Michael Ference Fluid Power Marketing

So far, our YouTube Training program, produced in conjunction with Carl Dyke of LunchBox Sessions, is going very well.  Our April 14, 2020 session on Proportional Directional Valves has generated over 5,600 views!  Our latest session on April 28th on Pilot Pressure Control has already produced over 3,400 views. This is no surprise.  This success is due to the fantastic work of Carl Dyke with his vast knowledge of fluid power and his gifted presentation skills.  We are thrilled to partner with Carl on this project! Our next session will take place on May 12, 2020 at 2:00 p.m. EDT and we really hope that you can join in as a viewer.  Here is a description of the session: May 12, 2020  —  Pilot Operated, Pressure Relief Valves: X-Port, Y-Port, External Piloting  Carl Dyke from LunchBoxSessions.com will demonstrate working relief valves and matching simulations. Together we’ll explore external, remote piloting schemes in order to mak...

Here is a link to our YouTube Training session from April 28, 2020.  If you did not have a chance to view the training live, no worries, it is archived for your viewing anytime.  This session was sponsored by HBC Radiomatic. Mark your calendar for our next session on May 12, 2020 and here is some information about that session: May 12, 2020  —  Pilot Operated, Pressure Relief Valves: X-Port, Y-Port, External Piloting Carl Dyke from LunchBoxSessions.com will demonstrate working relief valves and match- ing simulations. Together we’ll explore external, remote piloting schemes in order to make sense of the X-port and the Y-port. We’ll measure pressure and flows as we go. Please contact me if you might be interested in sponsoring this session.

Here is a reminder to tune in to our next YouTube Live Training Session on April 28, 2020 We still have time to take your sponsorship for this event, please contact me if you are interested.

As you may know, we launched our YouTube Fluid Power Training Sessions last week with our partner and Contributing Editor, Carl Dyke and it was very successful.  Moving forward, we now have a schedule of topics for upcoming YouTube events and I would like to share that with you. April 28, 2020 Pilot Pressure Control:  Manual Joysticks to Electronics Carl Dyke from LunchBoxSessions.com will have a working, manual pilot control stick and pedal, and also a fully operational, electro-hydraulic pilot pressure system from a mining shovel.  Some stationary plant/mill applications too.  You'll experience some intricate 3D simulations and learn some troubleshooting tips! May 12, 2020 Pilot Operated, Pressure Relief Valves:  X-Port, Y-Port, External Piloting Carl will demonstrate working relief valves and matching simulations.  Together we'll explore external, remote piloting schemes in order to make sense of the X-port and the Y-port.  We'll measure pre...

Our Team has produced yet another great issue of Fluid Power World and here is a link to that April 2020 issue. This issue contains some great fluid power content and I just invite you to visit our websites, access the digital issue and give is a look.  I believe you will like it.  It delivers features on Offshore Hydraulics, Waste Management, and Pneumatics in the Food and Beverage Industry.  This is what we promised. Additionally, our regular departments are there with great updates.  Thanks to our advertisers who continue to support us in this difficult time so that we can continue to deliver great content to our audience. Thank you and stay safe!

We have successfully launched our new online fluid power training series with our partner and Contributing Editor, Carl Dyke.   Here is a link to the first session. Now I am inviting fluid power companies to sponsor our upcoming sessions starting with our April 28th lesson on Pilot Pressure Control Valves and Systems.  In less than one week, our first session generated over 3,500 views. Your sponsorship would include logo identification during the event, logo identification in our promotional materials both online and in print, and a special e-mail message from your company to our audience.  Add to that our social media promotion for your company and you have a great marketing package. Please contact me for details at mference@wtwhmedia.com or call me at 216-386-8903 for more details on how your company can benefit from sponsoring our online fluid power training.

Our first YouTube Live Training session took place on Tuesday April 14, 2020 with our good friend and excellent contributor, Carl Dyke doing the presentation from his studio. The topic was Proportional Directional Control Valves and Carl did a wonderful job of explaining the operation and control of this type of valve.  He had a large audience of fluid power professionals from around the world who joined the conversation by asking many questions. We are thrilled to partner with Carl on this new venture and we will be putting together a schedule of upcoming training events presented live on YouTube.  Our next event will be presented on April 28, 2020 and the topic will be Pilot Pressure Control Valves and Systems. You can subscribe to this series now and be ready for the next event.   Here is a link to subscribe.   You can also find the first session archived there.  We believe that this is great training that is available to all and I invite you t...

This Wednesday, April 15, 2019, we will be hosting an economic webinar with our featured speaker, Alan Beaulieu.  Here is the information Here is a link where you can register for this free webinar 

We have a great new training series planned with Carl Dyke, a fluid power trainer and regular contributor to Fluid Power World magazine and digital media network. Tuesday Apr. 14    Proportional Directional Valves Part I Carl Dyke from  LunchBoxSessions.com  will be live in-camera. He'll have an operating cutaway of a single stage, electro-hydraulic proportional valve, a fully operational hydraulic circuit with all electronics, and some simulations to boot. You'll learn some basic functions and a few troubleshooting tips too!   This first session will be free to our audience and we will be announcing more sessions in the near future.  Carl is an excellent teacher and very pleasant as well!  I hope you will join us!

We are rolling out another platform for fluid power training and it utilize a popular channel with YouTube Live.  Join us for the first two trial sessions and let us know what you think, Schedule/Topics Tuesday Apr. 14    Proportional Directional Valves Part I Carl Dyke from  LunchBoxSessions.com  will be live in-camera. He'll have an operating cutaway of a single stage, electro-hydraulic proportional valve, a fully operational hydraulic circuit with all electronics, and some simulations to boot. You'll learn some basic functions and a few troubleshooting tips too!   Tuesday April 28   Pilot Pressure Control Valves and Systems Carl Dyke from  LunchBoxSessions.com  will have a working, manual pilot control stick and a fully operational, electro-hydraulic pilot pressure system from a mining shovel. You'll experience some intricate 3D simulations and learn some troubleshooting tips!     Carl is...

Well, it has been impossible to gather people together to share information.  All trade shows seemed to be cancelled for the foreseeable future.  Getting people together to share information is still important we it can be done electronically/virtually.  We have a virtual event scheduled that you won't want to miss. Fluid Power World and WTWH Media will be conducting a webinar titled Managing Uncertainty:  How to Handle Black Swans in the Economy.  Our speaker is a person who is well known to the fluid power industry as he has been a regular presenter at NAHAD and NFPA Conferences over the past several years.  Alan Beaulieu is a conference favorite and many companies have come to rely on his economic projections. The webinar, scheduled for April 15, 2020 will be kicked off by our own Mike Emich who has lead the charge on the presentation of this important information. Here is a link where you can register for this  free webinar  ...

As I have stated before, many manufacturers of fluid power components and related products are now  engaged in battling the COVID-19 crisis with their technology.  In many cases, their products are used on medical devices, transport vehicles, sanitizing equipment, and more. Our team at Fluid Power World continues to request such stories from our fluid power manufacturers and distributors so that we can share these stories with our audience.  We will continue to share in our web posts as well as in our e-newsletters that are sent out to engineering and technical professionals. Our editors will be starting a series on how fluid power companies are innovating and contributing to the cause of fighting this virus.  I invite you to send us your company's stories of the products and processes that you have put in place to help in the battle.  I wish you and your families and company the best of health and safety!

Our five Fluid Power World websites including:  Fluid Power World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips continue to receive great audience engagement.  A very big thank you goes our to our audience who, in this time of quarantine, are working from home.  We really appreciate your support! For the month of March, our websites experienced all-time record traffic.  We appreciate all of the content being sent in by suppliers of fluid power components and related products.  We especially appreciate having fluid power component supplers share their critical needs components that are used in our current crisis to fight COVID-19.   There are many great innovators in fluid power and they will continue to support the functioning of our world in many ways.  We thank them for their work and we will continue to support them by making their progress known.