects directly with Paris.

Another aspect of IFPE 2017 that made it great for me was the fantastic team that I work with.  I thank our editors Paul, Mary, and Ken for their coverage of as many exhibitors as possible.  Thanks also to Jen, Marshall, Garrett, Mike, Derek, Brad, and Tom for their excellent efforts at the event.  Our Social Media Manager, Josh, attended his first IFPE and go to meet and hold discussions with many of our advertisers at the show.  This was a great opportunity for him to get a crash course in fluid power.

All in all, the best IFPE ever!


Thursday, March 2, 2017

Registration is Now Open

Click on the link below to register for our Fluid Power Technology Conference being held in Milwaukee in May.



Wednesday, March 1, 2017

A big year for fluid power events

2017 is a really big year for fluid power events!  It starts with the 2017 IFPE/ConExpo ConAg Show in Las Vegas.  This is the biggest fluid power event in North America.


With over 450 exhibitors, this gathering of fluid power exhibitors will attract tens of thousands of visitors in the South Hall of the Las Vegas Convention Center.

The very next week, the city of Indianapolis will host the NTEA Work Truck Show, the must attend event for the work truck industry.  For more information, visit their website.


Next on the list of events is not an actual trade show but an association conference with a trade show embedded within the event.  It is the NAHAD Annual Meeting & Convention being held April 2-6, 2017 at the JW Marriott Hill Country Resort in San Antonio, Texas.  Of course NAHAD stands for the Association for Hose and Accessories Distribution and the attendees are both hose and accessory distributors and manufacturers.  Click here for more information.


Then on May 1-4, the annual huge event for the oil and gas industry called OTC 2017 is scheduled for the NRG Park in Houston.  This show actually has lots of fluid power exhibitors because oil and gas is a very significant market for fluid power technology. 


If you are interested in attending this great show in Houston, here is more information.

I will be writing about more fluid power events in 2017 in coming posts but for now, this is a LOT of information.  Our Fluid Power Technology Conference is scheduled for May 16-17, 2017 and I will be adding lots of content about that.





Thursday, February 23, 2017

Join us in April ... coming real soon

Every issue of Fluid Power World magazine is full of great content about system design, maintenance, component selection, and much more.  Our articles really help our OEM and aftermarket readers on the job with explanations of systems and components as well as success stories.

In April, we will discuss Mobile Hydraulics in Mining Applications where hydraulics meet the challenge of very demanding and harsh environments.  Having more information about component selection for mining applications is certainly important to our mobile audience.

On the industrial side, our editors will take a look at Offshore Applications in preparation for the always-important Offshore Tech Conference held in Houston in May.  With energy pricing somewhat stabilized, this market has become settled for component suppliers.

2016 Preview


Food Processing Equipment will be the focus of our pneumatic feature in April.  Pneumatic systems are used in the processing as well as packaging of all types of foods.  Our April Product Focus will examine the types and usages for Vacuum Transducers, a sensing device for vacuum systems.

Join us with your product advertising in April.  Our closing date for ad materials will be March 30.  Please contact me if you have any questions.


Let’s make 2017 a great year!

Tuesday, February 21, 2017

Check out this video about our Fluid Power Technology Conference


Sponsor a solution

I have described our upcoming Fluid Power Technology Conference in many ways to prospective exhibitors and sponsors.  Here is one of the best and it is simple ... Sponsor a solution!

Every fluid power component manufacturer and distributor offers solutions to their customers.  If they did not, they would not be in business, right?

On May 16-17, 2017, Fluid Power World will be hosting our annual Fluid Power Technology Conference at the Kern Center at MSOE.  This two-day event is seminar-based with some of the sessions being presented by fluid power educators and some by the exhibitors.

If your company chooses to exhibit at the event, then you also have the opportunity to present  your company's solution or solutions to our audience of qualified fluid power product buyers.  Think of what specialty you can present to this audience, is it proper filtration? sealing? cylinder sizing? use of quick couplings?

There are many considerations for designing and maintaining an optimal fluid power system.  If you choose to participate in this event, you will have the opportunity to sponsor one of the solutions that our audience is seeking.


We are interested in your solution.  Let me know if you are interested in sponsoring and sharing.

Thursday, February 16, 2017

Why Should I Advertise?

That is a question that I have handled for many years from my clients and prospects.  To me, the answer is obvious, to grow your company's and product's brand awareness.

If we at Fluid Power World can share your sales message with a qualified audience of buyers and potential buyers, then we have accomplished that job of increasing brand awareness.  But it has to be done over time and with regular frequency.













So to me, this is a simple question.  Why advertise ... to grow your business.  Please contact me for help.  mference@wtwhmedia.com