Michael Ference Fluid Power Marketing

I had the privilege of attending the 2018 International WorkBoat Show in New Orleans this week.  It was a huge success in two ways. 1.  It was a great show with lots of fluid power components on display.  There were some boats too! Being at this show and talking with many exhibitors, both fluid power and other boat supplies, I have come to realize what an important market the work boat market is for our industry.  There are many applications where the power, precision, and durability of fluid power systems are required.  Not only that, but the sheer number of fluid power companies at the WorkBoat Show make it a significant fluid power event. 2.  This was my first time visiting New Orleans and I was very impressed in several ways.  It is a scenic and historic city, the people are very friendly, and the Big Easy is just that, a laid back place. I took a quick stroll down Bourbon Street and had the opportunity to sample some authent...

Even though Thanksgiving was yesterday, I would like to take this opportunity to say a very big Thank You to all of my customers.  Thank you for having confidence in me and in the business that I represent. THANK YOU!!! It is an honor to work with you and serve your marketing needs.  As a marketing professional representing Fluid Power World magazine and digital media network, I strive to find the very best marketing solutions for your company on a regular basis. Our portfolio of marketing solutions for our customers continues to expand.  In addition to our print magazine, websites, and e-newsletters, we offer many custom options as well.  I will not try to convince you as my customer to use any of the options unless we agree that they will work for you.  Usually a combination of media channels works best but in our meetings, GoTo Meetings, and phone calls, together we can best determine what will work. So, thank you for all of your business in 20...

For many years, I have been asking clients if they would like to advertise?  Well, that is a real generality isn't it?  I just realized that I should have been asking are you interested in increasing brand awareness or generating sales leads to grow your business? Our 2019 Media Guide for Fluid Power World is really full of ideas for both increasing brand awareness and generating sales leads.  And, I believe that every fluid power component manufacturer or distributor is interested in doing both. So in 2019, let's just call it what it is ... brand awareness and lead generation.  If you have seen my official PowerPoint presentation, you know that I have been offering both of those opportunities on the very first page for the past several years. Folks, I have the programs available to increase your company's and products' brand awareness while generating sales leads at your budget guidelines.  All I need is the chance to show you how.  If w...

I have written about this subject before and the letters stand for Pay Per Click and Search Engine Optimization.  The topic is coming up more and more on every meeting that I have with clients.  As we broaden our product offering at Fluid Power World , the very idea of helping clients with their online visibility and presence in online searches is a natural extension of our service. In addition to print advertising, online advertising, e-mail based communication, webinars, in-person events, and more, our services extend to the search function using our vast abilities in the area of your specialty.  In this case, the specialty is fluid power. Our digital marketing team has added the service of PPC to our already growing social media service.  Now our online experts can help your company to gain more traction in online searches.  Our media programs all work together with print and online offering increased brand awareness.  Our e-mail based products g...

We have a very strong content year planned for 2019 from Fluid Power World.   In addition to 7 very informative issues of the magazine, we have plenty of views left on our five websites and many inquiries to be had from our 5 webinars. You can select from the above titles to send your advertising message to the right audience with the best emphasis on your company's value proposition. But, before we turn the page and start 2019, we still have one great issue of Fluid Power World remaining in 2018 and that is our December issue. December Fluid Power World Mining Applications Hydraulics make many of the functions performed in mines possible with rugged and reliable systems.  Here is a review with new insights. Sawmill/Pulp and Paper Applications Precision and force come together in these applications and our editors will reveal how.  This is a significant market for fluid power. Vacuum From vacuum generators to grippers and ...

As we move into the final few months of 2018, most of my efforts on behalf of fluid power clients is planning for a great 2019.  Once again, Fluid Power World offers marketers many great opportunities to connect with customers and prospects to gain new business. Two very important facts that are the foundations of our business is that media consumption has changed and continues to change giving consumers many choices on how they would like to receive information.  The other is that marketers demand ROI on all of their marketing efforts. At WTWH Media and Fluid Power World, we deliver on both promises.  While our print magazine remains our main staple of communications, our digital media network has quickly become its equal.  With our websites, e-newsletters, and custom options, we meet the demands of marketers today. Our lead generation programs offer ROI to every advertiser.  Whether the advertiser is using our standard e-newsletters, single sponsor e-...