Michael Ference Fluid Power Marketing

Partner with  Fluid Power World  in 2019 with an integrated marketing program that will increase your company’s brand awareness while generating valuable sales leads.  We have a portfolio of media platforms that will carry your sales message in 2019 to a qualified audience of fluid power buyers and specifiers. It all starts with our print magazine,  Fluid Power World.  With six great issues plus our annual Fluid Power Handbook, plus our Leadership in Engineering issue coupled with Design World Magazine.   From there our reach extends through digital means through our network of websites and e-newsletters where our content reaches buyers and specifiers where they want to be contacted.  We have six websites and six e-newsletter brands designed to reach out to engineers and mechanical professionals in their area of fluid power expertise including hydraulics, pneumatics, hose & fittings, seals, filters, and more. Add t...

While it is still several months away, planning for the 2019 Fluid Power Technology Conference is now taking shape.  Our Program Committee meeting has met in person and we will be scheduling GoTo Meetings to discuss the program for 2019. Included in those discussions will be important factors like the schedule and topics to be presented from the FPTC stage, panel discussions, and keynote speakers and topics.  With input from our various constituents including exhibitors, MSOE, and our own team, we are confident that an excellent program will be put together for 2019. Additionally, we will consider the logistics for the event including the floorplan, classroom, and meals setup.  We want to make sure that the flow of the event is most advantageous for all in attendance.  So, a lot of planning goes into creating a great fluid power event for May 2019 and we hope that you will be able to join us there. For updates on the 2019 FPTC, I invite ...

Coming in our October issue of Fluid Power World will be an article on "Designing With FRLs" as clean, lubricated compressed air is essential for many applications. Plant-supplied compressed air often travels a long and varying path from the air compressor to where it is connected to a machine or piece of equipment. Along this path there are many opportunities for contamination via dirt, dust, oil, water, and other impurities. Therefore, compressed air must be filtered at the supply point, and it must also be safely controlled, filtered, regulated, and sometimes lubricated—all in the proper order—at the machine level. This article will discuss what an air preparation assembly should include and why, and will also show how to calculate required flow rates.  As in every issue of Fluid Power World, you find great content on pneumatic systems, You will also find  such useful and interesting information on our Pneumatic Tips website: If your company ma...

We have our 2019 Media Guide ready to go.  Just let me know if you would like me to send you the link.  Or you can access it through our marketing website. As I have stated many times before in this blog (thank you for reading) that we offer so much to our advertising clients through our many resources including our print magazine: Our magazine is our starting point, focus, foundation, and anchor of our media network.  It continues with our 5 websites, 5 e-newsletters, and custom media options.  With all of these tools available, I can work with you to build the most effective media program for 2019.  Just let me know if we can set up a GoTo Meeting some time this Fall to discuss ways that we can help you to grow your business! mference@wtwhmedia.com

As the Information Age continues and we in the media find more ways to deliver information to our audiences, we at Fluid Power World have introduced another platform that we are calling our Virtual Classroom.   This new feature is kind of a hybrid between video and webinar. Our advertisers all have great stories to tell about their solutions and products.  The webinar delivers that information to our audience while the video intro gives the presentation some personality.  Additionally, with a batch of these presentations, we can promote the whole lot. Our value offer to our readers is this, Visit our Virtual Classroom section of Fluid Power World and select the session that you would like to view for free!  We already know that these sessions are both interesting and informative and focused on fluid power.  When viewers attend, they will tell others about the value. If your company would like to participate with your story, just let me know and I ...

The Fluid Power Industrial Consortium is a collaboration between the National Fluid Power Association and the Milwaukee School of Engineering.  It is held at the Intercontinental Milwaukee hotel. Speaking of collaboration, the program started out with an explanation of collaborative robots by Bryan d'orville of Fanuc America-Robotics.  Here is a summary of where we are with collaborative robots: He also addressed IoT and where it is at this time.  Industrial IoT is a subset of this very exciting technological development that connects machines, people, and processes. The next presenter is Peter Gratschmayr of Midwest Engineering Systems Group. His presentation was titled Robotic Automated Solutions for Manufacturing Fluid Power Components.  He talked about integrating a variety of mechanical and electrical subsystems, hardware, and software into a complete robust solution utilizing the most current sensory, end effector, vision systems, m...

The lead article scheduled for our October Issue of Fluid Power World is titled The Future of Telematics.  First of all, what is it? I copied this from Google: The area of Telematics that we are concerned with involves the control of mobile equipment of all types including mining, construction, agriculture, and more.  I asked our author, Carl Dyke, what he will be writing about and this is how he described his article: It will examine the evolution of mobile equipment, remote monitoring, with an emphasis on data driven trends to improve uptime/availability. equipment reliability, asset life, and control of the maintenance costs.  This article will include content of interest to users of controllers, software, sensors, and to system integrators and consultants of telematics equipment. If any of these technical professionals are of interest to your company, please consider advertising in our October issue.  Please contact me for details at mference@wtw...