Let's get specific

As I have commented many times on this blog, business-to-business advertising continues to evolve.  Without getting into the history as I have before, suffice it to say that we have come a long way.  We now have the ability to do a broad brand awareness push while also focusing on  your specific markets.

We have the tools at WTWH Media to be very targeted and specific in our marketing plan for our clients.  The big picture remains the print magazine with a broad appeal to readers across the country.

I still strongly recommend print advertising as part of every marketing plan because of the brand awareness created by print advertising.  Of course, a print magazine is only as good as its content and circulation.  We have both areas covered well.

Our digital media network is where we can be specific.  We can offer a combination of our Tips websites and Tips e-newsletters including Mobile Hydraulic Tips, Pneumatic Tips, Hose Assembly Tips, and Sealing & Contamination Control Tips.  We can target your web banners to the Tips site that is most appropriate for your products.  Likewise, we can utilize our Tips e-newsletters with the same titles to generate sales leads for your company.

With regard to generating sales leads, we can use our entire digital list to promote your company and products through our single-sponsor e-newsletters supporting content of yours.  Our Webinar Series is another way of promoting specifically to your target market through a webinar sponsorship.  We have a filtration webinar scheduled for December and we can still take your sponsorship.

Our Social Media network is another way to extend the promotion of your sales message and product information.  All of the above digital media ads can be supported by social media.

Let me put together a specific advertising package for your company.  Please contact me at mference@wtwhmedia.com