Michael Ference Fluid Power Marketing

We continue our great second half plans for 2019 at  Fluid Power World magazine and digital media network.  Of course, our print magazine has some very interesting and informative content planned for the year.  In our December issue, we will feature  Mining Applications,    Robotics, Safety in Pneumatics, our IFPE preview, hydraulic cylinders, and filtration systems. Mining continues to be a major market for hydraulic components and our editors will take a look at some of the contributions of hydraulics to the extraction of important minerals and other resources.   Robotics  continue to grow in their overall importance in industrial applications with the help of fluid power technology. Safety  always has been and continues to be an important design and maintenance function of all pneumatic systems.  This feature will offer some examples that illustrate the need for safety measures in industrial applications. ...

It is not too early to start promoting your company's participation in the biggest fluid power event in the U.S. and that is IFPE 2020 taking place in Las Vegas in March 2020.  As you probably know, this show is held in conjunction with the ConExpo/ConAg Show making it one of the biggest events in the country. We have a multi-media package prepared from Fluid Power World that will utilize our print magazine, online ads and content, e-newsletter ads, video, social media, and more.  I am very interested in telling you more about what we have prepared at Fluid Power World. If your company is investing already in this huge event and you want to maximize your experience there, please contact me and I will work with you to customize a promotional plan to enhance your IFPE experience mference@wtwhmedia.com

It is that time of year that fluid power companies are putting together their marketing plans for 2020.  During this time every year, I have many meetings and discussions with our Fluid Power World advertisers to devise the very best marketing program possible for their budgets. After many years of advising clients, my approach to marketing plans for my clients has evolved.  Many advertisers are now utilizing SEO, Social Media, AI, sales lead management, and more in their plans and in their marketing tech stack. Most, if not all, of my discussions with clients involve all of the above.  However, most, if not all, of those discussions start with the basics.  And from my perspective, the basics involve increasing brand awareness while generating sales leads.  That includes print, web, and e-mail based advertising and Fluid Power World is very strong in all three categories. With all of the marketing tools now available, there is still no substitute fo...

Every fluid power component manufacturer or distributor has an interesting story to tell.  In most cases, there are numerous stories to tell.  We can help your company to tell your story to buyers, specifiers, prospects, supply chain professionals, and even other industry professionals. One of the most tried and tested means for telling your story is with our magazine, Fluid Power World.  There, we can help you to describe what your products can do, how they are used, and even some of your best success stories.  And the best part of it is that our readers are really interested. That same content can also be delivered electronically on our website and through our e-newsletters. If you would like to tell your story in person, we offer the Fluid Power Technology Conference and the next one will be held in Cleveland at Cleveland State University on November 19-20, 2019.   Here is more information. So, we have the means to help your compa...

We continue our great second half plans for 2019 at  Fluid Power World magazine and digital media network.  Of course, our print magazine has some very interesting and informative content planned for the year.  In our October issue, we will feature  Forestry Equipment.    This market has remained a vital user group for all types of hydraulic components.  On the industrial side,  Plant Maintenance 101 best practices to aid designers and maintenance people alike on the ways to keep hydraulic and pneumatic systems running efficiently.  Our October issue will feature  Pneumatics in Vacuum Applications .   Whether your company is involved in medical, manufacturing, or any type of automation, this article will be helpful.  And we will review  Accumulators  and  Hydraulic Fluids. Turning to the digital side of our business, we offer six websites and e-newsletters including Fluid Power W...

I like using hashtags even though I am not sure how effective my usage of them has been?  ZoomInonSuccess2020 makes sense for one reason, I like using our Zoom Meeting tool to connect with customers and prospects. It is a very useful way to stay in touch, present my story about Fluid Power World, and even see each other in the little screen.  I am getting much better at conducting Zoom Meetings and really getting used to the technology. If you are one of my current customers or prospective customers, let's schedule a Zoom Meeting to review your past advertising program and take a look at the opportunities for 2020.  I promise to be brief and only focus on the areas of interest to you. My presentation will be sent to you afterward for your review and for questions.  I really hope that we can have a Zoom Meeting soon because I have so much to tell you about 2020.  It is an IFPE year after all and we have a great pre-event promo package put together ...

As we are now past Labor Day and heading into the Fall season, now is a good time to plan your marketing program for 2020 and I would like to help you with that.  The IFPE Show will be held in March 2020 making it a big year for fluid power! Fluid Power World will be promoting IFPE in a big way and I would like to share our plans with you.  We have seven more great issues scheduled for 2020 including our Fluid Power Handbook in July.  We strive to provide our audience the very best fluid power content available. The traffic on our websites continues to grow and now stands at the threshold of 100,000 page views per month on our network including Fluid Power World , Sealing & Contamination Control Tips , Hose Assembly Tips , Pneumatic Tips , and Mobile Hydraulic Tips .  Our webinar schedule is put together and ready for hosting. We will continue publishing our e-newsletters of the same titles as our websites to add lead generation to your marketing p...

As a proud graduate of Cleveland State University, I am thrilled to have our Fluid Power Technology Conference hosted at CSU at the Wolstein Center. The dates for the event are November 18-20, 2019.  The first day will feature a Basics of Fluid Power course taught by Tom Wanke of MSOE. Tom is a long time favorite speaker at our Fluid Power Technology Conference and he will be offering a half-day seminar on Monday November 18th.  Also on that day, the National Fluid Power Association will co-locate their Cleveland Regional Meeting at CSU's Wolstein Center.  Click here for more information. I will be posting more information about the agenda for the Fluid Power Technology Conference at CSU.  I invite you to visit our website for updates.