Michael Ference Fluid Power Marketing

 Well, this is my last week of my fluid power career.  I have thanked and recognized many people in my previous posts but I want to thank and acknowledge Scott McCafferty, Managing Director of WTWH Media and friend for hiring me 7 years ago and allowing me to continue my career in fluid power.  Thank you Scott for your support and confidence in me!  It has been a pleasure working with you and I wish you continued success!  I also thank co-founder, Mike Emich for helping me with my career.  Mike has been a good friend and a steady good influence on many sales people.  Thank you Mike! I also recognize Paul Heney with whom I have worked for many years on both H&P and Fluid Power World.  Paul has always been a very enthusiastic, creative, and energetic Editorial Director with many great ideas to help our audience and our advertisers.  Paul has also been a great friend for all of those years.  Thank you Paul! I have also made many great f...

 Well, I have been thinking about writing this post for a long time.  The "It Takes a Community" posts have been leading up to this.  After 43 years in fluid power, I have decided to call it a career so I will be retiring from Fluid Power World at the end of April.   I have enjoyed this fulfilling career every step of the way.  I have met many fantastic people and forged many great relationships.  I have thoroughly enjoyed working with my co-workers over the years.  The management has been great to me the whole way.  Customers have become my friends.  I will miss all of these people.  Thank you to all who have made this a rewarding career! I will have plenty of things to do going forward including family, church, golf, Math tutoring, skiing, chores, reading, and much more to keep me busy.  I will miss the customers, conferences, and trade shows though.  I will not miss the daily grind, the deadlines, rushing to catch planes, re...

 Join us on March 30th at 2:00 PM EST for our next educational session of our Fluid Power Technology Conference Virtual Series. Installing clean hydraulic hose assemblies onto a hydraulic system or power unit is vital to the cleanliness of the system and component life. Contaminated hydraulic fluids are responsible for over 80% of system failures. Tune in to the FPTC virtual series on  March 30th  where  Bruce Riley, Owner and CEO of UltraClean  will share how contamination gets into the hydraulic system and causes premature wear and tear as well as catastrophic failures. Clean hydraulic hose assembly procedures will be explained in detail and backed up with independent ISO-4406-99 test reports. Here is a link to register

 It starts with our print magazine, Fluid Power World, with seven great issues for the year.    It continues online with our five websites, and five e-newsletters:  Fluid Power World, Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  We offer our Fluid Power Tech Conference Virtual Series and eventually the in-person event. Then it gets a little more complicated but still very powerful.  Our AI for Marketing helps our advertisers to send targeted messages to our audience.  Our Social Media Management helps our clients to optimize their use of social media.  PPC Management, Design Guides and more offer many new marketing opportunities.   Contact us for more details.

 Our Virtual Series continues in 2021 with several sessions already planned,  Our intention is to cover as many topics as possible as presented by our expert presenters. Our Virtual Series helps engineers and other mechanical professionals to understand components and systems and to solve design and maintenance problems.  Attendance at our sessions is free for the Virtual Series and you can register at this link . If your company would like to present, let us know and we will get you set up.  Along with the live presentation, you will also be able to take advantage of pre- and post-event promotion through our magazine, websites, and social media. Give is a call.

 Tomorrow, March 2, 2021, our Fluid Power Technology Conference Virtual Series continues with a presentation from Cameron MacNeil of Stauff Corp. I have been touting for years that fluid cleanliness is one of the keys to peak performing hydraulic systems.  This session will provide our audience with further insights into the management of fluid contamination.   Here is the link to register  Also, please see our Sealing & Contamination Control Tips website for information about fluid cleanliness.   Here is that link.