Helping with advertising strategy and providing solutions
In order to best serve fluid power manufacturers and
distributors with their marketing and advertising plans and strategy, it is
very important to understand the products made and sold by the individual client
with which we are working. I have been
the Publisher of Fluid Power World magazine and digital media network for the
past 3 years and this has been my standard method of providing service.
Marketing and advertising strategy depends a lot on a
company’s market position, sales channels, budget, and intentions on how to
grow their sales. In working with a
fluid power client, I like to gather all of this information before making a
recommendation. Every advertiser is at
least a little bit different and our media network offers solutions for every
one of them.
Fluid Power World offers several means for reaching
qualified buyers and specifiers of fluid power components and related
products. We surround the engineer with
information allowing our advertisers to choose the media that will work best
for them. I consult with every
advertiser to build the most efficient and effective advertising plan possible.
We have a very strong team of editors and they are supported
by contributors with many years of experience in fluid power. We use all of these content providers in our
print magazine, websites, e-newsletters, and many forms of sponsored
content. Finding the right mix of media
for any client is the result of consultation and matching solutions with needs.
Please contact me for assistance in putting together your 2018 marketing program for your fluid power components, services, or related products. Our Fluid Power World network will increase your brand awareness while generating sales leads.