Michael Ference Fluid Power Marketing

I should say, our editors and graphics team has done it again. Here is a link to another fantastic issue of Fluid Power World .  Just as promised, here is another issue with really informative fluid power content that is both relevant and interesting, thanks to our editorial team. We scheduled an article on fluid power in mining and I think you will find this an interesting one that includes safety in mining. And there is so much more.  Our next issue is February so you have plenty of time to read and absorb the many excellent editorial contributions in our December issue.  If you are not already subscribing, I invite you to do so.   Here is a link to our subscription page .  I find that many of our audience members still love the printed magazine.  Thanks to our really great graphics team, I feel that our print magazine is very visually appealing and I hope that you do to. We are always open to your input.  E-mail me your...

If your company is involved in mobile hydraulic applications either as an OEM for mobile machinery or one of many aftermarket applications, check our our Mobile Hydraulic Tips Design Guide. Here is a link  where you can download this resource for free.  For even more information about mobile applications, you can visit our Mobile Hydraulic Tips website that is updated on a regular basis. Since mobile hydraulics includes so many different end use markets we have plenty to write about on this website and much of the content gets published in Fluid Power World magazine.  The content is also carried in our Mobile Hydraulic Tips e-newsletter on a monthly basis so I recommend that you subscribe for free to that resource. We strive to bring great content to a qualified audience of readers on a constant basis.  I invite your company to share your success stories that we can publish.

We begin our 2019 schedule at  Fluid Power World  magazine and digital media network with another excellent print issue.  In our February issue, we will feature  Offshore Applications .     Here is a technology update on machinery in a market on a growth curve for fluid power. 2019 should be another good year for most markets and the Offshore Market is included in that continued recovery. Take advantage of this strength with an ad in this issue.  We will also preview the OTC Show. A unique segment of the industrial market will be covered and that is  Entertainment .    The contributions of fluid power to amusements of all types will be considered in this issue. Our pneumatic feature will also report on  Tips for Proper Air Preparation .   Whether an individual is designing, operating, or maintaining machinery powered by air, these are very important tips for them. We will offer two prod...

We have literally moved on up at WTWH Media ... to the 26th floor of the 1111 Superior Building in Cleveland, Ohio, and what a beautiful building with a wonderful view. This company, that is the parent company of Fluid Power World, continues to grow and expand in many ways.  Not only is the company physically bigger, but our product offering continues to expand with Social Media, Video, and Pay Per Click management among many other opportunities. It is great to be located in downtown Cleveland and our address has changed to 1111 Superior Avenue;  Cleveland, OH 44114 and I have a new phone number too.  Please contact me at mference@wtwhmedia.com for more information. We are looking forward to a fantastic 2019 and I hope that you will be joining us to market your products to our audience.  Please let me know when I can help.

One of the things that a fluid power technician learns very early is that there are two main characteristics that must be controlled in any hydraulic system and those are contamination and sealing.  For that reason, we started our website and e-newsletter titled Sealing & Contamination Control Tips a few years ago. I invite you to visit this website  for information about both topics including press releases about innovative sealing devices and filtration components as well as application success stories.  If your company makes products in either of these groups, I invite you to send us content to publish on this website. Those interesting stories are picked up and distributed to our 38,000 subscribers of our e-newsletters so that the content is made more available to them.  We do offer advertising in the form of banners on our website and textbox ads in our e-newsletter.   For more information about advertising or publicity, please contact me...

In January, Design World magazine will publish the 2019 Leadership in Engineering Issue and it will include profiles from hundreds of companies showing their capabilities.  Here is an example: All companies placing an advertisement in this issue will receive a free profile full page similar to this one.  We always have many fluid power companies participating in this issue and I invite all fluid power component manufacturers to join in. Your participation is simple, just place an ad of any size in this issue and we will be in touch with you to put together a profile page customized for your company.  You can show your products, technical capabilities, describe your service and delivery, and any other matters of interest to our 40,000 readers. Our team will judge a leader in every category including fluid power and you will be recognized in an upcoming issue.  I hope that you will join us in 2019 in providing our readers with the very latest engineerin...

I had the privilege of attending the 2018 International WorkBoat Show in New Orleans this week.  It was a huge success in two ways. 1.  It was a great show with lots of fluid power components on display.  There were some boats too! Being at this show and talking with many exhibitors, both fluid power and other boat supplies, I have come to realize what an important market the work boat market is for our industry.  There are many applications where the power, precision, and durability of fluid power systems are required.  Not only that, but the sheer number of fluid power companies at the WorkBoat Show make it a significant fluid power event. 2.  This was my first time visiting New Orleans and I was very impressed in several ways.  It is a scenic and historic city, the people are very friendly, and the Big Easy is just that, a laid back place. I took a quick stroll down Bourbon Street and had the opportunity to sample some authent...

Even though Thanksgiving was yesterday, I would like to take this opportunity to say a very big Thank You to all of my customers.  Thank you for having confidence in me and in the business that I represent. THANK YOU!!! It is an honor to work with you and serve your marketing needs.  As a marketing professional representing Fluid Power World magazine and digital media network, I strive to find the very best marketing solutions for your company on a regular basis. Our portfolio of marketing solutions for our customers continues to expand.  In addition to our print magazine, websites, and e-newsletters, we offer many custom options as well.  I will not try to convince you as my customer to use any of the options unless we agree that they will work for you.  Usually a combination of media channels works best but in our meetings, GoTo Meetings, and phone calls, together we can best determine what will work. So, thank you for all of your business in 20...

For many years, I have been asking clients if they would like to advertise?  Well, that is a real generality isn't it?  I just realized that I should have been asking are you interested in increasing brand awareness or generating sales leads to grow your business? Our 2019 Media Guide for Fluid Power World is really full of ideas for both increasing brand awareness and generating sales leads.  And, I believe that every fluid power component manufacturer or distributor is interested in doing both. So in 2019, let's just call it what it is ... brand awareness and lead generation.  If you have seen my official PowerPoint presentation, you know that I have been offering both of those opportunities on the very first page for the past several years. Folks, I have the programs available to increase your company's and products' brand awareness while generating sales leads at your budget guidelines.  All I need is the chance to show you how.  If w...

I have written about this subject before and the letters stand for Pay Per Click and Search Engine Optimization.  The topic is coming up more and more on every meeting that I have with clients.  As we broaden our product offering at Fluid Power World , the very idea of helping clients with their online visibility and presence in online searches is a natural extension of our service. In addition to print advertising, online advertising, e-mail based communication, webinars, in-person events, and more, our services extend to the search function using our vast abilities in the area of your specialty.  In this case, the specialty is fluid power. Our digital marketing team has added the service of PPC to our already growing social media service.  Now our online experts can help your company to gain more traction in online searches.  Our media programs all work together with print and online offering increased brand awareness.  Our e-mail based products g...

We have a very strong content year planned for 2019 from Fluid Power World.   In addition to 7 very informative issues of the magazine, we have plenty of views left on our five websites and many inquiries to be had from our 5 webinars. You can select from the above titles to send your advertising message to the right audience with the best emphasis on your company's value proposition. But, before we turn the page and start 2019, we still have one great issue of Fluid Power World remaining in 2018 and that is our December issue. December Fluid Power World Mining Applications Hydraulics make many of the functions performed in mines possible with rugged and reliable systems.  Here is a review with new insights. Sawmill/Pulp and Paper Applications Precision and force come together in these applications and our editors will reveal how.  This is a significant market for fluid power. Vacuum From vacuum generators to grippers and ...

As we move into the final few months of 2018, most of my efforts on behalf of fluid power clients is planning for a great 2019.  Once again, Fluid Power World offers marketers many great opportunities to connect with customers and prospects to gain new business. Two very important facts that are the foundations of our business is that media consumption has changed and continues to change giving consumers many choices on how they would like to receive information.  The other is that marketers demand ROI on all of their marketing efforts. At WTWH Media and Fluid Power World, we deliver on both promises.  While our print magazine remains our main staple of communications, our digital media network has quickly become its equal.  With our websites, e-newsletters, and custom options, we meet the demands of marketers today. Our lead generation programs offer ROI to every advertiser.  Whether the advertiser is using our standard e-newsletters, single sponsor e-...

The International WorkBoat Show is a conference and expo for commercial vessel owners, operators, and builders as well as suppliers and vendors who serve them.  The 2018 event will be held at the Morial Convention Center in New Orleans on November 28-30, 2018. This is a very interesting market and one that uses lots of fluid power technology in many areas.  You can visit their website for more information and here is a link .  Fluid power is used in many areas of industry, public service, leisure, and maritime applications.  The WorkBoat Show will have many examples of the latter. In our quest to cover fluid power technology wherever it works will include work boats as the examples at this important show will be covered in future issues.   Fluid Power World has become an excellent source of fluid power information and our coverage continues to grow.  For more information about us, please visit our website.

Well, my social media network has officially expanded.  Twitter, LinkedIn, and Facebook have all served my communication needs very well.  Now it is time to get video involved with YouTube. It's not much, but it is a start of what I hope will be name informative videos on my new YouTube channel. Here is my first video on the channel https://www.youtube.com/watch?v=odNp6UluEmg I hope you like it.

If your company would like to take advantage of the great business climate of the fluid power industry, finish your 2018 sales year strong, and get a head start on 2019, then I have a great advertising special package for you.  It, ironically, is called Finish Strong - Head Start. I would like to give you more details so I ask you go give me a call at 408-769-1188 or e-mail me at mference@wtwhmedia.com   I can tell you that the package includes multi-media options with print, digital, and social media. This program will work to increase your brand awareness, generate sales leads, and increase sales.  Let's get going!

The December 2018 issue of Fluid Power World will take a look a the many functions performed in mines that are made possible the by the use of hydraulics.  When operating machinery in harsh environments with very heavy loads, there is no more reliable technology than hydraulics. The mining industry has shown some recovery from some difficult years making it an interesting market again.  Our coverage of this market is still very timely and our December issue offers mobile hydraulic component manufacturers an opportunity to advertise in an issue focused on mining applications. Every issue of Fluid Power World features multiple end use markets as well as explaining how components work.  Take advantage of the strength of the mining market by reserving your advertising space for our December issue before November 20, 2018. Additionally, we do feature mining applications in our Mobile Hydraulic Tips website.  If you have not had a chance to visit this site...

At Fluid Power World and Design World , we have a robust offering of media opportunities for our advertisers to use in reaching new and existing customers with their sales message. Of course we have our foundational print magazines with Design World being published monthly and Fluid Power World seven times per year. Every issue of both publications is filled with great content and people do still like to read magazines.  If they did not, they would probably opt our of future issues being delivered to their mailboxes. You probably already know about our network of websites.  Ads for our customers appear on the whole network or on the websites of their choosing. Ads on our websites do generate clicks to the advertisers websites, but their biggest job is creating brand awareness through impressions. The clicks come from e-mail based advertising and we are very strong at that.  Each one of the above titles has an e-newsletter attached to it that ...

We have one more editorial webinar remaining on our schedule for 2018.  This has been a very good year for our editorial webinar series in terms of great content and strong audiences.  We have one remaining webinar on our schedule. In December we will host a webinar on Filtration and Controlling Contamination.  In this presentation, one of our expert presenters will conduct the webinar and up to four sponsors will have 30-second commercials within the webinar as hosts. For a look at our webinars, here is a link  https://www.fluidpowerworld.com/category/webinars/  On our webinar page on fluidpowerworld.com, you will find not only our editorial webinars but custom webinars put on by our advertisers.  Those are single sponsor events conducted by the sponsor. One of our foundations at WTWH Media is that we will deliver content to our audience on their terms.  For many of our audience members, webinars work well.  If you have not attended ...

We wrap up 2018 at  Fluid Power World  magazine and digital media network with another excellent print issue.  In our December issue, we will feature  Mining Equipment .     Here is a technology update on machinery in a still improving market. 2019 should be another good year for mobile equipment markets and the Mining Market is included in that continued recovery.  Take advantage of this strength with an ad in this issue. A unique segment of the industrial market will be covered and that is  Sawmill/Pulp and Paper Machinery.    The contributions of fluid power to the efficient production of wood and wood products will be covered in this article. Our pneumatic feature will also report on a special segment of pneumatics and that is  Vacuum . In packaging and in automation as well as other markets, vacuum is very effectively used and we will take a look  We will offer two product focus article...

I had the privilege of attending the 2018 Fluid Power Distributor Association (FPDA) annual meeting in Lake Tahoe last week.  First of all, Lake Tahoe and the whole region around it is beautiful.  Secondly, the Resort at Squaw Creek was incredible. Having the Annual Summit Meeting of the FPDA and the International Sealing Distribution Association (ISD) at this beautiful venue set the foundation for an amazing few days.  Add to that, some of the best speakers makes this a memorable event.  The two associations, FPDA and ISD joined forces several years ago to take advantage of the adjacent technologies, fluid power and sealing. Tim David held us all captivated with his presentation titled 7 Magic Words.  Beth Ziesenis told us more about apps that I would have imagined existed in her presentation Secret Tech Weapons for Distribution.  There were many opportunities for networking, a fun brewery visit, great meals, and a really cool 80s Bingo pa...

Partner with  Fluid Power World  in 2019 with an integrated marketing program that will increase your company’s brand awareness while generating valuable sales leads.  We have a portfolio of media platforms that will carry your sales message in 2019 to a qualified audience of fluid power buyers and specifiers. It all starts with our print magazine,  Fluid Power World.  With six great issues plus our annual Fluid Power Handbook, plus our Leadership in Engineering issue coupled with Design World Magazine.   From there our reach extends through digital means through our network of websites and e-newsletters where our content reaches buyers and specifiers where they want to be contacted.  We have six websites and six e-newsletter brands designed to reach out to engineers and mechanical professionals in their area of fluid power expertise including hydraulics, pneumatics, hose & fittings, seals, filters, and more. Add t...

While it is still several months away, planning for the 2019 Fluid Power Technology Conference is now taking shape.  Our Program Committee meeting has met in person and we will be scheduling GoTo Meetings to discuss the program for 2019. Included in those discussions will be important factors like the schedule and topics to be presented from the FPTC stage, panel discussions, and keynote speakers and topics.  With input from our various constituents including exhibitors, MSOE, and our own team, we are confident that an excellent program will be put together for 2019. Additionally, we will consider the logistics for the event including the floorplan, classroom, and meals setup.  We want to make sure that the flow of the event is most advantageous for all in attendance.  So, a lot of planning goes into creating a great fluid power event for May 2019 and we hope that you will be able to join us there. For updates on the 2019 FPTC, I invite ...

Coming in our October issue of Fluid Power World will be an article on "Designing With FRLs" as clean, lubricated compressed air is essential for many applications. Plant-supplied compressed air often travels a long and varying path from the air compressor to where it is connected to a machine or piece of equipment. Along this path there are many opportunities for contamination via dirt, dust, oil, water, and other impurities. Therefore, compressed air must be filtered at the supply point, and it must also be safely controlled, filtered, regulated, and sometimes lubricated—all in the proper order—at the machine level. This article will discuss what an air preparation assembly should include and why, and will also show how to calculate required flow rates.  As in every issue of Fluid Power World, you find great content on pneumatic systems, You will also find  such useful and interesting information on our Pneumatic Tips website: If your company ma...

We have our 2019 Media Guide ready to go.  Just let me know if you would like me to send you the link.  Or you can access it through our marketing website. As I have stated many times before in this blog (thank you for reading) that we offer so much to our advertising clients through our many resources including our print magazine: Our magazine is our starting point, focus, foundation, and anchor of our media network.  It continues with our 5 websites, 5 e-newsletters, and custom media options.  With all of these tools available, I can work with you to build the most effective media program for 2019.  Just let me know if we can set up a GoTo Meeting some time this Fall to discuss ways that we can help you to grow your business! mference@wtwhmedia.com

As the Information Age continues and we in the media find more ways to deliver information to our audiences, we at Fluid Power World have introduced another platform that we are calling our Virtual Classroom.   This new feature is kind of a hybrid between video and webinar. Our advertisers all have great stories to tell about their solutions and products.  The webinar delivers that information to our audience while the video intro gives the presentation some personality.  Additionally, with a batch of these presentations, we can promote the whole lot. Our value offer to our readers is this, Visit our Virtual Classroom section of Fluid Power World and select the session that you would like to view for free!  We already know that these sessions are both interesting and informative and focused on fluid power.  When viewers attend, they will tell others about the value. If your company would like to participate with your story, just let me know and I ...

The Fluid Power Industrial Consortium is a collaboration between the National Fluid Power Association and the Milwaukee School of Engineering.  It is held at the Intercontinental Milwaukee hotel. Speaking of collaboration, the program started out with an explanation of collaborative robots by Bryan d'orville of Fanuc America-Robotics.  Here is a summary of where we are with collaborative robots: He also addressed IoT and where it is at this time.  Industrial IoT is a subset of this very exciting technological development that connects machines, people, and processes. The next presenter is Peter Gratschmayr of Midwest Engineering Systems Group. His presentation was titled Robotic Automated Solutions for Manufacturing Fluid Power Components.  He talked about integrating a variety of mechanical and electrical subsystems, hardware, and software into a complete robust solution utilizing the most current sensory, end effector, vision systems, m...