Wrapping up 2020
Well, this was a very different year for Fluid Power World as it was for everyone on the planet. The pandemic changed everything to say the least.
At Fluid Power World, we struggled through the year but we more than survived. There were some cuts in advertising programs but there were also some new advertisers. Many of the companies that manufacture fluid power components are essential businesses so they mostly stayed open all year.
Companies still tried to improve their businesses this year and that did lead to some new advertising in our magazine and our digital network. On that note, our websites continued to increase in traffic all year making them stronger than ever. We continued to post great fluid power content and most of our web advertisers stayed the course.
Our e-newsletters had a great year with inquiry totals actually increasing for our advertisers. Again, I attribute the success of our e-newsletters to the great content posted by our editors. We also launched a new YouTube training series that successfully completed seven sessions in 2020 with more planned for 2021.
Our biggest change was our conversion of our up-and-coming Fluid Power Technology Conference to a purely virtual event. We were able to very successfully conduct 11 sessions this year and we have great plans and a strong lineup for 2021. We have great hopes of safely returning to an in-person event just as soon as possible.
