I like to post about business-related books that I am or have read. If you are involved with media or social media in any way, may I recommend Audience by Jeffrey K. Rohrs.
While I still have a long way to go on the book, I am familiar with the content because I attended the WTWH Marketing Seminar last year and heard Jeff speak. I was so impressed with his presentation, I decided to read the book. More to come.