Michael Ference Fluid Power Marketing

Here is a great way to generate sales leads and interest in your products and company ...  a webinar sponsorship.  This is a turnkey operation where we do the work and get the attention of our audience and send them your sales message. For our editorial webinars, we invite up to four sponsors to include their logo in all of our e-blasts promoting attendance for our webinars.  We send these invitation out to a list of 45,000 opt-in recipients. Then, on the day of the live webinar, each sponsor has a 30-second commercial in the webinar with one slide showing their products.  The script is read by our moderator and attendees are invited to access more information about the sponsor. Sales leads are generated for the sponsors by the registrants of each webinar.  Here is our list of scheduled webinars for 2018: February:  Hydraulic Troubleshooting April:  Hydraulic Hose 101 June:  Load Sensing Hydraulics August:  ...

In the February 2018 issue of Fluid Power World , we will feature an article on Pneumatics in Food Processing.  This is part of our continuing coverage of pneumatic technology in the pages of our magazine and on our website, Pneumatic Tips . In the safe and efficient processing of foods to feed the world, pneumatic technology plays a key role and we will review another example of that in our February issue. As with all of our articles, this one will appear in our print magazine, on our website, and in our e-newsletter.  We believe in surrounding the engineering audience with information and letting them choose how to receive it. In another February issue feature, our editors w ill take a clo ser look at FRLs.   Filter regulator lubricators (FRLs) take what can be hot, dirty and wet air from a compressor and make it safe for use throughout the other parts of a compressed air system, which can be sensitive to contamination.  If your company man...

We have another great issue planned for the February 2018 issue of Fluid Power World .   As usual, we will be covering all of the fluid power bases with pneumatics, industrial fluid power, mobile hydraulics, a product focus, and our regular monthly departments. Our Mobile Hydraulics feature article will take a look at the design of Utility Equipment applications.   All mobile designers and maintainers should be interested in learning more from this content. For our Pneumatics feature, we will be doing an overview of food processing equipment where reliability and versatility are critical.   We have a special feature that discusses the selection of Tubing vs. Hose for many fluid power applications. The Product Focus in December will be on Motors and the second on FRLs.   These are two very important components and our coverage will shed some light on what they are all about. We will be previewing the 2018 Hannover Fair where a large display of interna...

Last year, Fluid Power World rolled out a new instructional video series titled What is?  and here is the latest installment about Test Fittings.   Here is the link At WTWH Media, we continue to make the claim that we surround the engineer and other technical buyer with useful information delivered across many platforms.  Video is just one of them and this series is an example of how we serve content. If your company would like to participate, please let me know.

The 2018 Hannover Fair will once again feature fluid power exhibits at the famous Hannover Messe in Germany this April.  Here is a link to the website link  for the world's leading trade show for industrial technology. We will be promoting this big event in the February issue of Fluid Power World with a preview of the fair as we have done in the past.  This is a very exciting venue for our technology and it will make for great editorial in February. Also coming in February will be a product focus on hydraulic motors and a focus on FRLs, both essential components to the productive operation of fluid power systems.  We will take a look at what they are all about. Here is a question for all designers:  Should I use Tubing or Hose?  This is an important question that must be answered by builders of all mobile equipment machines. Answers and guidance will be provided in our February issue.. These are three great reasons to advertise i...