Wednesday, August 24, 2016

A new beginning

I never get tired of seeing a brand new issue of our magazine, Fluid Power World, for the first time.  Today was that day for our August issue.


This issue feature some very important information from our advertisers.  Every ad contains a message that is helpful to designers and maintenance people working with fluid power systems.  So, to gain and hold an advantage for your company's machinery both OEM and aftermarket, check out our issues regularly.

The main feature articles are: 

Industrial Hydraulics - How does water glycol fluid affect hydraulic seals?

Sensors - Using your senses to better understand your system

Pneumatics - Right-sized cylinders ensure performance and efficiency

Mobile Hydraulics - Pilot systems for mining shovels - also the cover story

If you are not yet subscribing to Fluid Power World and you find this lineup of articles to be interesting, then please visit our subscription page of our website to order your free subscription today.

Thursday, August 18, 2016

What does it all mean?

I heard a lot of economic news and evaluation this week specifically regarding the fluid power industry and all of the markets served.  I attended the 2016 Industry and Economic Outlook Conference presented by the National Fluid Power Association.  What are my key takeaways and what does it all mean?



Well, let's start with the key takeaways

2016 has been a fairly soft year for all of fluid power with some negatives in mining and oil & gas dragging things down

US Industrial Production is low but growing and should grow through 2018

There is a possibility for inflation down the road

Brexit has had minimal effect on the world economy

The U.S. has once again become a great place to manufacturing all types of goods, machinery, and materials

2017 could be a good year for mobile hydraulics

Mining has been very depressed but could be showing a turnaround

The Chinese economy remains a concern for global economics

The U.S. construction industry has a good upside in 2017

2008-11 was the golden age for China and a new normal has sunken in

Without volume, China has a difficult time being profitable

The agriculture sector continues to over perform

The automotive industry is supporting the ISM optimism index

A low in commodities has been established

Most of the global economy will stay stable through 2018

Those are some of the themes I heard during a day and a half of listening.  I may have missed or misinterpreted some of the points being made.  There was a theme presented though and that is what I am reporting

What does all of this mean?

Well, I am not an economist but my take is that the industrial world is not great but not terrible and should stay that way for the next two years with a slight slant toward the positive.

This is still a great time to advertise to promote your company's brand awareness.  Fluid Power World can help your company with that.

Friday, August 12, 2016

Tell us what is shaping the industry

The fluid power industry has long been a very stable and mature industry.  There have been many innovations that have kept hydraulic and pneumatic components very competitive with other motion and control components even though the technology remains very much the same year over year.

In the November issue of Fluid Power World, as I have written about recently, we are using the occasion of our company's tenth anniversary in business to give our customers the opportunity to convey to their customers through our media, the major changes and improvements that have taken place over the past 10 years.  Additionally, they are asked to share their vision for the next 10 years.


I hope that your company will consider taking part in this special issue.  Our audience would like to know what challenges your company and products have addressed over the past 10 years.  What innovations have helped to keep fluid power moving forward?  What vision does your company have for the coming years?

Let us know.

Thursday, August 4, 2016

More about the IEOC

That, of course, stands for the Industry and Economic Outlook Conference taking place on August 15-17 at the Westing Chicago North Shore in Wheeling, IL.

The three-day event kicks off with a golf tournament called the IEOC Invitational and the funds raised by the event are used for fluid power education.  It is always a fun event and it will be taking place at the Chevy Chase Country Club also in Wheeling.  I encourage all fluid power golfers to come out and join in.

The golf tournament is followed immediately by a welcome reception also at the Chevy Chase Country Club.  This is an opportunity for all attendees, both golfers and non-golfers, to network and get to know other industry professionals and get reacquainted with others.

On Tuesday, the Conference gets under way with opening remarks by the NFPA and then presentations by this year's speakers.  Alan Beaulieu of ITR Economics will talk about Global Economics from an ITR Perspective.  Mark Killion of Oxford Economics will present Global Economics from an Oxford Economics perspective.

The networking lunch on location follows.  The Future Leaders segment of the NFPA will have a separate lunch with a presentation by Karen Auguston Field, Executive Director, Content -Internet of Things.

The afternoon will feature breakout sessions on the Heavy Truck Market, Construction Machinery,  Industrial Markets, Pneumatics Markets, and Agricultural Machinery.  This will be followed by another networking break.  We are looking forward to a fun presentation by Charlie Cook, Cook Political Report on the state of the political scene.  In light of the interesting national contest going on this year, his presentation should be a real hit.

Then comes the IEOC Speakers Forum featuring the first three speakers of the day in a panel discussion about the economy.  All of this is followed by the Power of Association Networking Reception and Dinner on location.  This will be a very full day for all in attendance.

Tuesday, August 2, 2016

Having a little fun with future predictions

Here is a post from our new website Sealing & Contamination Control Tips


I think you will find it amusing and fun.  I did!

If your company is involved with sealing and contamination control of fluid power systems in any way, please send us your content to post.

Monday, August 1, 2016

10 Years of Change

In the world of technology, things are changing faster than ever.  I would contend that the rate of change is also increasing.  Think of the innovations that have affected your lifestyle since 2006.

Our company WTWH Media LLC was formed in 2006 with the launch of Design World magazine and digital media network.  So, in 2016 we are commemorating our 10th year in business.  Fluid Power World launched in 2014 as a part of WTWH Media and we are helping to mark this very important time with an anniversary celebration of our own.



In our November issue, we will be publishing content provided by our advertisers about the past ten and next ten years.  They will be addressing questions such as:


  • What have you learned about managing innovation in the past ten years?
  • If you had the chance to do one thing differently over the past ten years, what would it be?
  • What has surprised you most about your business over the past ten years?
The answers compiled in this November report should be interesting and insightful for all of our readers.  We have a very special advertising offer to all companies who participate in our report.  Please contact me for more information at mference@wtwhmedia.com

Thursday, July 28, 2016

The Value of Video

In the business-to-business marketing world, what is the value of technical product or application video?  My answer to that is simple, it is very important from the prospective that it offers potential customers the opportunity to learn about a company's products in yet a different way.

We embrace that concept here at WTWH Media and Fluid Power World.  Just check out our Video http://www.fluidpowerworld.com/fluid-power-world-videos/ to learn more.


We offer our clients several types of video options.  We do in-studio tutorial videos either with an interviewer or solo with the client doing the talking.  We also do product review videos with products and scripts presented by our editors.

We conduct many trade show videos because they provide a great setting for a video considering that products are usually on display and marketing people or technical experts are ready to talk.  Additionally, we do on location videos at clients plant locations.  You can find examples of all of these types of videos in our Video Library.

I found a very interesting blog post on B2B Marketing that gives several interesting and useful tips on how to do successful videos.  Take a look and let me know if Fluid Power World and WTWH Media can help you with your next promotional video.








https://www.b2bmarketing.net/en-gb/resources/blog/how-make-more-engaging-and-shareable-video-content-b2b-marketing