I am getting a better grasp on Artificial Intelligence for Marketing

It is taking me some time and study but with each session with our VP of Digital Marketing, Virginia Goulding, I am getting a better understanding of the how AI works and what value it offers to our clients.

When a client chooses to sponsor a category, let's say, hydraulic hose for example, they have their unique asset offered to individuals who are known to be seeking information on hydraulic hose.  It works best if the advertiser has an interesting asset like a white paper or data sheet on how certain types of hose perform or how to monitor hose life for example.

By delivering an invitation to our audience to access that asset with valuable information, we are directing a pre-qualified audience to such information allowing our client to answer their needs.  We offer a three-month sponsorship to that audience to our advertiser on an exclusive basis.

The program described here is the Affinity Based program that we offer.  For more details on the program, please contact me at mference@wtwhmedia.com.  We also offer Intent Based and Audience Based programs in our AI for Marketing portfolio and we can explain those as well.

These are interesting times in B-to-B Media!