Michael Ference Fluid Power Marketing

Hydro Electronic Devices HED will be exhibiting and presenting at the 2018 Fluid Power Technology Conference in Milwaukee on May 14-16, 2018.  They were a presenter in 2016 and we welcome them back this year. Here is more information about the HED presentation: Presented by: Speaker: Chad Repp CANect Telematics, HED Business Development Manager Delivering Value Beyond Fleet Management Telematics and IoT solutions are purpose built to deliver value. So how do you deliver value to end-users, OEMs, dealers, fleet managers, and technicians with one solution? It requires planning and customization at all levels to ensure value is extractable for every user group. In this brief presentation we will discuss how the proper implementation of hardware and services CAN help you deliver this value to everyone in your value chain.   More »

We are happy to welcome the Equipment Services Association to our 2018 Fluid Power Technology Conference in Milwaukee on May 14-16, 2018.  Here is a little more info about ESA: Meet the Equipment Services Association at FPTC 2018 The  Fluid Power Technology Conference  is pleased to welcome the Equipment Services Association (ESA) and its members to this year’s conference. The ESA represents a group of individuals who work in the repair and maintenance of fluid power systems. The purpose of the association is to advance the technical knowledge of its members and to aid in the advancement and expansion of fluid power repair in all markets. Its members include fluid power technicians and mechanics. The ESA Spring Member Meeting will be co-located at the Fluid Power Technology Conference, allowing members the opportunity to enjoy the quality educational programming, technology exhibition, and networking activities. Join us for the Tuesday Evening Expo Reception! Hosted by:...

One of the many services offered by Fluid Power World to our advertising customers is video production.  We have an outstanding video team here at WTWH Media and they are ready to help your company to tell your story. Here are a few samples of our work. If you would be interested in having a corporate video done at your company, please contact me for pricing mference@wtwhmedia.com Our expert team will work with you to develop your story in video and promote it through our social media channels.  For a look at all of our Fluid Power World videos, please visit our YouTube channel by clicking here .

Our Fluid Power Technology Conference will cover many very important fluid power topics.  Hydraulic Fluid Cleanliness is always a topic of great interest to OEM Design Engineers and to Maintenance Professionals as well. Here is a quick preview of a session to be presented by MP Filtri: Cleanliness Monitoring and the Advantages of Online/Inline Particle Counters Against Bottle Sampling Analysis When comparing Bottle sampling to online Analysis there are many ways to influence the readings and results of bottle sample. In the Hydraulic industry the general opinion when comparing results from Bottle sampling to online particle counting analysis, the minimum difference between the two methods is generally 1 to 2 codes. (Online Particle counting being the cleaner). This is when the bottle sampling is carried out to the correct standard of ISO 4021. This is includes using clean certified sample bottle cleanliness (ISO 3722) . When sampling is carried out and the above standards are...

Our Fluid Power Technology Conference will be held at the Milwaukee School of Engineering on May 14-16, 2018.  We have really great sessions planned. Click here to register We have three full days of educational sessions, state-of-the-art exhibits, networking opportunities, and much more planned. I hope that you can join us there!

Here is a quick preview of another expert session planned for the May 14-16, 2018 Fluid Power Technology Conference in Milwaukee at MSOE. The presenting company is HBC- Radiomatic and the presenter will be Jamie Sanderson of that exhibiting company.  We are thrilled to offer the stage for HBC-Radiomatic to inform and educate our audience at the FPTC. Here is a look: Wireless Safety Time and time again, everyone involved in commercial and industrial products will hear the phrase “Safety First.” To some, it’s just a simple line thrown around because “that’s what you’re supposed to say.” To others, safety drives innovation and product development. One of the primary functions of an industrial radio remote control is to locate an equipment operator in a safe area while being in complete command of that machinery from a remote position. We will review local and international standards regarding safety and radio remote control operation. Additionally, we will have a look into the best pr...

Here is some more insight into our upcoming Fluid Power Technology Conference scheduled for May 14-16, 2018 at MSOE in Milwaukee.  We have greatly increased the number of participants in this event from the 2017 Conference which was very good. Our lineup of seminar presentations has increased to include topics of interest for our attendees and here is a quick review of the presentation go be given by Thomas Magnete: Electrification of Mobile Hydraulic Control Systems Presented by: OEMs and 1st tier suppliers worldwide buy their valves and electrohydraulic pilot control systems from Thomas-Magnete's Mobile Hydraulics division. We supply valves in various sizes, units, and mechatronic systems for precise control of the valves, pumps, clutches, and other components of customer systems. Speaker: Mark Jankowski Technical Director Thomas US Make plans to join us for this educational event with many networking opportunities.  You can register with the link below. ...

I would like to continue to call your attention to our sponsors and presenters at the 2018 Fluid Power Technology Conference scheduled for May 14-16, 2018 at the Milwaukee School of Engineering, Here is another preview and this one features FAMIC Creating Flexible Interactive Training Material with Automation Studio To assist teachers deliver course content in a flexible and intuitive way, Famic Technologies has developed with its design and simulation software Automation Studio™ a customizable tool to create interactive training material. This tool is applicable to hydraulics, pneumatics and electrical technologies and offers multimedia platform for course, lab, exercise, procedure, evaluation to test students’ knowledge retention level. In this practical demonstration, attendees will discover all the flexibility and practicality of this tool, all of which will help students be much more efficient once they move to the hands-on lab. Speaker: Denis Lenoble Product Manager f...

Here is another preview of the excellent content that will be presented from the stages of the 2018 Fluid Power Technology Conference: Give Your Cylinder a Bath: Hydraulic System Cleanliness From the Cylinder and Beyond Presented by: In the fluid power industry, hydraulic cylinders have a reputation for contributing to fluid contamination and the resultant wear and failures. Indeed, there are several opportunities in the process of manufacturing cylinders for contamination to be introduced. However, it is possible to overcome the obstacles and provide a product that meets the customer's hydraulic cleanliness expectations. We will share some lessons we have learned in our journey which will be relevant for all aspects of our industry: component manufacturers, OEMs, end users, and service & repair. Speaker: Tony Casassa Application Engineer Aggressive Hydraulics Register today to attend this very important and educational fluid power event.

We have many great presentations scheduled for the stages of the Fluid Power Technology Conference scheduled for May 15-16 in Milwaukee at the Milwaukee School of Engineering.  I will be previewing some of these informative sessions in the coming weeks.  Here is the first: Choosing the Right Quick Connect Coupling for Your Application Many times, the attributes of a quick connect coupling is overlooked when incorporating it into a hydraulic, pneumatic or fluid system design. In order to avoid changing the dynamics of your system performance and safety, selecting the optimal quick connect couplings critical. It is imperative to pay attention to coupling fundamentals like size, pressures, flows and pressure drops. CEJN, a manufacturer of quick connect coupling solutions, will illustrate key practices in choosing the right coupling for the right application, ultimately optimizing system safety, efficiency and performance. Register today to attend this very importan...

And that is exactly what an integrated marketing program from Fluid Power World will do for your company. Through a regular program of print ads, web ads, e-newsletters, e-blasts, webinar sponsorships, social media management, our Conference, and PPC management, we will help your company to grow business. Just as planting seeds and waiting for the flowers to grow, marketing plants the ideas about your brand to prospective customers who have the ability to say “yes” to your products. Please contact me at mference@wtwhmedia.com   for information about our media opportunities that will help your company to grow by planting the seeds of brand awareness while generating sales leads. Please take a look at our many opportunities that, when combined at any level, forms a powerful method of putting your sales message into the hands of buyers and specifers of fluid power components and systems. Just for the fun of it, go out and plant a...