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Join Us in September

We have another great issue planned for the September 2017 issue of Fluid Power World .   As usual, we will be covering all of the fluid power bases with pneumatics, industrial fluid power, mobile hydraulics, a product focus, and our regular monthly departments. Our Mobile Hydraulics feature article will take a look at the selection and function of reservoirs in mobile systems.   All mobile designers and maintainers should be interested in learning more from this content. For our Pneumatics feature, we will be doing an overview of pneumatic component and system design with an article on Pneumatics 101.   It is always good to make sure that the basics are covered no matter how technically competent the members of our audience seem to be. Bulk Handling Systems make up an area of industrial hydraulics that is certainly worthy of consideration in a feature article in this issue.   The power of fluid power gets the job done with accuracy. The Product Focu...
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Everyone is a Writer

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Keeping in line with the importance of good content for companies selling fluid power components, I am working my way through a book on the topic and I would like to share it. The title is Everybody Writes:  Your Go-To-Guide for creating Ridiculously Good Content by Ann Handley.  I recommend this book and others like it that guide people through the art of writing, even if you are not gifted at it. This book gives some great advice on how to put together words and sentences to communicate with your audience.  A lot of it is common sense but the author packages the information in a very easy-to-understand presentation. I advise my clients to create content because it is very usable in marketing their products.  For some great examples of content that we are hosting, visit our Engineering White Papers website.  This site represents one way that we can put your content to work to grow your sales. For more information, please content me.
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Service

I have written about this book before, called  Knock Your Socks Off Service.   I have revisited it several times and each time I learn more.  Being in a service mode with customers is common sense but this book makes many points about how to best carry that out. Being in service mode all the time is really difficult and is probably only possible if you incorporate that into your way of living.  If you make it a regular practice of making service to others a way of life, then Knock Your Socks Performance not only becomes possible but it comes naturally. This is not to say that the content of this book is not important, it is very important.  Day-to-day practices of providing excellent service to others requires attention to details of personality,  use of words in conversation, readiness to serve, and a variety of other characteristics and practices. Incorporating service, Knock Your Socks Off Service, into your standards of living can lead to using th...
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